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The posting benchmark

AJ+ on Facebook, beside its peers

How AJ+'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 51 peers: broadcasters worldwide with 3m to 30m followers.

Country
Qatar
Region
Middle East
Kind
Broadcaster
Followers
Over 10m

Within Qatar

AJ+: 12.3 a day

No median is printed for Qatar.

Place the dots by

Posts a day52nd/52Photos and video13th/52Evening posts8th/45Weekend day28th/44
Engagement per post15th/52Engagement a day45th/52Per 1,000 followers21st/52Comments per post11th/52Comments a day43rd/52

AJ+, Qatar

52ndof 52

Rank among its peers, highest first, posts a day

AJ+ posted 12.3 times a day to Facebook, 88% less than the median of 51 broadcasters worldwide with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

93.7 more posts a day would reach its peers' median. What it would take

See all nine measures

AJ+'s 51 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

AJ+ beside 51 peers

AJ+ and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.352nd of 52106
Photos and video97%13th of 5282%
Evening posts34%8th of 4529%
Weekend day74%28th of 4479%
Engagement per post29315th of 52149
Engagement a day38,67645th of 5279,023
Engagement per 1,000 followers0.02521st of 520.020
Comments per post20011th of 5281
Comments a day2,45843rd of 527,208

What it would take

What would reaching the median of its peers take?

93.7more posts a day

656 a week, to reach the median of its peers: 106 a day, against 12.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 74% of a weekday's posts; the median of its peers 79%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

AJ+'s posts drew 2,458 comments a day. The median of its peers: 7,208.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside AJ+'s.

Type its name, then choose it.

Or one of its peers

Day by day

How AJ+ posted, beside its peers

Its own posts beside its 51 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • AJ+
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by AJ+, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAJ+Median of its peers
Monday 29 June1198
Tuesday 30 June13113
Wednesday 1 July15128
Thursday 2 July11114
Friday 3 July12109
Saturday 4 July976
Sunday 5 July1079
Monday 6 July1495
Tuesday 7 July17113
Wednesday 8 July18109
Thursday 9 July13101
Friday 10 July991
Saturday 11 July979
Sunday 12 July1065
Monday 13 July11100
Tuesday 14 July14108
Wednesday 15 July12113
Thursday 16 July13102
Friday 17 July1292
Saturday 18 July971
Sunday 19 July1068
Monday 20 July13109
Tuesday 21 July15107
Wednesday 22 July16107
Thursday 23 July1498
Friday 24 July1088
Saturday 25 July979
Sunday 26 July1075
Monday 27 July13117
Tuesday 28 July20127
Wednesday 29 July18112
Thursday 30 July18127
Friday 31 July13102
Saturday 1 August1094
Sunday 2 August1177
Monday 3 August14118
Tuesday 4 August17118
Wednesday 5 August15126
Thursday 6 August14114
Friday 7 August14101
Saturday 8 August890
Sunday 9 August1178
Monday 10 August16120
Tuesday 11 August13121
Wednesday 12 August15132
Thursday 13 August13116
Friday 14 August10107
Saturday 15 August887
Sunday 16 August1079
Monday 17 August17114
Tuesday 18 August16115
Wednesday 19 August15123
Thursday 20 August14115
Friday 21 August9132
Saturday 22 August987
Sunday 23 August1177
Monday 24 August13124
Tuesday 25 August13130
Wednesday 26 August14120
Thursday 27 August12124
Friday 28 August10129
Saturday 29 August878
Sunday 30 August1064
Monday 31 August13120
Tuesday 1 September15133
Wednesday 2 September16130
Thursday 3 September13125
Friday 4 September10110
Saturday 5 September986
Sunday 6 September977
Monday 7 September1299
Tuesday 8 September13100
Wednesday 9 September1197
Thursday 10 September1487
Friday 11 September4102
Saturday 12 September1086
Sunday 13 September1088
Monday 14 September1195
Tuesday 15 September13113
Wednesday 16 September16121
Thursday 17 September14124
Friday 18 September11102
Saturday 19 September984
Sunday 20 September991

Share of posts by local hour

Show the figures as a table
Share of posts by AJ+ in each local hour, beside the median of its peers.
Local hourAJ+Median of its peers
00:002.8%0.9%
01:0010.5%0.4%
02:001.7%0.3%
03:000.5%0.3%
04:008.4%0.2%
05:000%0.4%
06:000%1.8%
07:007.8%4.4%
08:000.1%4.8%
09:000%5.2%
10:007.9%5.7%
11:000.2%6.1%
12:000.3%6.6%
13:008%6.6%
14:000.6%6.4%
15:001.3%6.4%
16:0011.3%6.7%
17:004.2%6.4%
18:003.8%6.2%
19:0010.7%6%
20:002.4%5.2%
21:004.1%4.9%
22:0010.7%4.3%
23:002.7%3.8%

Posts a day by weekday

Show the figures as a table
Posts a day by AJ+ on each local weekday, beside the median of its peers.
WeekdayAJ+Median of its peers
Monday12.1134
Tuesday14.5143
Wednesday15.3142
Thursday14149
Friday10.7147
Saturday9.58110
Sunday10101

What it posted

Show the figures as a table
Share of each format among posts by AJ+, and the median across its peers.
FormatAJ+Its peers, median
Photo0%35%
Video or reel83%50%
Album14%1%
Link3%14%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • AJ+, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, AJ+ posted 74% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

AJ+'s peers are 51 broadcasters worldwide with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 51 peers, A to Z.

The peers

Its 51 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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