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The posting benchmark

Diamond Fields Advertiser on Facebook, beside its peers

How Diamond Fields Advertiser's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 50k to 500k followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Diamond Fields Advertiser: 10.7 a day

Median in South Africa: 18.3 a day

That is 7.6 fewer a day than the median in South Africa.

Place the dots by

Posts a day14th/16Photos and video5th/16Evening posts16th/16Weekend day15th/16
Engagement per post6th/16Engagement a day9th/16Per 1,000 followers4th/16Comments per post8th/16Comments a day10th/16

Diamond Fields Advertiser, South Africa

14thof 16

Rank among its peers, highest first, posts a day

Diamond Fields Advertiser posted 10.7 times a day to Facebook, 35% less than the median of 15 news publishers in Africa with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

5.7 more posts a day would reach its peers' median. What it would take

See all nine measures

Diamond Fields Advertiser's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Diamond Fields Advertiser beside 15 peers

Diamond Fields Advertiser and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10.714th of 1616.4
Photos and video90%5th of 1641%
Evening posts8%16th of 1622%
Weekend day45%15th of 1660%
Engagement per post436th of 1615
Engagement a day1,7829th of 162,308
Engagement per 1,000 followers0.244th of 160.060
Comments per post178th of 1614
Comments a day18210th of 16440

What it would take

What would reaching the median of its peers take?

5.7more posts a day

40 a week, to reach the median of its peers: 16.4 a day, against 10.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 8% of its posts; the median of its peers 22%

    11 more of its 75 posts a week between 18:00 and midnight: 6 now, 17 at the median

  • Weekend day

    A weekend day: 45% of a weekday's posts; the median of its peers 60%

    5 more posts a weekend: 2 on Saturday and 3 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Diamond Fields Advertiser's posts drew 182 comments a day. The median of its peers: 440.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Diamond Fields Advertiser's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Diamond Fields Advertiser posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Diamond Fields Advertiser
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Diamond Fields Advertiser, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDiamond Fields AdvertiserMedian of its peers
Monday 29 June1417
Tuesday 30 June2319
Wednesday 1 July1323
Thursday 2 July1118
Friday 3 July821
Saturday 4 July29
Sunday 5 July615
Monday 6 July1517
Tuesday 7 July1419
Wednesday 8 July1017
Thursday 9 July417
Friday 10 July1715
Saturday 11 July711
Sunday 12 July216
Monday 13 July1217
Tuesday 14 July717
Wednesday 15 July1616
Thursday 16 July317
Friday 17 July1116
Saturday 18 July411
Sunday 19 July312
Monday 20 July818
Tuesday 21 July1117
Wednesday 22 July1417
Thursday 23 July219
Friday 24 July1515
Saturday 25 July712
Sunday 26 July414
Monday 27 July1116
Tuesday 28 July919
Wednesday 29 July1618
Thursday 30 July318
Friday 31 July1816
Saturday 1 August27
Sunday 2 August711
Monday 3 August1519
Tuesday 4 August1020
Wednesday 5 August817
Thursday 6 August520
Friday 7 August2522
Saturday 8 August314
Sunday 9 August312
Monday 10 August814
Tuesday 11 August1318
Wednesday 12 August1215
Thursday 13 August1117
Friday 14 August2119
Saturday 15 August312
Sunday 16 August29
Monday 17 August1419
Tuesday 18 August2019
Wednesday 19 August1121
Thursday 20 August1116
Friday 21 August1218
Saturday 22 August78
Sunday 23 August313
Monday 24 August1219
Tuesday 25 August1319
Wednesday 26 August620
Thursday 27 August618
Friday 28 August1518
Saturday 29 August69
Sunday 30 August514
Monday 31 August1917
Tuesday 1 September1521
Wednesday 2 September1421
Thursday 3 September718
Friday 4 September1517
Saturday 5 September139
Sunday 6 September1713
Monday 7 September1821
Tuesday 8 September1318
Wednesday 9 September1717
Thursday 10 September918
Friday 11 September1718
Saturday 12 September167
Sunday 13 September610
Monday 14 September1620
Tuesday 15 September1520
Wednesday 16 September1924
Thursday 17 September422
Friday 18 September3113
Saturday 19 September611
Sunday 20 September516

Share of posts by local hour

Show the figures as a table
Share of posts by Diamond Fields Advertiser in each local hour, beside the median of its peers.
Local hourDiamond Fields AdvertiserMedian of its peers
00:000.6%0.2%
01:000.1%0%
02:000%0%
03:000%0%
04:000.1%0%
05:002.3%0.4%
06:001.1%5.9%
07:001.7%7.3%
08:002.7%5.3%
09:005.5%8.1%
10:0010.1%7.1%
11:0011.8%6.2%
12:0011.8%6.9%
13:009%6%
14:0011.3%7.5%
15:009.8%6.7%
16:009.2%6.7%
17:005.4%4.9%
18:003.8%5.6%
19:001.6%6.1%
20:001.3%3.8%
21:000.2%2.9%
22:000.3%2.2%
23:000.3%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Diamond Fields Advertiser on each local weekday, beside the median of its peers.
WeekdayDiamond Fields AdvertiserMedian of its peers
Monday13.318.3
Tuesday13.918.4
Wednesday12.918.8
Thursday6.4217.5
Friday17.118.6
Saturday6.3310.7
Sunday5.1714.4

What it posted

Show the figures as a table
Share of each format among posts by Diamond Fields Advertiser, and the median across its peers.
FormatDiamond Fields AdvertiserIts peers, median
Photo68%31%
Video or reel4%7%
Album18%1%
Link10%60%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Diamond Fields Advertiser, 18:00 to midnight: 8%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, Diamond Fields Advertiser posted 45% of a weekday's posts. The median of its peers: 60%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Diamond Fields Advertiser's peers are 15 news publishers in Africa with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us