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The posting benchmark

Daily Sun on Facebook, beside its peers

How Daily Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers and digital-native newsrooms in Africa with 1m to 10m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within South Africa

Daily Sun: 27.4 a day

Median in South Africa: 18.3 a day

That is 9.2 more a day than the median in South Africa.

Place the dots by

Posts a day12th/16Photos and video10th/16Evening posts5th/16Weekend day10th/16
Engagement per post10th/16Engagement a day11th/16Per 1,000 followers9th/16Comments per post10th/16Comments a day12th/16

Daily Sun, South Africa

12thof 16

Rank among its peers, highest first, posts a day

Daily Sun posted 27.4 times a day to Facebook, 63% less than the median of 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

46.7 more posts a day would reach its peers' median. What it would take

See all nine measures

Daily Sun's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Daily Sun beside 15 peers

Daily Sun and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day27.412th of 1674.1
Photos and video42%10th of 1646%
Evening posts22%5th of 1617%
Weekend day50%10th of 1656%
Engagement per post3310th of 1649
Engagement a day10,99911th of 1627,880
Engagement per 1,000 followers0.0119th of 160.013
Comments per post3510th of 1650
Comments a day94812th of 164,310

What it would take

What would reaching the median of its peers take?

46.7more posts a day

327 a week, to reach the median of its peers: 74.1 a day, against 27.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    42% of its posts; the median of its peers 46%

    7 more of its 192 posts a week as photos or video: 81 now, 88 at the median

  • Weekend day

    A weekend day: 50% of a weekday's posts; the median of its peers 56%

    4 more posts a weekend: 2 on Saturday and 2 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Daily Sun's Facebook posts drew 948 comments a day, 78% less than the median of 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Daily Sun's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Daily Sun posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Daily Sun
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Daily Sun, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDaily SunMedian of its peers
Monday 29 June4170
Tuesday 30 June49110
Wednesday 1 July3592
Thursday 2 July3785
Friday 3 July2570
Saturday 4 July1641
Sunday 5 July1927
Monday 6 July3356
Tuesday 7 July2684
Wednesday 8 July3582
Thursday 9 July3592
Friday 10 July3076
Saturday 11 July1732
Sunday 12 July2131
Monday 13 July1974
Tuesday 14 July1782
Wednesday 15 July2994
Thursday 16 July2488
Friday 17 July3082
Saturday 18 July1444
Sunday 19 July2533
Monday 20 July2987
Tuesday 21 July3193
Wednesday 22 July3587
Thursday 23 July2398
Friday 24 July2365
Saturday 25 July1535
Sunday 26 July1236
Monday 27 July2989
Tuesday 28 July39101
Wednesday 29 July30115
Thursday 30 July4293
Friday 31 July2986
Saturday 1 August1535
Sunday 2 August1226
Monday 3 August3165
Tuesday 4 August3395
Wednesday 5 August2795
Thursday 6 August32109
Friday 7 August3174
Saturday 8 August1531
Sunday 9 August1327
Monday 10 August1357
Tuesday 11 August2895
Wednesday 12 August2895
Thursday 13 August3396
Friday 14 August2784
Saturday 15 August1744
Sunday 16 August1441
Monday 17 August23101
Tuesday 18 August35104
Wednesday 19 August43105
Thursday 20 August3099
Friday 21 August3078
Saturday 22 August1531
Sunday 23 August1542
Monday 24 August4176
Tuesday 25 August3485
Wednesday 26 August3692
Thursday 27 August4690
Friday 28 August2974
Saturday 29 August2336
Sunday 30 August2047
Monday 31 August3687
Tuesday 1 September2795
Wednesday 2 September3993
Thursday 3 September3275
Friday 4 September2856
Saturday 5 September1436
Sunday 6 September1345
Monday 7 September3380
Tuesday 8 September3778
Wednesday 9 September3685
Thursday 10 September3386
Friday 11 September2672
Saturday 12 September1330
Sunday 13 September1444
Monday 14 September3185
Tuesday 15 September3999
Wednesday 16 September3795
Thursday 17 September4396
Friday 18 September3375
Saturday 19 September1750
Sunday 20 September1637

Share of posts by local hour

Show the figures as a table
Share of posts by Daily Sun in each local hour, beside the median of its peers.
Local hourDaily SunMedian of its peers
00:000%0.5%
01:000%0.4%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000.1%0.4%
06:005.1%2%
07:005%3.8%
08:004.6%5.1%
09:007.2%6.6%
10:005.8%7.6%
11:007.1%8%
12:008.1%8.3%
13:007.8%7.7%
14:007.7%7.8%
15:008.8%8.1%
16:006.2%7.4%
17:005%6.5%
18:005.1%5.3%
19:004.7%4.3%
20:005%3.9%
21:005%2.7%
22:001.6%2.2%
23:000.1%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Daily Sun on each local weekday, beside the median of its peers.
WeekdayDaily SunMedian of its peers
Monday29.975.3
Tuesday32.994.9
Wednesday34.298.9
Thursday34.295.4
Friday28.478.3
Saturday15.939.6
Sunday16.228.8

What it posted

Show the figures as a table
Share of each format among posts by Daily Sun, and the median across its peers.
FormatDaily SunIts peers, median
Photo22%39%
Video or reel19%8%
Album2%6%
Link58%46%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Daily Sun, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 17%
  • On a weekend day, Daily Sun posted 50% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Daily Sun's peers are 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us