Skip to content

The posting benchmark

Rapport on Facebook, beside its peers

How Rapport's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in Africa with 100k to 1m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Rapport: 6 a day

Median in South Africa: 18.3 a day

That is 12.3 fewer a day than the median in South Africa.

Place the dots by

Posts a day14th/14Photos and video3rd/14Evening posts6th/14Weekend day1st/14
Engagement per post1st/14Engagement a day1st/14Per 1,000 followers1st/14Comments per post1st/14Comments a day1st/14

Rapport, South Africa

14thof 14

Rank among its peers, highest first, posts a day

Rapport posted 6 times a day to Facebook, 64% less than the median of 13 news publishers in Africa with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Rapport's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Rapport beside 13 peers

Rapport and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day614th of 1416.4
Photos and video98%3rd of 1452%
Evening posts20.7%6th of 1419%
Weekend day220%1st of 1460%
Engagement per post4851st of 1414
Engagement a day6,3751st of 142,308
Engagement per 1,000 followers1.71st of 140.036
Comments per post2011st of 1417
Comments a day1,2021st of 14440

What it would take

What would reaching the median of its peers take?

10.5more posts a day

73 a week, to reach the median of its peers: 16.4 a day, against 6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Rapport's Facebook posts drew 1,202 comments a day, 2.7 times the median of 13 news publishers in Africa with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Rapport's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Rapport posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Rapport
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Rapport, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRapportMedian of its peers
Monday 29 June418
Tuesday 30 June323
Wednesday 1 July516
Thursday 2 July219
Friday 3 July217
Saturday 4 July514
Sunday 5 July2314
Monday 6 July515
Tuesday 7 July619
Wednesday 8 July617
Thursday 9 July421
Friday 10 July219
Saturday 11 July415
Sunday 12 July1610
Monday 13 July617
Tuesday 14 July317
Wednesday 15 July416
Thursday 16 July316
Friday 17 July116
Saturday 18 July315
Sunday 19 July2211
Monday 20 July716
Tuesday 21 July416
Wednesday 22 July617
Thursday 23 July519
Friday 24 July115
Saturday 25 July316
Sunday 26 July1414
Monday 27 July916
Tuesday 28 July515
Wednesday 29 July217
Thursday 30 July418
Friday 31 July116
Saturday 1 August214
Sunday 2 August1610
Monday 3 August1019
Tuesday 4 August720
Wednesday 5 August716
Thursday 6 August424
Friday 7 August125
Saturday 8 August321
Sunday 9 August1115
Monday 10 August522
Tuesday 11 August319
Wednesday 12 August522
Thursday 13 August321
Friday 14 August024
Saturday 15 August319
Sunday 16 August1817
Monday 17 August929
Tuesday 18 August521
Wednesday 19 August525
Thursday 20 August534
Friday 21 August221
Saturday 22 August413
Sunday 23 August1713
Monday 24 August1531
Tuesday 25 August425
Wednesday 26 August426
Thursday 27 August327
Friday 28 August518
Saturday 29 August313
Sunday 30 August1614
Monday 31 August1119
Tuesday 1 September322
Wednesday 2 September721
Thursday 3 September223
Friday 4 September120
Saturday 5 September418
Sunday 6 September1117
Monday 7 September1326
Tuesday 8 September123
Wednesday 9 September420
Thursday 10 September425
Friday 11 September121
Saturday 12 September216
Sunday 13 September1711
Monday 14 September726
Tuesday 15 September325
Wednesday 16 September330
Thursday 17 September529
Friday 18 September026
Saturday 19 September214
Sunday 20 September1619

Share of posts by local hour

Show the figures as a table
Share of posts by Rapport in each local hour, beside the median of its peers.
Local hourRapportMedian of its peers
00:002.2%0.2%
01:000.6%0%
02:000%0%
03:000%0%
04:000%0.1%
05:000%0.5%
06:005.6%2.7%
07:007.7%4.8%
08:009.5%5.4%
09:006.6%6.2%
10:005.8%8.2%
11:004.8%8.8%
12:005%7.7%
13:0011.7%8.4%
14:008.3%7.4%
15:007.6%7.3%
16:002%7%
17:001.8%6%
18:006.2%5%
19:005.6%5.1%
20:006.4%4.5%
21:002.2%2.5%
22:000.4%1.5%
23:000%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Rapport on each local weekday, beside the median of its peers.
WeekdayRapportMedian of its peers
Monday8.4217.8
Tuesday3.9219.4
Wednesday4.8321
Thursday3.6719.8
Friday1.4218.6
Saturday216.7
Sunday17.614.4

What it posted

Show the figures as a table
Share of each format among posts by Rapport, and the median across its peers.
FormatRapportIts peers, median
Photo78%39%
Video or reel20.5%7%
Album0%2%
Link2%52%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Rapport, 18:00 to midnight: 20.7%
  • Median of its peers, 18:00 to midnight: 19%
  • On a weekend day, Rapport posted 220% of a weekday's posts. The median of its peers: 60%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Rapport's peers are 13 news publishers in Africa with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us