The posting benchmark

I am Gujarat on Facebook, beside its peers

How I am Gujarat's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in India with 300k to 3m followers.

Country: India
Sub-region: India
Region: Asia
Kind: Publisher, digital-native or agency
Followers: 100k to 1m

Within India

I am Gujarat: 36.8 a day

Median in India: 93.1 a day

That is 56.3 fewer a day than the median in India.

Posts a day11th/15Photos and video1st/15Evening posts7th/15Weekend day5th/15

Engagement per post2nd/15Engagement a day9th/15Per 1,000 followers1st/15Comments per post8th/15Comments a day10th/15

I am Gujarat, India

Place the dots by

11thof 15

Rank among its peers, highest first, posts a day

I am Gujarat posted 36.8 times a day to Facebook, 35% less than the median of 14 news publishers in India with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

20 more posts a day would reach its peers' median. What it would take

See all nine measures

I am Gujarat's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

I am Gujarat beside 14 peers

I am Gujarat and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	36.8	11th of 15	56.8
Photos and video	100%	1st of 15	48%
Evening posts	30%	7th of 15	25%
Weekend day	92%	5th of 15	75%
Engagement per post	34	2nd of 15	12
Engagement a day	3,711	9th of 15	6,229
Engagement per 1,000 followers	0.042	1st of 15	0.0085
Comments per post	4.8	8th of 15	5.4
Comments a day	177	10th of 15	332

What it would take

What would reaching the median of its peers take?

20more posts a day

140 a week, to reach the median of its peers: 56.8 a day, against 36.8 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video, evening posts and a weekend day.

If it posted a different number a day

The ring marks what it posts now.

If I am Gujarat posted 36.8 a day

11th of 15 among its peers

258 posts a week
What it posts now

I am Gujarat
The rest of the way to the median
Median of its peers
Auto-pilot's starting hours

Show as a table

Posts on each day of the week, and the rest of the way to the median of its peers
	I am Gujarat	Median of its peers	The rest of the way to the median
Monday	35.4	59.5	24
Tuesday	40	64.9	25
Wednesday	41.3	62.4	21
Thursday	32.8	60.0	27
Friday	38.8	56.9	18
Saturday	40.1	50.6	11
Sunday	29.1	43.2	14

Arithmetic on its peers' figures: the rank beside the ring counts it and its peers, highest first, with a tie sharing a rank. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

I am Gujarat's posts drew 177 comments a day. The median of its peers: 332.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside I am Gujarat's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How I am Gujarat posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

I am Gujarat
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by I am Gujarat, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	I am Gujarat	Median of its peers
Monday 29 June	39	53.5
Tuesday 30 June	41	56
Wednesday 1 July	39	56.5
Thursday 2 July	33	60
Friday 3 July	38	57.5
Saturday 4 July	44	51.5
Sunday 5 July	26	44.5
Monday 6 July	37	57.5
Tuesday 7 July	43	62.5
Wednesday 8 July	41	60
Thursday 9 July	32	70.5
Friday 10 July	40	62
Saturday 11 July	40	54
Sunday 12 July	28	44
Monday 13 July	39	56
Tuesday 14 July	39	71
Wednesday 15 July	43	66
Thursday 16 July	33	62
Friday 17 July	44	60.5
Saturday 18 July	43	60
Sunday 19 July	25	42
Monday 20 July	40	67
Tuesday 21 July	38	69.5
Wednesday 22 July	42	62.5
Thursday 23 July	33	65
Friday 24 July	40	79.5
Saturday 25 July	43	47.5
Sunday 26 July	26	44
Monday 27 July	38	54
Tuesday 28 July	40	63.5
Wednesday 29 July	43	63.5
Thursday 30 July	35	59
Friday 31 July	39	61
Saturday 1 August	39	55
Sunday 2 August	26	43
Monday 3 August	30	51
Tuesday 4 August	41	66
Wednesday 5 August	42	61
Thursday 6 August	34	56.5
Friday 7 August	38	61.5
Saturday 8 August	40	44.5
Sunday 9 August	28	32.5
Monday 10 August	39	59.5
Tuesday 11 August	44	61
Wednesday 12 August	41	60
Thursday 13 August	31	69.5
Friday 14 August	40	63.5
Saturday 15 August	34	50.5
Sunday 16 August	32	34.5
Monday 17 August	41	62
Tuesday 18 August	43	57
Wednesday 19 August	43	59.5
Thursday 20 August	33	55.5
Friday 21 August	40	56
Saturday 22 August	40	55
Sunday 23 August	31	37.5
Monday 24 August	42	62
Tuesday 25 August	43	62
Wednesday 26 August	39	58.5
Thursday 27 August	32	60
Friday 28 August	29	69
Saturday 29 August	39	50
Sunday 30 August	26	44
Monday 31 August	40	59
Tuesday 1 September	43	67
Wednesday 2 September	40	62
Thursday 3 September	31	61
Friday 4 September	30	59.5
Saturday 5 September	38	54
Sunday 6 September	25	54.5
Monday 7 September	29	67.5
Tuesday 8 September	35	68.5
Wednesday 9 September	40	78.5
Thursday 10 September	35	65
Friday 11 September	41	64.5
Saturday 12 September	39	60.5
Sunday 13 September	25	61.5
Monday 14 September	34	54.5
Tuesday 15 September	38	71
Wednesday 16 September	41	77
Thursday 17 September	34	69.5
Friday 18 September	41	63
Saturday 19 September	39	55.5
Sunday 20 September	26	64.5

Share of posts by local hour

Show the figures as a table

Share of posts by I am Gujarat in each local hour, beside the median of its peers.
Local hour	I am Gujarat	Median of its peers
00:00	5%	0.2%
01:00	5%	0.2%
02:00	5.3%	0%
03:00	3.4%	0%
04:00	3.6%	0%
05:00	3.1%	0%
06:00	3.7%	1.1%
07:00	3%	2.9%
08:00	3.1%	4.5%
09:00	2.7%	5.6%
10:00	3%	8.2%
11:00	2.7%	7.7%
12:00	4.2%	7.1%
13:00	4.4%	7.6%
14:00	4.6%	6.7%
15:00	4.6%	7%
16:00	4.5%	7.1%
17:00	4.5%	6.7%
18:00	4.9%	5.8%
19:00	4.6%	5.4%
20:00	4.4%	5.4%
21:00	5.4%	4.9%
22:00	5%	3.9%
23:00	5.3%	2%

Posts a day by weekday

Show the figures as a table

Posts a day by I am Gujarat on each local weekday, beside the median of its peers.
Weekday	I am Gujarat	Median of its peers
Monday	35.4	61.5
Tuesday	40	67
Wednesday	41.3	64.5
Thursday	32.8	62
Friday	38.8	58.8
Saturday	40.1	52.3
Sunday	29.1	44.6

What it posted

Show the figures as a table

Share of each format among posts by I am Gujarat, and the median across its peers.
Format	I am Gujarat	Its peers, median
Photo	91%	38%
Video or reel	9%	7%
Album	0%	2%
Link	0%	53%
Text only	0%	0%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

I am Gujarat, 18:00 to midnight: 30%
Median of its peers, 18:00 to midnight: 25%
On a weekend day, I am Gujarat posted 92% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

I am Gujarat's peers are 14 news publishers in India with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.