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The posting benchmark

Õhtuleht on Facebook, beside its peers

How Õhtuleht's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 31 peers: news publishers in southern and eastern Europe with 50k to 500k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Estonia

Õhtuleht: 36.8 a day

Median in Estonia: at least 6.1 a day

That is 30.7 more a day than the median in Estonia.

Place the dots by

Posts a day22nd/32Photos and video14th/32Evening posts19th/32Weekend day6th/32
Engagement per post7th/32Engagement a day18th/32Per 1,000 followers5th/32Comments per post21st/32Comments a day20th/32

Õhtuleht, Estonia

22ndof 32

Rank among its peers, highest first, posts a day

Õhtuleht posted 36.8 times a day to Facebook. The median of its 31 peers: 40.7.

Its first gap: posts a day

3.9 more posts a day would reach its peers' median. What it would take

Peers: 31 news publishers in southern and eastern Europe with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Õhtuleht's 31 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Õhtuleht beside 31 peers

Õhtuleht and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day36.822nd of 3240.7
Photos and video10%14th of 329%
Evening posts28%19th of 3230%
Weekend day86%6th of 3277%
Engagement per post287th of 3213
Engagement a day2,86218th of 323,840
Engagement per 1,000 followers0.235th of 320.060
Comments per post1421st of 3218
Comments a day52420th of 32858

What it would take

What would reaching the median of its peers take?

3.9more posts a day

28 a week, to reach the median of its peers: 40.7 a day, against 36.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 30%

    6 more of its 258 posts a week between 18:00 and midnight: 71 now, 77 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Õhtuleht's posts drew 524 comments a day. The median of its peers: 858.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Õhtuleht's.

Type its name, then choose it.

Or one of its peers

Day by day

How Õhtuleht posted, beside its peers

Its own posts beside its 31 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Õhtuleht
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Õhtuleht, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayÕhtulehtMedian of its peers
Monday 29 June3842
Tuesday 30 June3843
Wednesday 1 July3743
Thursday 2 July4243
Friday 3 July3943
Saturday 4 July3736
Sunday 5 July4037
Monday 6 July4343
Tuesday 7 July4446
Wednesday 8 July4044
Thursday 9 July3945
Friday 10 July4244
Saturday 11 July3432
Sunday 12 July3433
Monday 13 July4643
Tuesday 14 July3946
Wednesday 15 July3445
Thursday 16 July3346
Friday 17 July3742
Saturday 18 July2733
Sunday 19 July2636
Monday 20 July3842
Tuesday 21 July3646
Wednesday 22 July3541
Thursday 23 July3642
Friday 24 July3443
Saturday 25 July3235
Sunday 26 July2734
Monday 27 July3846
Tuesday 28 July3445
Wednesday 29 July3546
Thursday 30 July3248
Friday 31 July3642
Saturday 1 August2836
Sunday 2 August1835
Monday 3 August3543
Tuesday 4 August3643
Wednesday 5 August3842
Thursday 6 August3645
Friday 7 August3644
Saturday 8 August3738
Sunday 9 August3237
Monday 10 August4144
Tuesday 11 August4041
Wednesday 12 August4047
Thursday 13 August4442
Friday 14 August4539
Saturday 15 August3736
Sunday 16 August3332
Monday 17 August3443
Tuesday 18 August3943
Wednesday 19 August3745
Thursday 20 August3243
Friday 21 August4244
Saturday 22 August3233
Sunday 23 August3431
Monday 24 August3842
Tuesday 25 August4438
Wednesday 26 August3941
Thursday 27 August3841
Friday 28 August4442
Saturday 29 August3735
Sunday 30 August3136
Monday 31 August3942
Tuesday 1 September3944
Wednesday 2 September3845
Thursday 3 September4342
Friday 4 September4042
Saturday 5 September3133
Sunday 6 September3734
Monday 7 September3446
Tuesday 8 September4242
Wednesday 9 September3844
Thursday 10 September4046
Friday 11 September3842
Saturday 12 September3635
Sunday 13 September3635
Monday 14 September4143
Tuesday 15 September4342
Wednesday 16 September4146
Thursday 17 September3443
Friday 18 September3642
Saturday 19 September3136
Sunday 20 September3634

Share of posts by local hour

Show the figures as a table
Share of posts by Õhtuleht in each local hour, beside the median of its peers.
Local hourÕhtulehtMedian of its peers
00:002.6%0.6%
01:002.7%0.2%
02:002.2%0%
03:002.3%0%
04:002.5%0%
05:002.4%0.1%
06:002.5%1.5%
07:001.7%4%
08:003.8%5.6%
09:005.6%6.7%
10:006%6.7%
11:006%6.8%
12:005.2%6.8%
13:005.7%6.7%
14:005.6%6.3%
15:005.7%6.2%
16:005.2%6.1%
17:004.7%6.1%
18:004.8%5.9%
19:004.9%5.9%
20:004.3%5.8%
21:004.5%5.5%
22:004.4%4.4%
23:004.7%2.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Õhtuleht on each local weekday, beside the median of its peers.
WeekdayÕhtulehtMedian of its peers
Monday38.343.3
Tuesday3943.4
Wednesday38.344.9
Thursday37.745.3
Friday38.343.1
Saturday34.433.5
Sunday31.833.8

What it posted

Show the figures as a table
Share of each format among posts by Õhtuleht, and the median across its peers.
FormatÕhtulehtIts peers, median
Photo2%4%
Video or reel7%3%
Album1%1%
Link90%93%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Õhtuleht, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Õhtuleht posted 86% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Õhtuleht's peers are 31 news publishers in southern and eastern Europe with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 31 peers, A to Z.

The peers

Its 31 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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