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The posting benchmark

Die Burger on Facebook, beside its peers

How Die Burger's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Africa with 200k to 2m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Die Burger: 20.1 a day

Median in South Africa: 18.3 a day

That is 1.9 more a day than the median in South Africa.

Place the dots by

Posts a day10th/15Photos and video6th/15Evening posts1st/15Weekend day11th/15
Engagement per post3rd/15Engagement a day4th/15Per 1,000 followers2nd/15Comments per post5th/15Comments a day4th/15

Die Burger, South Africa

10thof 15

Rank among its peers, highest first, posts a day

Die Burger posted 20.1 times a day to Facebook. The median of its 14 peers: 25.5.

Its first gap: posts a day

5.4 more posts a day would reach its peers' median. What it would take

Peers: 14 news publishers in Africa with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Die Burger's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Die Burger beside 14 peers

Die Burger and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.110th of 1525.5
Photos and video60%6th of 1541%
Evening posts45%1st of 1520%
Weekend day46%11th of 1556%
Engagement per post1313rd of 1515
Engagement a day8,3784th of 152,977
Engagement per 1,000 followers0.292nd of 150.032
Comments per post465th of 1535
Comments a day9324th of 15675

What it would take

What would reaching the median of its peers take?

5.4more posts a day

38 a week, to reach the median of its peers: 25.5 a day, against 20.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 45.7% of a weekday's posts; the median of its peers 56.2%

    8 more posts a weekend, all on Saturday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Die Burger's Facebook posts drew 932 comments a day, 38% more than the median of 14 news publishers in Africa with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Die Burger's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Die Burger posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Die Burger
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Die Burger, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDie BurgerMedian of its peers
Monday 29 June2332
Tuesday 30 June2447.5
Wednesday 1 July2626
Thursday 2 July2329.5
Friday 3 July3124
Saturday 4 July116.5
Sunday 5 July1520.5
Monday 6 July2419
Tuesday 7 July2327.5
Wednesday 8 July2722
Thursday 9 July2429.5
Friday 10 July2221
Saturday 11 July518
Sunday 12 July1719.5
Monday 13 July2322
Tuesday 14 July2026.5
Wednesday 15 July2223
Thursday 16 July2125.5
Friday 17 July2816.5
Saturday 18 July819.5
Sunday 19 July1812
Monday 20 July2218
Tuesday 21 July2321.5
Wednesday 22 July2322.5
Thursday 23 July2120
Friday 24 July2820.5
Saturday 25 July1218
Sunday 26 July2014.5
Monday 27 July2222
Tuesday 28 July2520
Wednesday 29 July2224
Thursday 30 July2523
Friday 31 July2619
Saturday 1 August219
Sunday 2 August1214.5
Monday 3 August2231
Tuesday 4 August2133.5
Wednesday 5 August2229
Thursday 6 August2428.5
Friday 7 August3328.5
Saturday 8 August523.5
Sunday 9 August1221.5
Monday 10 August2023.5
Tuesday 11 August1825.5
Wednesday 12 August2429
Thursday 13 August2525
Friday 14 August2526
Saturday 15 August224
Sunday 16 August1524
Monday 17 August1929.5
Tuesday 18 August2625
Wednesday 19 August2630
Thursday 20 August2235
Friday 21 August2730
Saturday 22 August421
Sunday 23 August1816
Monday 24 August2534.5
Tuesday 25 August2328.5
Wednesday 26 August2435.5
Thursday 27 August2428
Friday 28 August2921.5
Saturday 29 August914.5
Sunday 30 August1718
Monday 31 August2326.5
Tuesday 1 September2428
Wednesday 2 September2328.5
Thursday 3 September2128
Friday 4 September2623
Saturday 5 September318.5
Sunday 6 September1718
Monday 7 September2429.5
Tuesday 8 September2526
Wednesday 9 September2427
Thursday 10 September1829.5
Friday 11 September2622.5
Saturday 12 September321.5
Sunday 13 September1616.5
Monday 14 September2334.5
Tuesday 15 September2235.5
Wednesday 16 September2533.5
Thursday 17 September2534
Friday 18 September2126
Saturday 19 September1116
Sunday 20 September2019.5

Share of posts by local hour

Show the figures as a table
Share of posts by Die Burger in each local hour, beside the median of its peers.
Local hourDie BurgerMedian of its peers
00:000.1%0.2%
01:000%0%
02:000%0%
03:000.3%0%
04:000%0.1%
05:000.5%1.2%
06:005.7%3.1%
07:005.6%4.9%
08:002.3%5.7%
09:005.8%6.1%
10:004.7%7.5%
11:003.2%8.2%
12:006.2%7.9%
13:003.5%8%
14:007.1%7.4%
15:003.2%7%
16:004.7%6.6%
17:002.2%5.8%
18:004.5%5.2%
19:006.9%4.9%
20:007.5%4.4%
21:0019.7%2.8%
22:006.1%2.3%
23:000.2%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Die Burger on each local weekday, beside the median of its peers.
WeekdayDie BurgerMedian of its peers
Monday22.626.3
Tuesday22.828.5
Wednesday2428.8
Thursday22.828
Friday26.820
Saturday5.4219.9
Sunday16.318.8

What it posted

Show the figures as a table
Share of each format among posts by Die Burger, and the median across its peers.
FormatDie BurgerIts peers, median
Photo50%28%
Video or reel8%8%
Album1%2%
Link40%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Die Burger, 18:00 to midnight: 45%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Die Burger posted 46% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Die Burger's peers are 14 news publishers in Africa with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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