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The posting benchmark

Business Daily Africa on Facebook, beside its peers

How Business Daily Africa's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in Africa with 100k to 1m followers.

Country
Kenya
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Kenya

Business Daily Africa: 63.2 a day

Median in Kenya: 35.1 a day

That is 28.1 more a day than the median in Kenya.

Place the dots by

Posts a day2nd/18Photos and video16th/18Evening posts11th/18Weekend day9th/18
Engagement per post18th/18Engagement a day18th/18Per 1,000 followers17th/18Comments per post18th/18Comments a day18th/18

Business Daily Africa, Kenya

2ndof 18

Rank among its peers, highest first, posts a day

Business Daily Africa posted 63.2 times a day to Facebook, 3.9 times the median of 17 news publishers in Africa with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: photos and video

92 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Business Daily Africa's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Business Daily Africa beside 17 peers

Business Daily Africa and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day63.22nd of 1816
Photos and video22%16th of 1843%
Evening posts20%11th of 1822%
Weekend day53%9th of 1852%
Engagement per post218th of 1817
Engagement a day33218th of 182,646
Engagement per 1,000 followers0.007917th of 180.074
Comments per post0.318th of 1834
Comments a day2218th of 18529

What it would take

What would reaching the median of its peers take?

Business Daily Africa's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

92more posts a week

as photos or video, of its 442 a week: 97 now, 189 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 442 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 20% of its posts; the median of its peers 22%

    10 more of its 442 posts a week between 18:00 and midnight: 89 now, 99 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Business Daily Africa's Facebook posts drew 22 comments a day, 96% less than the median of 17 news publishers in Africa with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Business Daily Africa's.

Type its name, then choose it.

Or one of its peers

Day by day

How Business Daily Africa posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Business Daily Africa
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Business Daily Africa, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusiness Daily AfricaMedian of its peers
Monday 29 June4617
Tuesday 30 June5019
Wednesday 1 July8019
Thursday 2 July8316
Friday 3 July8521
Saturday 4 July479
Sunday 5 July4311
Monday 6 July5316
Tuesday 7 July6219
Wednesday 8 July7916
Thursday 9 July8218
Friday 10 July8417
Saturday 11 July4911
Sunday 12 July3011
Monday 13 July5516
Tuesday 14 July4916
Wednesday 15 July8415
Thursday 16 July8516
Friday 17 July6616
Saturday 18 July4912
Sunday 19 July1211
Monday 20 July5215
Tuesday 21 July7816
Wednesday 22 July7917
Thursday 23 July6518
Friday 24 July7715
Saturday 25 July5312
Sunday 26 July1512
Monday 27 July5914
Tuesday 28 July8315
Wednesday 29 July9016
Thursday 30 July6718
Friday 31 July7416
Saturday 1 August424
Sunday 2 August329
Monday 3 August5418
Tuesday 4 August8414
Wednesday 5 August7417
Thursday 6 August8218
Friday 7 August6722
Saturday 8 August4814
Sunday 9 August2912
Monday 10 August5615
Tuesday 11 August7818
Wednesday 12 August8015
Thursday 13 August3520
Friday 14 August6623
Saturday 15 August5314
Sunday 16 August189
Monday 17 August6016
Tuesday 18 August8918
Wednesday 19 August8521
Thursday 20 August9519
Friday 21 August6220
Saturday 22 August5710
Sunday 23 August2512
Monday 24 August4118
Tuesday 25 August8719
Wednesday 26 August8020
Thursday 27 August8918
Friday 28 August7618
Saturday 29 August549
Sunday 30 August2014
Monday 31 August4817
Tuesday 1 September8221
Wednesday 2 September8621
Thursday 3 September8419
Friday 4 September7517
Saturday 5 September5413
Sunday 6 September2815
Monday 7 September8121
Tuesday 8 September8318
Wednesday 9 September9718
Thursday 10 September6418
Friday 11 September7019
Saturday 12 September5713
Sunday 13 September2711
Monday 14 September5619
Tuesday 15 September9420
Wednesday 16 September10624
Thursday 17 September8722
Friday 18 September6821
Saturday 19 September5511
Sunday 20 September2015

Share of posts by local hour

Show the figures as a table
Share of posts by Business Daily Africa in each local hour, beside the median of its peers.
Local hourBusiness Daily AfricaMedian of its peers
00:001.4%0.1%
01:001.4%0%
02:001.4%0%
03:001.3%0%
04:001.4%0%
05:002.1%0.4%
06:006.9%3.2%
07:007%5.2%
08:008.1%3.1%
09:005.7%6.7%
10:006.2%7.4%
11:006.7%7%
12:005.7%7.9%
13:005%8.4%
14:004.8%9.1%
15:004.6%7.3%
16:005.5%7.4%
17:004.7%5.9%
18:004.5%6.2%
19:004.7%6.3%
20:004.1%3.9%
21:002.8%2.8%
22:002.1%1.5%
23:001.9%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Business Daily Africa on each local weekday, beside the median of its peers.
WeekdayBusiness Daily AfricaMedian of its peers
Monday56.717.1
Tuesday74.718.4
Wednesday84.618.8
Thursday76.818.8
Friday72.418.6
Saturday51.510.7
Sunday25.512.8

What it posted

Show the figures as a table
Share of each format among posts by Business Daily Africa, and the median across its peers.
FormatBusiness Daily AfricaIts peers, median
Photo19%31%
Video or reel2%8%
Album1%2%
Link75%59%
Text only3%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Business Daily Africa, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, Business Daily Africa posted 53% of a weekday's posts. The median of its peers: 52%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Business Daily Africa's peers are 17 news publishers in Africa with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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