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The posting benchmark

Daily Dispatch on Facebook, beside its peers

How Daily Dispatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 200k to 2m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Daily Dispatch: 15.4 a day

Median in South Africa: 18.3 a day

That is 2.9 fewer a day than the median in South Africa.

Place the dots by

Posts a day11th/16Photos and video15th/16Evening posts6th/16Weekend day9th/16
Engagement per post14th/16Engagement a day13th/16Per 1,000 followers13th/16Comments per post10th/16Comments a day9th/16

Daily Dispatch, South Africa

11thof 16

Rank among its peers, highest first, posts a day

Daily Dispatch posted 15.4 times a day to Facebook. The median of its 15 peers: 16.3.

Its first gap: photos and video

32 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 15 news publishers in Africa with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Daily Dispatch's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Daily Dispatch beside 15 peers

Daily Dispatch and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.411th of 1616.3
Photos and video25%15th of 1654%
Evening posts23%6th of 1622%
Weekend day52%9th of 1653%
Engagement per post1014th of 1662
Engagement a day2,64613th of 163,838
Engagement per 1,000 followers0.01613th of 160.11
Comments per post4210th of 1644
Comments a day6439th of 16684

What it would take

What would reaching the median of its peers take?

Daily Dispatch's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

32more posts a week

as photos or video, of its 108 a week: 27 now, 59 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 108 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    15.4 now; the median of its peers 16.3

    0.9 more a day, 7 a week

  • Weekend day

    A weekend day: 52% of a weekday's posts; the median of its peers 53%

    2 more posts a weekend, all on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Daily Dispatch's posts drew 643 comments a day. The median of its peers: 684.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Daily Dispatch's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Daily Dispatch posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Daily Dispatch
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Daily Dispatch, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDaily DispatchMedian of its peers
Monday 29 June418
Tuesday 30 June5019
Wednesday 1 July924
Thursday 2 July1118
Friday 3 July722
Saturday 4 July17
Sunday 5 July114
Monday 6 July1416
Tuesday 7 July119
Wednesday 8 July1118
Thursday 9 July521
Friday 10 July919
Saturday 11 July110
Sunday 12 July116
Monday 13 July819
Tuesday 14 July1016
Wednesday 15 July815
Thursday 16 July619
Friday 17 July816
Saturday 18 July1511
Sunday 19 July012
Monday 20 July118
Tuesday 21 July920
Wednesday 22 July1418
Thursday 23 July819
Friday 24 July822
Saturday 25 July212
Sunday 26 July214
Monday 27 July717
Tuesday 28 July516
Wednesday 29 July617
Thursday 30 July421
Friday 31 July620
Saturday 1 August413
Sunday 2 August011
Monday 3 August618
Tuesday 4 August620
Wednesday 5 August1519
Thursday 6 August2420
Friday 7 August2022
Saturday 8 August2114
Sunday 9 August2315
Monday 10 August2320
Tuesday 11 August2218
Wednesday 12 August2716
Thursday 13 August2320
Friday 14 August2625
Saturday 15 August2214
Sunday 16 August2415
Monday 17 August3019
Tuesday 18 August1321
Wednesday 19 August2723
Thursday 20 August3421
Friday 21 August3327
Saturday 22 August1310
Sunday 23 August1213
Monday 24 August3519
Tuesday 25 August3623
Wednesday 26 August3723
Thursday 27 August3023
Friday 28 August2219
Saturday 29 August149
Sunday 30 August1316
Monday 31 August2517
Tuesday 1 September2221
Wednesday 2 September2921
Thursday 3 September2920
Friday 4 September620
Saturday 5 September1512
Sunday 6 September816
Monday 7 September2622
Tuesday 8 September2323
Wednesday 9 September3219
Thursday 10 September2518
Friday 11 September2321
Saturday 12 September1613
Sunday 13 September1111
Monday 14 September2619
Tuesday 15 September2522
Wednesday 16 September3020
Thursday 17 September2725
Friday 18 September424
Saturday 19 September412
Sunday 20 September016

Share of posts by local hour

Show the figures as a table
Share of posts by Daily Dispatch in each local hour, beside the median of its peers.
Local hourDaily DispatchMedian of its peers
00:000.1%0.1%
01:000%0%
02:000.1%0%
03:000.2%0%
04:000.2%0%
05:008.2%0.4%
06:005%4.4%
07:004.8%5.9%
08:004.7%3.6%
09:005.7%7%
10:006.4%6.7%
11:006.4%8.1%
12:007.1%7.6%
13:006%6.9%
14:006.2%7.9%
15:005%7.1%
16:004.9%7%
17:005.7%5.1%
18:004.6%6%
19:005%6.2%
20:005.3%4.4%
21:003.6%3%
22:003.1%2.2%
23:001.7%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Daily Dispatch on each local weekday, beside the median of its peers.
WeekdayDaily DispatchMedian of its peers
Monday17.118.3
Tuesday18.519.4
Wednesday20.321
Thursday18.919.8
Friday14.320.3
Saturday10.713.2
Sunday7.9215

What it posted

Show the figures as a table
Share of each format among posts by Daily Dispatch, and the median across its peers.
FormatDaily DispatchIts peers, median
Photo15%35%
Video or reel8%12%
Album2%2%
Link75%51%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Daily Dispatch, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, Daily Dispatch posted 52% of a weekday's posts. The median of its peers: 53%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Daily Dispatch's peers are 15 news publishers in Africa with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us