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The posting benchmark

news.com.au on Facebook, beside its peers

How news.com.au's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 149 peers: news publishers, digital-native newsrooms and news agencies worldwide with 1m to 10m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Australia

news.com.au: 59.4 a day

Median in Australia: 20.9 a day

That is 38.5 more a day than the median in Australia.

Place the dots by

Posts a day93rd/150Photos and video4th/150Evening postsWeekend day
Engagement per post14th/150Engagement a day31st/150Per 1,000 followers20th/150Comments per post5th/150Comments a day12th/150

news.com.au, Australia

93rdof 150

Rank among its peers, highest first, posts a day

news.com.au posted 59.4 times a day to Facebook, 24% less than the median of 149 news publishers, digital-native newsrooms and news agencies worldwide with 1m to 10m followers, 29 June to 20 September 2026.

The comments its posts draw

22,348 comments a day, 4.3 times the median of its peers. What it would take

See all nine measures

news.com.au's 149 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

news.com.au beside 149 peers

news.com.au and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day59.493rd of 15078.7
Photos and videoover 99%4th of 15049%
Evening postsNot countedNo rank28%
Weekend dayNot countedNo rank76%
Engagement per post36914th of 15055
Engagement a day84,86031st of 15037,975
Engagement per 1,000 followers0.1020th of 1500.017
Comments per post3765th of 15064
Comments a day22,34812th of 1505,240

The comments

The comments its posts draw

22,348comments a day

on its Facebook posts, 4.3 times the median of its peers (5,240)

Spread evenly over 24 hours, that is 931 an hour, about 16 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: news.com.au beside its 149 peers

  • news.com.au: 22,348 a day
  • Median of its peers: 5,240
  • 90th percentile of its peers: 19,263
  • Middle half of its peers: 2,175 to 12,151
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    59.4 now; the median of its peers 78.7

    19.3 more a day, 136 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside news.com.au's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How news.com.au posted, beside its peers

Its own posts beside its 149 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • news.com.au
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by news.com.au, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Daynews.com.auMedian of its peers
Monday 29 June5979
Tuesday 30 June6380
Wednesday 1 July6289
Thursday 2 July6182
Friday 3 July6482
Saturday 4 July5662
Sunday 5 July5461
Monday 6 July6184
Tuesday 7 July6584
Wednesday 8 July6382
Thursday 9 July6281
Friday 10 July6177
Saturday 11 July5858
Sunday 12 July6258
Monday 13 July7377
Tuesday 14 July6881
Wednesday 15 July5987
Thursday 16 July6281
Friday 17 July6579
Saturday 18 July5565
Sunday 19 July5865
Monday 20 July5881
Tuesday 21 July5880
Wednesday 22 July5879
Thursday 23 July6181
Friday 24 July6078
Saturday 25 July6464
Sunday 26 July5857
Monday 27 July6378
Tuesday 28 July6079
Wednesday 29 July6184
Thursday 30 July6086
Friday 31 July5682
Saturday 1 August5958
Sunday 2 August5657
Monday 3 August6681
Tuesday 4 August6185
Wednesday 5 August6080
Thursday 6 August5880
Friday 7 August5577
Saturday 8 August5361
Sunday 9 August5954
Monday 10 August5777
Tuesday 11 August5785
Wednesday 12 August5782
Thursday 13 August5784
Friday 14 August6179
Saturday 15 August5660
Sunday 16 August7155
Monday 17 August5973
Tuesday 18 August5880
Wednesday 19 August5780
Thursday 20 August5881
Friday 21 August5777
Saturday 22 August5861
Sunday 23 August5358
Monday 24 August5876
Tuesday 25 August6083
Wednesday 26 August5885
Thursday 27 August5885
Friday 28 August5779
Saturday 29 August5460
Sunday 30 August5958
Monday 31 August6179
Tuesday 1 September5981
Wednesday 2 September6083
Thursday 3 September5880
Friday 4 September5772
Saturday 5 September6662
Sunday 6 September5362
Monday 7 September6184
Tuesday 8 September6284
Wednesday 9 September5786
Thursday 10 September5984
Friday 11 September5883
Saturday 12 September5565
Sunday 13 September5764
Monday 14 September5679
Tuesday 15 September6584
Wednesday 16 September6290
Thursday 17 September6082
Friday 18 September6081
Saturday 19 September5660
Sunday 20 September5663

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by news.com.au, and the median across its peers.
Formatnews.com.auIts peers, median
Photo92%41%
Video or reel8%11%
Album0%1%
Link0%47%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 28%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

news.com.au's peers are 149 news publishers, digital-native newsrooms and news agencies worldwide with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 149 peers, A to Z.

The peers

Its 149 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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