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The posting benchmark

Diario de Querétaro on Facebook, beside its peers

How Diario de Querétaro's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers in Mexico with 200k to 2m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Mexico

Diario de Querétaro: 46.2 a day

Median in Mexico: 41.7 a day

That is 4.5 more a day than the median in Mexico.

Place the dots by

Posts a day10th/25Photos and video19th/25Evening postsWeekend day
Engagement per post17th/25Engagement a day14th/25Per 1,000 followers18th/25Comments per post9th/25Comments a day8th/25

Diario de Querétaro, Mexico

10thof 25

Rank among its peers, highest first, posts a day

Diario de Querétaro posted 46.2 times a day to Facebook. The median of its 24 peers: 41.7.

The comments its posts draw

1,094 comments a day, 1.5 times the median of its peers. What it would take

Peers: 24 news publishers in Mexico with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Diario de Querétaro's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Diario de Querétaro beside 24 peers

Diario de Querétaro and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day46.210th of 2541.7
Photos and video46%19th of 2562%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post1317th of 2523
Engagement a day5,54414th of 256,875
Engagement per 1,000 followers0.02618th of 250.046
Comments per post249th of 2520
Comments a day1,0948th of 25717

The comments

The comments its posts draw

1,094comments a day

on its Facebook posts, 1.5 times the median of its peers (717)

Spread evenly over 24 hours, that is 46 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Diario de Querétaro beside its 24 peers

  • Diario de Querétaro: 1,094 a day
  • Median of its peers: 717
  • 90th percentile of its peers: 2,542
  • Middle half of its peers: 446 to 1,724
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    46% of its posts; the median of its peers 62%

    52 more of its 323 posts a week as photos or video: 149 now, 201 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Diario de Querétaro's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Diario de Querétaro posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Diario de Querétaro
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Diario de Querétaro, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDiario de QuerétaroMedian of its peers
Monday 29 June4942.5
Tuesday 30 June5241.5
Wednesday 1 July7054
Thursday 2 July5442
Friday 3 July5547
Saturday 4 July5340.5
Sunday 5 July4539
Monday 6 July6259.5
Tuesday 7 July5443
Wednesday 8 July4844.5
Thursday 9 July4839.5
Friday 10 July4841
Saturday 11 July4540.5
Sunday 12 July4339.5
Monday 13 July4341
Tuesday 14 July4943
Wednesday 15 July5542.5
Thursday 16 July4442
Friday 17 July5344.5
Saturday 18 July4637.5
Sunday 19 July6043
Monday 20 July3938
Tuesday 21 July4739
Wednesday 22 July5142.5
Thursday 23 July4741
Friday 24 July4843.5
Saturday 25 July4636.5
Sunday 26 July4841
Monday 27 July4239.5
Tuesday 28 July4741
Wednesday 29 July4842
Thursday 30 July4943
Friday 31 July4642
Saturday 1 August3938
Sunday 2 August3836.5
Monday 3 August4438.5
Tuesday 4 August4544
Wednesday 5 August4644
Thursday 6 August4446
Friday 7 August4443.5
Saturday 8 August3436.5
Sunday 9 August3634.5
Monday 10 August4643
Tuesday 11 August5043
Wednesday 12 August4645
Thursday 13 August4743.5
Friday 14 August5243.5
Saturday 15 August3740.5
Sunday 16 August4035
Monday 17 August4438
Tuesday 18 August4643.5
Wednesday 19 August5045.5
Thursday 20 August4445.5
Friday 21 August4642
Saturday 22 August4138.5
Sunday 23 August4538
Monday 24 August4838.5
Tuesday 25 August4943
Wednesday 26 August5043
Thursday 27 August4944
Friday 28 August4840.5
Saturday 29 August3636.5
Sunday 30 August4338.5
Monday 31 August4741.5
Tuesday 1 September4545.5
Wednesday 2 September4845.5
Thursday 3 September5144
Friday 4 September4343
Saturday 5 September3637.5
Sunday 6 September4238
Monday 7 September4540
Tuesday 8 September5144.5
Wednesday 9 September4645
Thursday 10 September4844
Friday 11 September4443.5
Saturday 12 September4239.5
Sunday 13 September4537.5
Monday 14 September4639
Tuesday 15 September3641
Wednesday 16 September4047
Thursday 17 September4640.5
Friday 18 September4442.5
Saturday 19 September3539
Sunday 20 September3735.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Diario de Querétaro, and the median across its peers.
FormatDiario de QuerétaroIts peers, median
Photo16%23%
Video or reel9%12%
Album20.5%25%
Link53%13%
Text only1%27%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Diario de Querétaro's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Diario de Querétaro's peers are 24 news publishers in Mexico with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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