The posting benchmark

El Sol de Toluca on Facebook, beside its peers

How El Sol de Toluca's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers in Mexico with 200k to 2m followers.

Country: Mexico
Sub-region: Latin America
Region: Americas
Kind: Publisher, digital-native or agency
Followers: 100k to 1m

Within Mexico

El Sol de Toluca: 34.4 a day

Median in Mexico: 41.7 a day

That is 7.3 fewer a day than the median in Mexico.

Posts a day19th/25Photos and video4th/25Evening postsWeekend day

Engagement per post5th/25Engagement a day8th/25Per 1,000 followers10th/25Comments per post6th/25Comments a day9th/25

El Sol de Toluca, Mexico

Place the dots by

19thof 25

Rank among its peers, highest first, posts a day

El Sol de Toluca posted 34.4 times a day to Facebook, 20% less than the median of 24 news publishers in Mexico with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

8.7 more posts a day would reach its peers' median. What it would take

See all nine measures

El Sol de Toluca's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Sol de Toluca beside 24 peers

El Sol de Toluca and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	34.4	19th of 25	43.1
Photos and video	88%	4th of 25	61%
Evening posts	Not counted	No rank	Too few peers
Weekend day	Not counted	No rank	Too few peers
Engagement per post	44	5th of 25	21
Engagement a day	9,776	8th of 25	6,203
Engagement per 1,000 followers	0.058	10th of 25	0.043
Comments per post	31	6th of 25	20
Comments a day	1,080	9th of 25	717

What it would take

What would reaching the median of its peers take?

8.7more posts a day

61 a week, to reach the median of its peers: 43.1 a day, against 34.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video.
No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Sol de Toluca's posts drew 1,080 comments a day, 1.5 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Sol de Toluca's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Sol de Toluca posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

El Sol de Toluca
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by El Sol de Toluca, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	El Sol de Toluca	Median of its peers
Monday 29 June	30	46
Tuesday 30 June	39	43.5
Wednesday 1 July	48	56.5
Thursday 2 July	35	45.5
Friday 3 July	35	48
Saturday 4 July	34	41
Sunday 5 July	35	40.5
Monday 6 July	37	61
Tuesday 7 July	34	43
Wednesday 8 July	36	45.5
Thursday 9 July	36	42
Friday 10 July	38	42
Saturday 11 July	30	41.5
Sunday 12 July	31	41
Monday 13 July	34	41.5
Tuesday 14 July	35	46.5
Wednesday 15 July	37	49
Thursday 16 July	38	43.5
Friday 17 July	39	46.5
Saturday 18 July	33	38.5
Sunday 19 July	28	45
Monday 20 July	34	38.5
Tuesday 21 July	40	39
Wednesday 22 July	43	42.5
Thursday 23 July	37	42.5
Friday 24 July	34	44.5
Saturday 25 July	29	38
Sunday 26 July	31	41
Monday 27 July	30	42
Tuesday 28 July	40	42.5
Wednesday 29 July	33	44
Thursday 30 July	35	44
Friday 31 July	36	42
Saturday 1 August	31	38.5
Sunday 2 August	30	37.5
Monday 3 August	35	39.5
Tuesday 4 August	38	44
Wednesday 5 August	37	45
Thursday 6 August	40	46
Friday 7 August	25	44.5
Saturday 8 August	27	36.5
Sunday 9 August	32	36
Monday 10 August	35	43.5
Tuesday 11 August	35	43.5
Wednesday 12 August	37	45.5
Thursday 13 August	37	45.5
Friday 14 August	35	44
Saturday 15 August	35	40.5
Sunday 16 August	30	36
Monday 17 August	37	40.5
Tuesday 18 August	33	44
Wednesday 19 August	32	47
Thursday 20 August	33	45.5
Friday 21 August	35	43
Saturday 22 August	32	39.5
Sunday 23 August	29	38.5
Monday 24 August	32	41.5
Tuesday 25 August	37	43.5
Wednesday 26 August	35	44
Thursday 27 August	33	44.5
Friday 28 August	37	43.5
Saturday 29 August	32	37
Sunday 30 August	32	40.5
Monday 31 August	29	42.5
Tuesday 1 September	35	45.5
Wednesday 2 September	36	48
Thursday 3 September	38	46
Friday 4 September	34	43
Saturday 5 September	32	37.5
Sunday 6 September	35	39.5
Monday 7 September	33	42.5
Tuesday 8 September	36	46
Wednesday 9 September	34	45.5
Thursday 10 September	33	45
Friday 11 September	37	44.5
Saturday 12 September	33	41.5
Sunday 13 September	33	38.5
Monday 14 September	32	41
Tuesday 15 September	35	41
Wednesday 16 September	37	47
Thursday 17 September	32	42.5
Friday 18 September	36	43.5
Saturday 19 September	38	38
Sunday 20 September	32	37

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table

Share of each format among posts by El Sol de Toluca, and the median across its peers.
Format	El Sol de Toluca	Its peers, median
Photo	60%	22%
Video or reel	16%	12%
Album	12%	25%
Link	0%	14%
Text only	12%	27%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place El Sol de Toluca's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Sol de Toluca's peers are 24 news publishers in Mexico with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.