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The posting benchmark

Daily Maverick on Facebook, beside its peers

How Daily Maverick's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in South Africa with 100k to 1m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Daily Maverick: 27.1 a day

Median in South Africa: 18.3 a day

That is 8.9 more a day than the median in South Africa.

Place the dots by

Posts a day2nd/13Photos and video3rd/13Evening posts10th/13Weekend day13th/13
Engagement per post8th/13Engagement a day4th/13Per 1,000 followers8th/13Comments per post3rd/13Comments a day1st/13

Daily Maverick, South Africa

2ndof 13

Rank among its peers, highest first, posts a day

Daily Maverick posted 27.1 times a day to Facebook, 76% more than the median of 12 news publishers in South Africa with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

15 more posts a weekend would reach its peers' median. What it would take

See all nine measures

Daily Maverick's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Daily Maverick beside 12 peers

Daily Maverick and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day27.12nd of 1315.5
Photos and video88%3rd of 1342%
Evening posts14%10th of 1324%
Weekend day29%13th of 1350%
Engagement per post318th of 1343
Engagement a day4,9764th of 132,765
Engagement per 1,000 followers0.0938th of 130.14
Comments per post463rd of 1341
Comments a day1,2551st of 13612

What it would take

What would reaching the median of its peers take?

Daily Maverick's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

15more posts a weekend

10 on Saturday and 5 on Sunday, to bring each to the median of its peers

On a weekend day, Daily Maverick posts 29% of a weekday's posts. The median of its peers: 50%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Daily Maverick
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Daily MaverickA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday30.40
Tuesday31.70
Wednesday38.20
Thursday31.50
Friday38.50
Saturday7.617.010
Sunday12.117.05

The other measures, in posts

  • Evening posts

    18:00 to midnight: 14% of its posts; the median of its peers 24%

    19 more of its 190 posts a week between 18:00 and midnight: 27 now, 46 at the median
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Daily Maverick's Facebook posts drew 1,255 comments a day, 2.1 times the median of 12 news publishers in South Africa with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Daily Maverick's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Daily Maverick posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Daily Maverick
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Daily Maverick, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDaily MaverickMedian of its peers
Monday 29 June3916
Tuesday 30 June3118.5
Wednesday 1 July2915.5
Thursday 2 July3116
Friday 3 July3818.5
Saturday 4 July63.5
Sunday 5 July1210.5
Monday 6 July3415.5
Tuesday 7 July4016
Wednesday 8 July4216
Thursday 9 July3117
Friday 10 July3615.5
Saturday 11 July46
Sunday 12 July1213.5
Monday 13 July3715.5
Tuesday 14 July3515
Wednesday 15 July3615
Thursday 16 July3316
Friday 17 July3616
Saturday 18 July79
Sunday 19 July1310.5
Monday 20 July3115
Tuesday 21 July2813
Wednesday 22 July4016
Thursday 23 July2917.5
Friday 24 July4215
Saturday 25 July911
Sunday 26 July312
Monday 27 July3613.5
Tuesday 28 July3814.5
Wednesday 29 July3316
Thursday 30 July3416
Friday 31 July3517
Saturday 1 August82
Sunday 2 August179.5
Monday 3 August2416.5
Tuesday 4 August3113.5
Wednesday 5 August4116.5
Thursday 6 August2517
Friday 7 August3621
Saturday 8 August89.5
Sunday 9 August911.5
Monday 10 August813
Tuesday 11 August2617.5
Wednesday 12 August3314.5
Thursday 13 August4218.5
Friday 14 August3520.5
Saturday 15 August87.5
Sunday 16 August1312
Monday 17 August3816
Tuesday 18 August2515.5
Wednesday 19 August4218.5
Thursday 20 August3016.5
Friday 21 August3218
Saturday 22 August87.5
Sunday 23 August1211.5
Monday 24 August3917
Tuesday 25 August3417.5
Wednesday 26 August4117.5
Thursday 27 August3117.5
Friday 28 August4017
Saturday 29 August118.5
Sunday 30 August1413
Monday 31 August2817
Tuesday 1 September2919.5
Wednesday 2 September3915
Thursday 3 September3018.5
Friday 4 September4417
Saturday 5 September910.5
Sunday 6 September814
Monday 7 September3719
Tuesday 8 September2717.5
Wednesday 9 September3717
Thursday 10 September3316.5
Friday 11 September5417.5
Saturday 12 September109
Sunday 13 September1910.5
Monday 14 September1317
Tuesday 15 September3516
Wednesday 16 September4218.5
Thursday 17 September3120.5
Friday 18 September3416
Saturday 19 September310
Sunday 20 September1614

Share of posts by local hour

Show the figures as a table
Share of posts by Daily Maverick in each local hour, beside the median of its peers.
Local hourDaily MaverickMedian of its peers
00:000.4%0.1%
01:000.3%0%
02:000.1%0%
03:000.2%0%
04:000.1%0%
05:000.1%0.6%
06:005.5%5.7%
07:008.9%5.8%
08:0011.1%3.6%
09:0016.3%6.9%
10:007.1%7%
11:005%6.1%
12:005.1%7.7%
13:005.6%6.3%
14:005.3%9%
15:005.6%6.5%
16:004.8%6.5%
17:004.4%4.6%
18:004%5.8%
19:003%6.2%
20:003.1%4.5%
21:001.7%4%
22:001.3%3%
23:001%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Daily Maverick on each local weekday, beside the median of its peers.
WeekdayDaily MaverickMedian of its peers
Monday30.416.4
Tuesday31.717.4
Wednesday38.216.9
Thursday31.517.4
Friday38.518
Saturday7.588.52
Sunday12.111.9

What it posted

Show the figures as a table
Share of each format among posts by Daily Maverick, and the median across its peers.
FormatDaily MaverickIts peers, median
Photo87%30%
Video or reel2%8%
Album0%2%
Link12%60%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Daily Maverick, 18:00 to midnight: 14%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Daily Maverick posted 29% of a weekday's posts. The median of its peers: 50%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Daily Maverick's peers are 12 news publishers in South Africa with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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