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The posting benchmark

Business Day on Facebook, beside its peers

How Business Day's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 100k to 1m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Business Day: 16.4 a day

Median in South Africa: 18.3 a day

That is 1.9 fewer a day than the median in South Africa.

Place the dots by

Posts a day6th/16Photos and video9th/16Evening posts15th/16Weekend day4th/16
Engagement per post11th/16Engagement a day10th/16Per 1,000 followers11th/16Comments per post8th/16Comments a day6th/16

Business Day, South Africa

6thof 16

Rank among its peers, highest first, posts a day

Business Day posted 16.4 times a day to Facebook. The median of its 15 peers: 15.5.

Its first gap: evening posts

14 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 15 news publishers in Africa with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Business Day's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Business Day beside 15 peers

Business Day and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.46th of 1615.5
Photos and video52%9th of 1654%
Evening posts9%15th of 1620.7%
Weekend day75%4th of 1653%
Engagement per post1411th of 1643
Engagement a day2,30810th of 163,071
Engagement per 1,000 followers0.06011th of 160.11
Comments per post418th of 1634
Comments a day6666th of 16529

What it would take

What would reaching the median of its peers take?

Business Day's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

14more posts a week

between 18:00 and midnight, of its 115 a week: 10 now, 24 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Business Day
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Business Day, 18:00 to midnight: 8.6%
  • Median of its peers, 18:00 to midnight: 20.7%
Show as a table
Posts in each local hour, beside the median of its peers
HourBusiness DayMedian of its peers
00:000.2%0.1%
01:000.0%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:008.2%0.0%
06:004.7%2.7%
07:004.4%5.5%
08:005.9%2.9%
09:009.3%7.1%
10:0010.7%7.3%
11:009.3%7.2%
12:009.1%7.8%
13:008.8%7.5%
14:008.3%9.0%
15:006.4%7.8%
16:003.6%7.6%
17:002.5%5.2%
18:001.9%6.5%
19:001.2%6.3%
20:002.5%4.4%
21:002.6%2.5%
22:000.3%2.3%
23:000.1%0.3%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Photos and video

    52% of its posts; the median of its peers 54%

    4 more of its 115 posts a week as photos or video: 59 now, 63 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Business Day's posts drew 666 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Business Day's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Business Day posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Business Day
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Business Day, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusiness DayMedian of its peers
Monday 29 June2116
Tuesday 30 June3719
Wednesday 1 July1523
Thursday 2 July1916
Friday 3 July1422
Saturday 4 July97
Sunday 5 July911
Monday 6 July1716
Tuesday 7 July1919
Wednesday 8 July1716
Thursday 9 July1619
Friday 10 July1419
Saturday 11 July1110
Sunday 12 July811
Monday 13 July1717
Tuesday 14 July1716
Wednesday 15 July1715
Thursday 16 July1617
Friday 17 July1716
Saturday 18 July1811
Sunday 19 July1012
Monday 20 July1616
Tuesday 21 July1117
Wednesday 22 July1916
Thursday 23 July2019
Friday 24 July1919
Saturday 25 July1712
Sunday 26 July1412
Monday 27 July1016
Tuesday 28 July2015
Wednesday 29 July2216
Thursday 30 July1418
Friday 31 July1618
Saturday 1 August117
Sunday 2 August1310
Monday 3 August3816
Tuesday 4 August2117
Wednesday 5 August1317
Thursday 6 August1116
Friday 7 August1822
Saturday 8 August307
Sunday 9 August1011
Monday 10 August1015
Tuesday 11 August1816
Wednesday 12 August1514
Thursday 13 August1419
Friday 14 August1021
Saturday 15 August1412
Sunday 16 August69
Monday 17 August1616
Tuesday 18 August1019
Wednesday 19 August1918
Thursday 20 August1417
Friday 21 August1120
Saturday 22 August217
Sunday 23 August912
Monday 24 August1317
Tuesday 25 August1519
Wednesday 26 August1718
Thursday 27 August1218
Friday 28 August1218
Saturday 29 August129
Sunday 30 August1014
Monday 31 August1717
Tuesday 1 September1518
Wednesday 2 September2115
Thursday 3 September1816
Friday 4 September2317
Saturday 5 September2112
Sunday 6 September615
Monday 7 September2018
Tuesday 8 September1817
Wednesday 9 September1317
Thursday 10 September2316
Friday 11 September1519
Saturday 12 September1313
Sunday 13 September610
Monday 14 September1819
Tuesday 15 September2016
Wednesday 16 September2618
Thursday 17 September2219
Friday 18 September4622
Saturday 19 September2211
Sunday 20 September1915

Share of posts by local hour

Show the figures as a table
Share of posts by Business Day in each local hour, beside the median of its peers.
Local hourBusiness DayMedian of its peers
00:000.2%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:008.2%0%
06:004.7%2.7%
07:004.4%5.5%
08:005.9%2.9%
09:009.3%7.1%
10:0010.7%7.3%
11:009.3%7.2%
12:009.1%7.8%
13:008.8%7.5%
14:008.3%9%
15:006.4%7.8%
16:003.6%7.6%
17:002.5%5.2%
18:001.9%6.5%
19:001.2%6.3%
20:002.5%4.4%
21:002.6%2.5%
22:000.3%2.3%
23:000.1%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Business Day on each local weekday, beside the median of its peers.
WeekdayBusiness DayMedian of its peers
Monday17.816.3
Tuesday18.416.5
Wednesday17.815.9
Thursday16.617.5
Friday17.818.6
Saturday16.78.92
Sunday9.9212.8

What it posted

Show the figures as a table
Share of each format among posts by Business Day, and the median across its peers.
FormatBusiness DayIts peers, median
Photo44%40%
Video or reel7%9%
Album0%2%
Link49%50%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Business Day, 18:00 to midnight: 9%
  • Median of its peers, 18:00 to midnight: 20.7%
  • On a weekend day, Business Day posted 75% of a weekday's posts. The median of its peers: 53%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Business Day's peers are 15 news publishers in Africa with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us