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The posting benchmark

DNA India on Facebook, beside its peers

How DNA India's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 27 peers: news publishers in India with 1m to 10m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

DNA India: 126 a day

Median in India: 93.1 a day

That is 32.9 more a day than the median in India.

Place the dots by

Posts a day14th/28Photos and video9th/28Evening posts10th/28Weekend day8th/28
Engagement per post11th/28Engagement a day6th/28Per 1,000 followers9th/28Comments per post3rd/28Comments a day3rd/28

DNA India, India

14thof 28

Rank among its peers, highest first, posts a day

DNA India posted 126 times a day to Facebook. The median of its 27 peers: 126.

The comments its posts draw

9,631 comments a day, 4.4 times the median of its peers. What it would take

Peers: 27 news publishers in India with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

DNA India's 27 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

DNA India beside 27 peers

DNA India and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12614th of 28126
Photos and video86%9th of 2856%
Evening posts30%10th of 2827%
Weekend day93%8th of 2881%
Engagement per post3211th of 2820
Engagement a day59,5806th of 2823,398
Engagement per 1,000 followers0.0129th of 280.0066
Comments per post763rd of 2822
Comments a day9,6313rd of 282,175

The comments

The comments its posts draw

9,631comments a day

on its Facebook posts, 4.4 times the median of its peers (2,175)

Spread evenly over 24 hours, that is 401 an hour, about 7 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: DNA India beside its 27 peers

  • DNA India: 9,631 a day
  • Median of its peers: 2,175
  • 90th percentile of its peers: 8,271
  • Middle half of its peers: 664 to 4,328
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside DNA India's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How DNA India posted, beside its peers

Its own posts beside its 27 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • DNA India
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by DNA India, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDNA IndiaMedian of its peers
Monday 29 June112129
Tuesday 30 June101139
Wednesday 1 July100123
Thursday 2 July113115
Friday 3 July100122
Saturday 4 July10097
Sunday 5 July72100
Monday 6 July83111
Tuesday 7 July102121
Wednesday 8 July131120
Thursday 9 July113120
Friday 10 July100121
Saturday 11 July122110
Sunday 12 July11388
Monday 13 July70124
Tuesday 14 July82114
Wednesday 15 July126115
Thursday 16 July151120
Friday 17 July116120
Saturday 18 July123114
Sunday 19 July13484
Monday 20 July114124
Tuesday 21 July98116
Wednesday 22 July104119
Thursday 23 July168127
Friday 24 July130125
Saturday 25 July143120
Sunday 26 July13799
Monday 27 July147119
Tuesday 28 July111127
Wednesday 29 July150118
Thursday 30 July162122
Friday 31 July128127
Saturday 1 August115100
Sunday 2 August140101
Monday 3 August165109
Tuesday 4 August108113
Wednesday 5 August109126
Thursday 6 August165124
Friday 7 August133116
Saturday 8 August131111
Sunday 9 August127101
Monday 10 August170121
Tuesday 11 August115135
Wednesday 12 August135141
Thursday 13 August161137
Friday 14 August143125
Saturday 15 August170109
Sunday 16 August11493
Monday 17 August130133
Tuesday 18 August149139
Wednesday 19 August176151
Thursday 20 August159141
Friday 21 August147122
Saturday 22 August123115
Sunday 23 August108101
Monday 24 August166119
Tuesday 25 August180141
Wednesday 26 August124128
Thursday 27 August135113
Friday 28 August120114
Saturday 29 August152113
Sunday 30 August11399
Monday 31 August107137
Tuesday 1 September133144
Wednesday 2 September147127
Thursday 3 September152118
Friday 4 September119117
Saturday 5 September103114
Sunday 6 September94105
Monday 7 September98136
Tuesday 8 September134117
Wednesday 9 September157133
Thursday 10 September95117
Friday 11 September142133
Saturday 12 September120116
Sunday 13 September118106
Monday 14 September151112
Tuesday 15 September133117
Wednesday 16 September109134
Thursday 17 September104121
Friday 18 September132129
Saturday 19 September90106
Sunday 20 September115100

Share of posts by local hour

Show the figures as a table
Share of posts by DNA India in each local hour, beside the median of its peers.
Local hourDNA IndiaMedian of its peers
00:002.5%0.6%
01:003.7%0.2%
02:003.3%0.1%
03:002.5%0.1%
04:002.1%0.2%
05:001.9%0.5%
06:001.9%1.8%
07:001.4%2.9%
08:003.8%4.4%
09:005%5.1%
10:004.7%6.5%
11:004.9%7%
12:004.9%7%
13:005.1%7%
14:004.9%6.7%
15:005.5%7.9%
16:006.3%7.3%
17:005.6%6.8%
18:005.3%6%
19:005.5%5.5%
20:005.3%5.3%
21:004.5%4.5%
22:004.1%3.8%
23:005.3%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by DNA India on each local weekday, beside the median of its peers.
WeekdayDNA IndiaMedian of its peers
Monday123123
Tuesday123140
Wednesday131143
Thursday135141
Friday132130
Saturday125115
Sunday11598.1

What it posted

Show the figures as a table
Share of each format among posts by DNA India, and the median across its peers.
FormatDNA IndiaIts peers, median
Photo79%40%
Video or reel4%16%
Album3%1%
Link13%44%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • DNA India, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, DNA India posted 93% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

DNA India's peers are 27 news publishers in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 27 peers, A to Z.

The peers

Its 27 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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