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The posting benchmark

The Daily Telegraph (Sydney) on Facebook, beside its peers

How The Daily Telegraph (Sydney)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 204 peers: news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Australia

The Daily Telegraph (Sydney): 34 a day

Median in Australia: 20.9 a day

That is 13.1 more a day than the median in Australia.

Place the dots by

Posts a day144th/205Photos and video53rd/205Evening postsWeekend day
Engagement per post107th/205Engagement a day98th/205Per 1,000 followers120th/205Comments per post52nd/205Comments a day86th/205

The Daily Telegraph (Sydney), Australia

144thof 205

Rank among its peers, highest first, posts a day

The Daily Telegraph (Sydney) posted 34 times a day to Facebook, 30% less than the median of 204 news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

14.7 more posts a day would reach its peers' median. What it would take

See all nine measures

The Daily Telegraph (Sydney)'s 204 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Daily Telegraph (Sydney) beside 204 peers

The Daily Telegraph (Sydney) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day34144th of 20548.7
Photos and video94%53rd of 20562%
Evening postsNot countedNo rank28%
Weekend dayNot countedNo rank82%
Engagement per post46107th of 20550
Engagement a day20,48198th of 20519,932
Engagement per 1,000 followers0.031120th of 2050.043
Comments per post12152nd of 20564
Comments a day4,12286th of 2053,343

What it would take

What would reaching the median of its peers take?

14.7more posts a day

103 a week, to reach the median of its peers: 48.7 a day, against 34 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Daily Telegraph (Sydney)'s posts drew 4,122 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Daily Telegraph (Sydney)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Daily Telegraph (Sydney) posted, beside its peers

Its own posts beside its 204 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Daily Telegraph (Sydney)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Daily Telegraph (Sydney), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Daily Telegraph (Sydney)Median of its peers
Monday 29 June3454
Tuesday 30 June3355.5
Wednesday 1 July3556
Thursday 2 July2954
Friday 3 July4052
Saturday 4 July3341.5
Sunday 5 July3240.5
Monday 6 July3752
Tuesday 7 July3656.5
Wednesday 8 July3751
Thursday 9 July3153
Friday 10 July3052
Saturday 11 July3144
Sunday 12 July3343
Monday 13 July3650.5
Tuesday 14 July3752.5
Wednesday 15 July3355
Thursday 16 July3254
Friday 17 July3651.5
Saturday 18 July3444.5
Sunday 19 July3343.5
Monday 20 July3350.5
Tuesday 21 July3954.5
Wednesday 22 July3654.5
Thursday 23 July3155
Friday 24 July2953
Saturday 25 July3143
Sunday 26 July3139
Monday 27 July3849.5
Tuesday 28 July3653
Wednesday 29 July3655
Thursday 30 July3255
Friday 31 July3054
Saturday 1 August3344.5
Sunday 2 August3341
Monday 3 August3448
Tuesday 4 August3455
Wednesday 5 August3352
Thursday 6 August3650
Friday 7 August3252
Saturday 8 August3541
Sunday 9 August3139.5
Monday 10 August3948
Tuesday 11 August3252.5
Wednesday 12 August3552
Thursday 13 August3453
Friday 14 August3251
Saturday 15 August2345.5
Sunday 16 August4441.5
Monday 17 August3847.5
Tuesday 18 August3452
Wednesday 19 August3552.5
Thursday 20 August3152
Friday 21 August3451
Saturday 22 August3241
Sunday 23 August3340
Monday 24 August3649
Tuesday 25 August3452
Wednesday 26 August3951
Thursday 27 August3451.5
Friday 28 August2949.5
Saturday 29 August2844.5
Sunday 30 August3441.5
Monday 31 August3551
Tuesday 1 September3852.5
Wednesday 2 September3651.5
Thursday 3 September3755
Friday 4 September3850.5
Saturday 5 September3344
Sunday 6 September3342.5
Monday 7 September3750.5
Tuesday 8 September3454
Wednesday 9 September3454.5
Thursday 10 September3653
Friday 11 September3253
Saturday 12 September3245
Sunday 13 September3743.5
Monday 14 September3652.5
Tuesday 15 September3553.5
Wednesday 16 September3454.5
Thursday 17 September3453
Friday 18 September3251.5
Saturday 19 September3343
Sunday 20 September3740

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Daily Telegraph (Sydney), and the median across its peers.
FormatThe Daily Telegraph (Sydney)Its peers, median
Photo83%53%
Video or reel11%10%
Album0%1%
Link6%36%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 28%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Daily Telegraph (Sydney)'s peers are 204 news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 204 peers, A to Z.

The peers

Its 204 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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