The posting benchmark
Postimees on Facebook, beside its peers
How Postimees's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 30 peers: news publishers in southern and eastern Europe with 50k to 500k followers.
- Country
- Estonia
- Sub-region
- Southern and Eastern Europe
- Region
- Europe
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within Estonia
Postimees: 21.6 a day
Median in Estonia: at least 6.1 a day
That is 15.5 more a day than the median in Estonia.
Place the dots by
Postimees, Estonia
26thof 31
Rank among its peers, highest first, posts a day
Postimees posted 21.6 times a day to Facebook, 47% less than the median of 30 news publishers in southern and eastern Europe with 50k to 500k followers, 29 June to 20 September 2026.
Its first gap: posts a day
19 more posts a day would reach its peers' median. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Postimees beside 30 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 21.6 | 26th of 31 | 40.6 |
| Photos and video | 34% | 7th of 31 | 9% |
| Evening posts | 30% | 15th of 31 | 30% |
| Weekend day | 67% | 25th of 31 | 78% |
| Engagement per post | 77 | 2nd of 31 | 12 |
| Engagement a day | 4,019 | 15th of 31 | 3,229 |
| Engagement per 1,000 followers | 0.40 | 3rd of 31 | 0.060 |
| Comments per post | 36 | 7th of 31 | 16 |
| Comments a day | 786 | 16th of 31 | 781 |
What it would take
What would reaching the median of its peers take?
19more posts a day
133 a week, to reach the median of its peers: 40.6 a day, against 21.6 now
Arithmetic on the figures above. It isn't a forecast.
The other measures, in posts
Weekend day
A weekend day: 67% of a weekday's posts; the median of its peers 78%
6 more posts a weekend: 4 on Saturday and 2 on Sunday- At or above the median of its peers on photos and video and evening posts.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
Postimees's posts drew 786 comments a day. The median of its peers: 781.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Postimees's.
Type its name, then choose it.
Or one of its peers
Day by day
How Postimees posted, beside its peers
Posts each day
- Postimees
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Postimees | Median of its peers |
|---|---|---|
| Monday 29 June | 18 | 41.5 |
| Tuesday 30 June | 20 | 44.5 |
| Wednesday 1 July | 19 | 43.5 |
| Thursday 2 July | 23 | 43 |
| Friday 3 July | 29 | 42 |
| Saturday 4 July | 21 | 36.5 |
| Sunday 5 July | 13 | 37.5 |
| Monday 6 July | 31 | 44.5 |
| Tuesday 7 July | 30 | 47 |
| Wednesday 8 July | 21 | 45 |
| Thursday 9 July | 22 | 45.5 |
| Friday 10 July | 28 | 44 |
| Saturday 11 July | 18 | 33 |
| Sunday 12 July | 22 | 33.5 |
| Monday 13 July | 21 | 44 |
| Tuesday 14 July | 25 | 47 |
| Wednesday 15 July | 22 | 46 |
| Thursday 16 July | 20 | 46.5 |
| Friday 17 July | 21 | 41.5 |
| Saturday 18 July | 18 | 33 |
| Sunday 19 July | 25 | 35 |
| Monday 20 July | 17 | 45.5 |
| Tuesday 21 July | 28 | 45 |
| Wednesday 22 July | 25 | 41.5 |
| Thursday 23 July | 38 | 42.5 |
| Friday 24 July | 24 | 43 |
| Saturday 25 July | 12 | 34.5 |
| Sunday 26 July | 22 | 34 |
| Monday 27 July | 25 | 43 |
| Tuesday 28 July | 31 | 44 |
| Wednesday 29 July | 29 | 43 |
| Thursday 30 July | 26 | 48.5 |
| Friday 31 July | 28 | 42 |
| Saturday 1 August | 20 | 34.5 |
| Sunday 2 August | 15 | 34 |
| Monday 3 August | 27 | 42.5 |
| Tuesday 4 August | 26 | 42 |
| Wednesday 5 August | 27 | 43 |
| Thursday 6 August | 22 | 46 |
| Friday 7 August | 22 | 43.5 |
| Saturday 8 August | 9 | 38 |
| Sunday 9 August | 13 | 37 |
| Monday 10 August | 27 | 44 |
| Tuesday 11 August | 28 | 40.5 |
| Wednesday 12 August | 17 | 45.5 |
