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The posting benchmark

Sunday Times (South Africa) on Facebook, beside its peers

How Sunday Times (South Africa)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 100k to 1m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Sunday Times (South Africa): 28.5 a day

Median in South Africa: 18.3 a day

That is 10.3 more a day than the median in South Africa.

Place the dots by

Posts a day4th/16Photos and video16th/16Evening posts14th/16Weekend day2nd/16
Engagement per post13th/16Engagement a day13th/16Per 1,000 followers14th/16Comments per post12th/16Comments a day10th/16

Sunday Times (South Africa), South Africa

4thof 16

Rank among its peers, highest first, posts a day

Sunday Times (South Africa) posted 28.5 times a day to Facebook, 84% more than the median of 15 news publishers in Africa with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: photos and video

68 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Sunday Times (South Africa)'s 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Sunday Times (South Africa) beside 15 peers

Sunday Times (South Africa) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day28.54th of 1615.5
Photos and video20.6%16th of 1654%
Evening posts12%14th of 1620.7%
Weekend day202%2nd of 1653%
Engagement per post413th of 1643
Engagement a day80113th of 163,071
Engagement per 1,000 followers0.01314th of 160.11
Comments per post7.512th of 1634
Comments a day21410th of 16529

What it would take

What would reaching the median of its peers take?

Sunday Times (South Africa)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

68more posts a week

as photos or video, of its 200 a week: 41 now, 109 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 200 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 11.9% of its posts; the median of its peers 20.7%

    18 more of its 200 posts a week between 18:00 and midnight: 24 now, 42 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Sunday Times (South Africa)'s posts drew 214 comments a day. The median of its peers: 529.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Sunday Times (South Africa)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Sunday Times (South Africa) posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Sunday Times (South Africa)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Sunday Times (South Africa), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySunday Times (South Africa)Median of its peers
Monday 29 June1716
Tuesday 30 June1219
Wednesday 1 July1623
Thursday 2 July1616
Friday 3 July822
Saturday 4 July227
Sunday 5 July6211
Monday 6 July916
Tuesday 7 July1619
Wednesday 8 July916
Thursday 9 July1219
Friday 10 July1019
Saturday 11 July1510
Sunday 12 July6411
Monday 13 July1617
Tuesday 14 July916
Wednesday 15 July1015
Thursday 16 July1217
Friday 17 July1216
Saturday 18 July3611
Sunday 19 July5612
Monday 20 July2216
Tuesday 21 July1917
Wednesday 22 July1716
Thursday 23 July1719
Friday 24 July1219
Saturday 25 July2612
Sunday 26 July7312
Monday 27 July3516
Tuesday 28 July2915
Wednesday 29 July3316
Thursday 30 July2918
Friday 31 July2618
Saturday 1 August187
Sunday 2 August6410
Monday 3 August3116
Tuesday 4 August3017
Wednesday 5 August3117
Thursday 6 August2816
Friday 7 August3022
Saturday 8 August307
Sunday 9 August6211
Monday 10 August215
Tuesday 11 August3316
Wednesday 12 August2914
Thursday 13 August2519
Friday 14 August2321
Saturday 15 August1412
Sunday 16 August629
Monday 17 August2916
Tuesday 18 August2419
Wednesday 19 August3218
Thursday 20 August3617
Friday 21 August2120
Saturday 22 August317
Sunday 23 August6312
Monday 24 August3417
Tuesday 25 August2619
Wednesday 26 August2618
Thursday 27 August2818
Friday 28 August2118
Saturday 29 August359
Sunday 30 August6114
Monday 31 August1117
Tuesday 1 September3218
Wednesday 2 September1315
Thursday 3 September2716
Friday 4 September2317
Saturday 5 September2612
Sunday 6 September6515
Monday 7 September2918
Tuesday 8 September2317
Wednesday 9 September2317
Thursday 10 September2616
Friday 11 September1719
Saturday 12 September2213
Sunday 13 September6110
Monday 14 September3319
Tuesday 15 September3316
Wednesday 16 September2418
Thursday 17 September2919
Friday 18 September2022
Saturday 19 September2611
Sunday 20 September7715

Share of posts by local hour

Show the figures as a table
Share of posts by Sunday Times (South Africa) in each local hour, beside the median of its peers.
Local hourSunday Times (South Africa)Median of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:009.3%0%
06:0011%2.7%
07:009.5%5.5%
08:007.1%2.9%
09:006.1%7.1%
10:006.6%7.3%
11:005.9%7.2%
12:006%7.8%
13:005.7%7.5%
14:005.9%9%
15:005.9%7.8%
16:004.9%7.6%
17:004.2%5.2%
18:003.6%6.5%
19:002.7%6.3%
20:003.3%4.4%
21:002%2.5%
22:000.2%2.3%
23:000.1%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Sunday Times (South Africa) on each local weekday, beside the median of its peers.
WeekdaySunday Times (South Africa)Median of its peers
Monday22.416.3
Tuesday23.816.5
Wednesday21.915.9
Thursday23.817.5
Friday18.618.6
Saturday25.18.92
Sunday64.112.8

What it posted

Show the figures as a table
Share of each format among posts by Sunday Times (South Africa), and the median across its peers.
FormatSunday Times (South Africa)Its peers, median
Photo15%40%
Video or reel5%9%
Album1%2%
Link79%50%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Sunday Times (South Africa), 18:00 to midnight: 12%
  • Median of its peers, 18:00 to midnight: 20.7%
  • On a weekend day, Sunday Times (South Africa) posted 202% of a weekday's posts. The median of its peers: 53%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Sunday Times (South Africa)'s peers are 15 news publishers in Africa with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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