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The posting benchmark

CNN International on Facebook, beside its peers

How CNN International's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: broadcasters worldwide with 10m to 100m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Broadcaster
Followers
Over 10m

Within United States

CNN International: 32.1 a day

Median in United States: at least 26.6 a day

That is 5.5 more a day than the median in United States.

Place the dots by

Posts a day17th/21Photos and video9th/21Evening postsWeekend day
Engagement per post7th/21Engagement a day16th/20Per 1,000 followers10th/20Comments per post6th/20Comments a day15th/21

CNN International, United States

17thof 21

Rank among its peers, highest first, posts a day

CNN International posted 32.1 times a day to Facebook, 79% less than the median of 20 broadcasters worldwide with 10m to 100m followers, 29 June to 20 September 2026.

Its first gap: posts a day

124 more posts a day would reach its peers' median. What it would take

See all nine measures

CNN International's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

CNN International beside 20 peers

CNN International and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day32.117th of 21156
Photos and video90%9th of 2187%
Evening postsNot countedNo rank30%
Weekend dayNot countedNo rank79%
Engagement per post4777th of 21313
Engagement a day71,57816th of 20266,320
Engagement per 1,000 followers0.02010th of 200.018
Comments per post2066th of 20126
Comments a day6,60315th of 2121,005

What it would take

What would reaching the median of its peers take?

124more posts a day

868 a week, to reach the median of its peers: 156 a day, against 32.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

CNN International's posts drew 6,603 comments a day. The median of its peers: 21,005.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside CNN International's.

Type its name, then choose it.

Or one of its peers

Day by day

How CNN International posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • CNN International
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by CNN International, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayCNN InternationalMedian of its peers
Monday 29 June43129
Tuesday 30 June39122
Wednesday 1 July29132
Thursday 2 July31135
Friday 3 July31129
Saturday 4 July1699.5
Sunday 5 July15116
Monday 6 July46142
Tuesday 7 July50133
Wednesday 8 July39138
Thursday 9 July36139
Friday 10 July38132
Saturday 11 July24120
Sunday 12 July29102
Monday 13 July32131
Tuesday 14 July37150
Wednesday 15 July33140
Thursday 16 July30131
Friday 17 July33127
Saturday 18 July26115
Sunday 19 July26108
Monday 20 July39136
Tuesday 21 July40149
Wednesday 22 July37147
Thursday 23 July34149
Friday 24 July28130
Saturday 25 July19132
Sunday 26 July19107
Monday 27 July29146
Tuesday 28 July34172
Wednesday 29 July41160
Thursday 30 July31160
Friday 31 July41146
Saturday 1 August49130
Sunday 2 August30121
Monday 3 August32144
Tuesday 4 August47165
Wednesday 5 August40158
Thursday 6 August40155
Friday 7 August39146
Saturday 8 August25141
Sunday 9 August26123
Monday 10 August30173
Tuesday 11 August32173
Wednesday 12 August38167
Thursday 13 August37159
Friday 14 August31162
Saturday 15 August16141
Sunday 16 August23124
Monday 17 August36160
Tuesday 18 August39164
Wednesday 19 August30158
Thursday 20 August27159
Friday 21 August31171
Saturday 22 August30137
Sunday 23 August23133
Monday 24 August35162
Tuesday 25 August41174
Wednesday 26 August52157
Thursday 27 August43169
Friday 28 August34161
Saturday 29 August33144
Sunday 30 August26137
Monday 31 August29148
Tuesday 1 September27186
Wednesday 2 September22169
Thursday 3 September30187
Friday 4 September36201
Saturday 5 September29152
Sunday 6 September1592.5
Monday 7 September26126
Tuesday 8 September32131
Wednesday 9 September34127
Thursday 10 September36136
Friday 11 September30153
Saturday 12 September23141
Sunday 13 September23140
Monday 14 September37156
Tuesday 15 September29175
Wednesday 16 September33124
Thursday 17 September38161
Friday 18 September32158
Saturday 19 September22134
Sunday 20 September25132

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by CNN International, and the median across its peers.
FormatCNN InternationalIts peers, median
Photo54%34%
Video or reel34%60%
Album1%3%
Link10%4%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 30%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

CNN International's peers are 20 broadcasters worldwide with 10m to 100m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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