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The posting benchmark

Volksblad on Facebook, beside its peers

How Volksblad's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in Africa with 100k to 1m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Volksblad: 13.3 a day

Median in South Africa: 18.3 a day

That is 5 fewer a day than the median in South Africa.

Place the dots by

Posts a day11th/14Photos and video8th/14Evening posts3rd/14Weekend day11th/14
Engagement per post4th/14Engagement a day9th/14Per 1,000 followers3rd/14Comments per post8th/14Comments a day10th/14

Volksblad, South Africa

11thof 14

Rank among its peers, highest first, posts a day

Volksblad posted 13.3 times a day to Facebook. The median of its 13 peers: 16.4.

Its first gap: posts a day

3.1 more posts a day would reach its peers' median. What it would take

Peers: 13 news publishers in Africa with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Volksblad's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Volksblad beside 13 peers

Volksblad and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day13.311th of 1416.4
Photos and video41%8th of 1452%
Evening posts27%3rd of 1419%
Weekend day47%11th of 1460%
Engagement per post254th of 1414
Engagement a day1,3549th of 142,308
Engagement per 1,000 followers0.113rd of 140.036
Comments per post148th of 1417
Comments a day18110th of 14440

What it would take

What would reaching the median of its peers take?

3.1more posts a day

22 a week, to reach the median of its peers: 16.4 a day, against 13.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    41% of its posts; the median of its peers 52%

    10 more of its 93 posts a week as photos or video: 38 now, 48 at the median

  • Weekend day

    A weekend day: 47% of a weekday's posts; the median of its peers 60%

    6 more posts a weekend, all on Saturday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Volksblad's posts drew 181 comments a day. The median of its peers: 440.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Volksblad's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Volksblad posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Volksblad
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Volksblad, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayVolksbladMedian of its peers
Monday 29 June1618
Tuesday 30 June1623
Wednesday 1 July1916
Thursday 2 July1619
Friday 3 July2017
Saturday 4 July114
Sunday 5 July914
Monday 6 July1615
Tuesday 7 July1719
Wednesday 8 July1617
Thursday 9 July1721
Friday 10 July1419
Saturday 11 July515
Sunday 12 July1110
Monday 13 July1517
Tuesday 14 July1417
Wednesday 15 July1516
Thursday 16 July1716
Friday 17 July1416
Saturday 18 July815
Sunday 19 July1011
Monday 20 July1516
Tuesday 21 July1616
Wednesday 22 July1617
Thursday 23 July1419
Friday 24 July1515
Saturday 25 July1016
Sunday 26 July1214
Monday 27 July1416
Tuesday 28 July1515
Wednesday 29 July1317
Thursday 30 July1818
Friday 31 July1516
Saturday 1 August114
Sunday 2 August710
Monday 3 August1419
Tuesday 4 August1320
Wednesday 5 August1716
Thursday 6 August1824
Friday 7 August1925
Saturday 8 August321
Sunday 9 August1115
Monday 10 August1222
Tuesday 11 August1619
Wednesday 12 August1222
Thursday 13 August1621
Friday 14 August1624
Saturday 15 August119
Sunday 16 August817
Monday 17 August1529
Tuesday 18 August1521
Wednesday 19 August1825
Thursday 20 August1534
Friday 21 August1821
Saturday 22 August313
Sunday 23 August1113
Monday 24 August1831
Tuesday 25 August1525
Wednesday 26 August1626
Thursday 27 August1727
Friday 28 August1618
Saturday 29 August613
Sunday 30 August1114
Monday 31 August1719
Tuesday 1 September1822
Wednesday 2 September1421
Thursday 3 September1423
Friday 4 September1720
Saturday 5 September118
Sunday 6 September1317
Monday 7 September1726
Tuesday 8 September1623
Wednesday 9 September1620
Thursday 10 September1025
Friday 11 September1721
Saturday 12 September216
Sunday 13 September1011
Monday 14 September1526
Tuesday 15 September1325
Wednesday 16 September1630
Thursday 17 September1829
Friday 18 September1226
Saturday 19 September1014
Sunday 20 September1319

Share of posts by local hour

Show the figures as a table
Share of posts by Volksblad in each local hour, beside the median of its peers.
Local hourVolksbladMedian of its peers
00:000.1%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0.1%
05:000.6%0.5%
06:008.4%2.7%
07:007.6%4.8%
08:002.7%5.4%
09:008.7%6.2%
10:006.2%8.2%
11:003.8%8.8%
12:007.2%7.7%
13:004.2%8.4%
14:009.9%7.4%
15:003.8%7.3%
16:007.1%7%
17:003%6%
18:006.8%5%
19:006.3%5.1%
20:001.5%4.5%
21:006.1%2.5%
22:006%1.5%
23:000%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Volksblad on each local weekday, beside the median of its peers.
WeekdayVolksbladMedian of its peers
Monday15.417.8
Tuesday15.319.4
Wednesday15.721
Thursday15.819.8
Friday16.118.6
Saturday4.2516.7
Sunday10.414.4

What it posted

Show the figures as a table
Share of each format among posts by Volksblad, and the median across its peers.
FormatVolksbladIts peers, median
Photo27%39%
Video or reel12%7%
Album2%2%
Link59%52%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Volksblad, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 19%
  • On a weekend day, Volksblad posted 47% of a weekday's posts. The median of its peers: 60%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Volksblad's peers are 13 news publishers in Africa with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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