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The posting benchmark

CNN on Facebook, beside its peers

How CNN's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: broadcasters worldwide with 10m to 100m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Broadcaster
Followers
Over 10m

Within United States

CNN: 59 a day

Median in United States: at least 26.6 a day

That is 32.4 more a day than the median in United States.

Place the dots by

Posts a day15th/21Photos and video9th/21Evening postsWeekend day
Engagement per post4th/21Engagement a day13th/20Per 1,000 followers7th/20Comments per post1st/20Comments a day8th/21

CNN, United States

15thof 21

Rank among its peers, highest first, posts a day

CNN posted 59 times a day to Facebook, 62% less than the median of 20 broadcasters worldwide with 10m to 100m followers, 29 June to 20 September 2026.

Its first gap: posts a day

97 more posts a day would reach its peers' median. What it would take

See all nine measures

CNN's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

CNN beside 20 peers

CNN and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5915th of 21156
Photos and video90%9th of 2187%
Evening postsNot countedNo rank30%
Weekend dayNot countedNo rank79%
Engagement per post1,2694th of 21313
Engagement a day198,28013th of 20266,320
Engagement per 1,000 followers0.0297th of 200.018
Comments per post4521st of 20126
Comments a day26,6498th of 2121,005

What it would take

What would reaching the median of its peers take?

97more posts a day

679 a week, to reach the median of its peers: 156 a day, against 59 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

CNN's posts drew 26,649 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside CNN's.

Type its name, then choose it.

Or one of its peers

Day by day

How CNN posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • CNN
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by CNN, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayCNNMedian of its peers
Monday 29 June54129
Tuesday 30 June69122
Wednesday 1 July69132
Thursday 2 July60135
Friday 3 July56129
Saturday 4 July3499.5
Sunday 5 July43116
Monday 6 July57142
Tuesday 7 July66133
Wednesday 8 July56138
Thursday 9 July62139
Friday 10 July52132
Saturday 11 July37120
Sunday 12 July40102
Monday 13 July49131
Tuesday 14 July65150
Wednesday 15 July67140
Thursday 16 July64131
Friday 17 July58127
Saturday 18 July40115
Sunday 19 July45108
Monday 20 July54136
Tuesday 21 July58149
Wednesday 22 July66147
Thursday 23 July60149
Friday 24 July62130
Saturday 25 July36132
Sunday 26 July37107
Monday 27 July47146
Tuesday 28 July62172
Wednesday 29 July65160
Thursday 30 July68160
Friday 31 July66146
Saturday 1 August58130
Sunday 2 August41121
Monday 3 August51144
Tuesday 4 August74165
Wednesday 5 August74158
Thursday 6 August61155
Friday 7 August78146
Saturday 8 August49141
Sunday 9 August47123
Monday 10 August54173
Tuesday 11 August65173
Wednesday 12 August82167
Thursday 13 August70159
Friday 14 August70162
Saturday 15 August42141
Sunday 16 August43124
Monday 17 August55160
Tuesday 18 August60164
Wednesday 19 August78158
Thursday 20 August72159
Friday 21 August58171
Saturday 22 August55137
Sunday 23 August42133
Monday 24 August50162
Tuesday 25 August70174
Wednesday 26 August81157
Thursday 27 August66169
Friday 28 August53161
Saturday 29 August48144
Sunday 30 August50137
Monday 31 August64148
Tuesday 1 September65186
Wednesday 2 September70169
Thursday 3 September75187
Friday 4 September69201
Saturday 5 September49152
Sunday 6 September4292.5
Monday 7 September48126
Tuesday 8 September61131
Wednesday 9 September77127
Thursday 10 September80136
Friday 11 September75153
Saturday 12 September45141
Sunday 13 September46140
Monday 14 September73156
Tuesday 15 September87175
Wednesday 16 September66124
Thursday 17 September69161
Friday 18 September72158
Saturday 19 September53134
Sunday 20 September46132

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by CNN, and the median across its peers.
FormatCNNIts peers, median
Photo54%34%
Video or reel36%60%
Album1%3%
Link10%4%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 30%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

CNN's peers are 20 broadcasters worldwide with 10m to 100m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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