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The posting benchmark

BusinessDay (Nigeria) on Facebook, beside its peers

How BusinessDay (Nigeria)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 50k to 500k followers.

Country
Nigeria
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Nigeria

BusinessDay (Nigeria): 39.9 a day

Median in Nigeria: 39.9 a day

Place the dots by

Posts a day3rd/16Photos and video2nd/16Evening posts8th/16Weekend day16th/16
Engagement per post9th/16Engagement a day6th/16Per 1,000 followers8th/16Comments per post10th/16Comments a day8th/16

BusinessDay (Nigeria), Nigeria

3rdof 16

Rank among its peers, highest first, posts a day

BusinessDay (Nigeria) posted 39.9 times a day to Facebook, 2.6 times the median of 15 news publishers in Africa with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: a weekend day

16 more posts a weekend would reach its peers' median. What it would take

See all nine measures

BusinessDay (Nigeria)'s 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BusinessDay (Nigeria) beside 15 peers

BusinessDay (Nigeria) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day39.93rd of 1615.5
Photos and video98%2nd of 1641%
Evening posts22%8th of 1620.7%
Weekend day44%16th of 1660%
Engagement per post159th of 1617
Engagement a day3,0716th of 161,782
Engagement per 1,000 followers0.0758th of 160.060
Comments per post1110th of 1617
Comments a day4408th of 16214

What it would take

What would reaching the median of its peers take?

BusinessDay (Nigeria)'s posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

16more posts a weekend

8 on Saturday and 8 on Sunday, to bring each to the median of its peers

On a weekend day, BusinessDay (Nigeria) posts 44% of a weekday's posts. The median of its peers: 60%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • BusinessDay (Nigeria)
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
BusinessDay (Nigeria)A weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday47.10
Tuesday48.30
Wednesday51.50
Thursday48.10
Friday42.50
Saturday21.128.38
Sunday2128.38

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BusinessDay (Nigeria)'s posts drew 440 comments a day, 2.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BusinessDay (Nigeria)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How BusinessDay (Nigeria) posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BusinessDay (Nigeria)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BusinessDay (Nigeria), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusinessDay (Nigeria)Median of its peers
Monday 29 June4717
Tuesday 30 June5219
Wednesday 1 July4219
Thursday 2 July4716
Friday 3 July4320
Saturday 4 July168
Sunday 5 July2411
Monday 6 July4716
Tuesday 7 July5419
Wednesday 8 July5616
Thursday 9 July5417
Friday 10 July4415
Saturday 11 July198
Sunday 12 July1811
Monday 13 July5017
Tuesday 14 July4016
Wednesday 15 July5116
Thursday 16 July5316
Friday 17 July5616
Saturday 18 July2110
Sunday 19 July1112
Monday 20 July5616
Tuesday 21 July5916
Wednesday 22 July5317
Thursday 23 July3918
Friday 24 July5115
Saturday 25 July2011
Sunday 26 July2812
Monday 27 July4414
Tuesday 28 July3816
Wednesday 29 July5116
Thursday 30 July4518
Friday 31 July4116
Saturday 1 August204
Sunday 2 August1610
Monday 3 August3818
Tuesday 4 August5417
Wednesday 5 August5517
Thursday 6 August4718
Friday 7 August4222
Saturday 8 August147
Sunday 9 August2711
Monday 10 August4213
Tuesday 11 August4317
Wednesday 12 August5514
Thursday 13 August4716
Friday 14 August4319
Saturday 15 August419
Sunday 16 August269
Monday 17 August4616
Tuesday 18 August5219
Wednesday 19 August5719
Thursday 20 August5615
Friday 21 August3818
Saturday 22 August317
Sunday 23 August2211
Monday 24 August5518
Tuesday 25 August4117
Wednesday 26 August5717
Thursday 27 August4417
Friday 28 August4216
Saturday 29 August169
Sunday 30 August1914
Monday 31 August5017
Tuesday 1 September4521
Wednesday 2 September5115
Thursday 3 September4415
Friday 4 September3317
Saturday 5 September199
Sunday 6 September2113
Monday 7 September5020
Tuesday 8 September5218
Wednesday 9 September4917
Thursday 10 September4916
Friday 11 September3417
Saturday 12 September217
Sunday 13 September2110
Monday 14 September4019
Tuesday 15 September5018
Wednesday 16 September4019
Thursday 17 September5219
Friday 18 September4313
Saturday 19 September1510
Sunday 20 September1915

Share of posts by local hour

Show the figures as a table
Share of posts by BusinessDay (Nigeria) in each local hour, beside the median of its peers.
Local hourBusinessDay (Nigeria)Median of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.4%
06:000.3%6%
07:002.7%7.5%
08:0011.3%4.3%
09:009.6%7.1%
10:005.8%7.4%
11:008.7%6.3%
12:008.7%7.1%
13:008.3%6.1%
14:006.8%7.8%
15:008.1%6.9%
16:002.1%7.3%
17:005.5%5%
18:007.2%5.5%
19:006.9%6%
20:005.5%3.6%
21:002.3%3%
22:000.2%2.2%
23:000%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by BusinessDay (Nigeria) on each local weekday, beside the median of its peers.
WeekdayBusinessDay (Nigeria)Median of its peers
Monday47.117.8
Tuesday48.318.4
Wednesday51.517.8
Thursday48.116.6
Friday42.517.8
Saturday21.17.92
Sunday2112.8

What it posted

Show the figures as a table
Share of each format among posts by BusinessDay (Nigeria), and the median across its peers.
FormatBusinessDay (Nigeria)Its peers, median
Photo90%31%
Video or reel4%7%
Album5%1%
Link2%60%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BusinessDay (Nigeria), 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 20.7%
  • On a weekend day, BusinessDay (Nigeria) posted 44% of a weekday's posts. The median of its peers: 60%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BusinessDay (Nigeria)'s peers are 15 news publishers in Africa with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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