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The posting benchmark

BBC News Urdu on Facebook, beside its peers

How BBC News Urdu's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 32 peers: broadcasters worldwide with 5m to 50m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Broadcaster
Followers
Over 10m

Within United Kingdom

BBC News Urdu: 45.9 a day

Median in United Kingdom: 40.7 a day

That is 5.3 more a day than the median in United Kingdom.

Place the dots by

Posts a day30th/33Photos and video21st/33Evening posts28th/28Weekend day7th/27
Engagement per post3rd/33Engagement a day22nd/33Per 1,000 followers2nd/33Comments per post11th/33Comments a day26th/33

BBC News Urdu, United Kingdom

30thof 33

Rank among its peers, highest first, posts a day

BBC News Urdu posted 45.9 times a day to Facebook, 73% less than the median of 32 broadcasters worldwide with 5m to 50m followers, 29 June to 20 September 2026.

Its first gap: posts a day

124 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Urdu's 32 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Urdu beside 32 peers

BBC News Urdu and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day45.930th of 33170
Photos and video74%21st of 3383%
Evening posts8%28th of 2831%
Weekend day88%7th of 2779%
Engagement per post8223rd of 33157
Engagement a day112,26022nd of 33191,795
Engagement per 1,000 followers0.0672nd of 330.014
Comments per post12911th of 33102
Comments a day5,90826th of 3316,713

What it would take

What would reaching the median of its peers take?

124more posts a day

869 a week, to reach the median of its peers: 170 a day, against 45.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    74% of its posts; the median of its peers 83%

    28 more of its 321 posts a week as photos or video: 239 now, 267 at the median

  • Evening posts

    18:00 to midnight: 8% of its posts; the median of its peers 31%

    74 more of its 321 posts a week between 18:00 and midnight: 25 now, 99 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Urdu's posts drew 5,908 comments a day. The median of its peers: 16,713.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Urdu's.

Type its name, then choose it.

Or one of its peers

Day by day

How BBC News Urdu posted, beside its peers

Its own posts beside its 32 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Urdu
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Urdu, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News UrduMedian of its peers
Monday 29 June45172
Tuesday 30 June52181
Wednesday 1 July54193
Thursday 2 July42170
Friday 3 July42164
Saturday 4 July42117
Sunday 5 July37133
Monday 6 July55169
Tuesday 7 July43182
Wednesday 8 July69188
Thursday 9 July55176
Friday 10 July39160
Saturday 11 July34141
Sunday 12 July43126
Monday 13 July51179
Tuesday 14 July57182
Wednesday 15 July45185
Thursday 16 July53171
Friday 17 July45166
Saturday 18 July42134
Sunday 19 July36123
Monday 20 July42165
Tuesday 21 July54197
Wednesday 22 July50184
Thursday 23 July43182
Friday 24 July43164
Saturday 25 July43145
Sunday 26 July43138
Monday 27 July43173
Tuesday 28 July52191
Wednesday 29 July42207
Thursday 30 July44177
Friday 31 July45155
Saturday 1 August40136
Sunday 2 August32130
Monday 3 August35185
Tuesday 4 August38185
Wednesday 5 August57174
Thursday 6 August38176
Friday 7 August45158
Saturday 8 August41141
Sunday 9 August34135
Monday 10 August49189
Tuesday 11 August61206
Wednesday 12 August48170
Thursday 13 August48188
Friday 14 August36181
Saturday 15 August37149
Sunday 16 August36124
Monday 17 August42189
Tuesday 18 August38180
Wednesday 19 August43188
Thursday 20 August43175
Friday 21 August44185
Saturday 22 August47142
Sunday 23 August42133
Monday 24 August58177
Tuesday 25 August44205
Wednesday 26 August45175
Thursday 27 August39194
Friday 28 August42167
Saturday 29 August53144
Sunday 30 August62137
Monday 31 August58161
Tuesday 1 September44186
Wednesday 2 September44176
Thursday 3 September38187
Friday 4 September45201
Saturday 5 September38137
Sunday 6 September4398.5
Monday 7 September51151
Tuesday 8 September48139
Wednesday 9 September48151
Thursday 10 September43164
Friday 11 September52175
Saturday 12 September50154
Sunday 13 September51141
Monday 14 September49157
Tuesday 15 September59193
Wednesday 16 September59185
Thursday 17 September63174
Friday 18 September55169
Saturday 19 September37134
Sunday 20 September42132

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Urdu in each local hour, beside the median of its peers.
Local hourBBC News UrduMedian of its peers
00:000.1%1.1%
01:000%0.5%
02:000.2%0.3%
03:005.2%0.2%
04:007.7%0.2%
05:007.5%0.2%
06:004.9%1.6%
07:005.9%4.6%
08:005.4%4.8%
09:004.4%5.1%
10:003.6%5.8%
11:005.2%6%
12:006.5%6.6%
13:006.7%6.7%
14:007%6.5%
15:008.9%5.8%
16:007.6%6.7%
17:005.5%6.6%
18:002.8%6%
19:001.8%5.9%
20:001.4%5.2%
21:001.2%5.1%
22:000.3%4.4%
23:000.2%4.1%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Urdu on each local weekday, beside the median of its peers.
WeekdayBBC News UrduMedian of its peers
Monday48.2207
Tuesday49.2195
Wednesday50.2198
Thursday45.9193
Friday44.4186
Saturday42160
Sunday41.8150

What it posted

Show the figures as a table
Share of each format among posts by BBC News Urdu, and the median across its peers.
FormatBBC News UrduIts peers, median
Photo59%27%
Video or reel14%58%
Album1%3%
Link26%12%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Urdu, 18:00 to midnight: 8%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, BBC News Urdu posted 88% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Urdu's peers are 32 broadcasters worldwide with 5m to 50m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 32 peers, A to Z.

The peers

Its 32 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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