| Thursday 13 August | 20 | 43 |
| Friday 14 August | 22 | 41 |
| Saturday 15 August | 20 | 36.5 |
| Sunday 16 August | 21 | 32.5 |
| Monday 17 August | 17 | 43.5 |
| Tuesday 18 August | 26 | 42.5 |
| Wednesday 19 August | 18 | 43.5 |
| Thursday 20 August | 14 | 42.5 |
| Friday 21 August | 18 | 44.5 |
| Saturday 22 August | 16 | 32.5 |
| Sunday 23 August | 13 | 32 |
| Monday 24 August | 15 | 42 |
| Tuesday 25 August | 19 | 40 |
| Wednesday 26 August | 19 | 40 |
| Thursday 27 August | 28 | 40.5 |
| Friday 28 August | 20 | 42 |
| Saturday 29 August | 13 | 35.5 |
| Sunday 30 August | 12 | 33.5 |
| Monday 31 August | 18 | 40.5 |
| Tuesday 1 September | 30 | 43 |
| Wednesday 2 September | 29 | 44 |
| Thursday 3 September | 24 | 42.5 |
| Friday 4 September | 22 | 42.5 |
| Saturday 5 September | 10 | 32.5 |
| Sunday 6 September | 13 | 35.5 |
| Monday 7 September | 25 | 44.5 |
| Tuesday 8 September | 24 | 42 |
| Wednesday 9 September | 32 | 43.5 |
| Thursday 10 September | 31 | 47 |
| Friday 11 September | 22 | 42 |
| Saturday 12 September | 24 | 35.5 |
| Sunday 13 September | 19 | 35 |
| Monday 14 September | 24 | 43 |
| Tuesday 15 September | 17 | 43.5 |
| Wednesday 16 September | 24 | 46 |
| Thursday 17 September | 28 | 41 |
| Friday 18 September | 22 | 42 |
| Saturday 19 September | 9 | 33.5 |
| Sunday 20 September | 14 | 34.5 |
Share of posts by local hour
Show the figures as a table
| Local hour | Postimees | Median of its peers |
|---|---|---|
| 00:00 | 2.3% | 0.7% |
| 01:00 | 0.3% | 0.2% |
| 02:00 | 0% | 0% |
| 03:00 | 0% | 0% |
| 04:00 | 0.1% | 0% |
| 05:00 | 0.1% | 0.1% |
| 06:00 | 1.8% | 1.8% |
| 07:00 | 2.1% | 3.7% |
| 08:00 | 5% | 5.6% |
| 09:00 | 4.8% | 6.7% |
| 10:00 | 6.3% | 6.7% |
| 11:00 | 7.9% | 6.7% |
| 12:00 | 7.2% | 6.6% |
| 13:00 | 5.9% | 6.7% |
| 14:00 | 6.9% | 6.3% |
| 15:00 | 7.1% | 6.1% |
| 16:00 | 6.3% | 5.9% |
| 17:00 | 6.1% | 6.1% |
| 18:00 | 6.3% | 6% |
| 19:00 | 5.7% | 6% |
| 20:00 | 5.3% | 5.9% |
| 21:00 | 5.6% | 5.5% |
| 22:00 | 4.4% | 4.5% |
| 23:00 | 2.5% | 2.2% |
Posts a day by weekday
Show the figures as a table
| Weekday | Postimees | Median of its peers |
|---|---|---|
| Monday | 22.1 | 43 |
| Tuesday | 25.6 | 42.6 |
| Wednesday | 23.5 | 45 |
| Thursday | 24.6 | 46 |
| Friday | 23.5 | 43.1 |
| Saturday | 15.5 | 34 |
| Sunday | 16.7 | 33.3 |
What it posted
Show the figures as a table
| Format | Postimees | Its peers, median |
|---|---|---|
| Photo | 14% | 4% |
| Video or reel | 19% | 2% |
| Album | 1% | 1% |
| Link | 66% | 93% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Postimees, 18:00 to midnight: 30%
- Median of its peers, 18:00 to midnight: 30%
- On a weekend day, Postimees posted 67% of a weekday's posts. The median of its peers: 78%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Postimees's peers are 30 news publishers in southern and eastern Europe with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 30 peers, A to Z.
The peers
Its 30 peers, A to Z
- Aktuality.skSlovakia
- Bankier.plPoland
- CapitalBulgaria
- Cinco DíasSpain
- DelfiEstonia
- Delfi RUSEstonia
- DeníkCzechia
- DnevnikBulgaria
- El ComercioSpain
- El CorreoSpain
- El Diario MontañésSpain
- El Diario VascoSpain
- El Norte de CastillaSpain
- ExpansiónSpain
- HoySpain
- IdealSpain
- ItaliaOggiItaly
- Jornal de NegóciosPortugal
- La RiojaSpain
- La VerdadSpain
- Las ProvinciasSpain
- MF Milano FinanzaItaly
- ÕhtulehtEstonia
- Poslovni dnevnikCroatia
- Puls BiznesuPoland
- RzeczpospolitaPoland
- Slobodna DalmacijaCroatia
- SMESlovakia
- Sportske novostiCroatia
- Srpska infoBosnia and Herzegovina
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