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The posting benchmark

The Financial Express on Facebook, beside its peers

How The Financial Express's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in India with 500k to 5m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

The Financial Express: 98.3 a day

Median in India: 93.1 a day

That is 5.2 more a day than the median in India.

Place the dots by

Posts a day12th/26Photos and video15th/26Evening posts4th/26Weekend day20th/26
Engagement per post23rd/26Engagement a day23rd/26Per 1,000 followers20th/26Comments per post21st/26Comments a day20th/26

The Financial Express, India

12thof 26

Rank among its peers, highest first, posts a day

The Financial Express posted 98.3 times a day to Facebook. The median of its 25 peers: 68.1.

Its first gap: a weekend day

43 more posts a weekend would reach its peers' median. What it would take

Peers: 25 news publishers in India with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

The Financial Express's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Financial Express beside 25 peers

The Financial Express and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day98.312th of 2668.1
Photos and video62%15th of 2677%
Evening posts36%4th of 2626%
Weekend day65%20th of 2684%
Engagement per post723rd of 2628
Engagement a day2,80923rd of 2618,243
Engagement per 1,000 followers0.003420th of 260.012
Comments per post3.421st of 2621
Comments a day33120th of 261,477

What it would take

What would reaching the median of its peers take?

The Financial Express's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

43more posts a weekend

18 on Saturday and 25 on Sunday, to bring each to the median of its peers

On a weekend day, The Financial Express posts 65% of a weekday's posts. The median of its peers: 84%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • The Financial Express
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
The Financial ExpressA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday1090
Tuesday1090
Wednesday1110
Thursday1060
Friday1110
Saturday74.591.518
Sunday67.591.525

The other measures, in posts

  • Photos and video

    62% of its posts; the median of its peers 77%

    99 more of its 688 posts a week as photos or video: 429 now, 528 at the median
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Financial Express's Facebook posts drew 331 comments a day, 78% less than the median of 25 news publishers in India with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Financial Express's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Financial Express posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Financial Express
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Financial Express, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Financial ExpressMedian of its peers
Monday 29 June12969
Tuesday 30 June11569
Wednesday 1 July12383
Thursday 2 July11568
Friday 3 July12777
Saturday 4 July8852
Sunday 5 July7851
Monday 6 July11158
Tuesday 7 July12765
Wednesday 8 July11764
Thursday 9 July10670
Friday 10 July11269
Saturday 11 July7860
Sunday 12 July6554
Monday 13 July12470
Tuesday 14 July13076
Wednesday 15 July13666
Thursday 16 July12065
Friday 17 July13176
Saturday 18 July8662
Sunday 19 July9243
Monday 20 July12481
Tuesday 21 July11683
Wednesday 22 July13881
Thursday 23 July11885
Friday 24 July13179
Saturday 25 July7051
Sunday 26 July9548
Monday 27 July11973
Tuesday 28 July12765
Wednesday 29 July12889
Thursday 30 July10863
Friday 31 July12771
Saturday 1 August9567
Sunday 2 August7756
Monday 3 August10265
Tuesday 4 August9673
Wednesday 5 August12678
Thursday 6 August12167
Friday 7 August10464
Saturday 8 August5360
Sunday 9 August6970
Monday 10 August9473
Tuesday 11 August10369
Wednesday 12 August10171
Thursday 13 August10270
Friday 14 August9472
Saturday 15 August6755
Sunday 16 August6257
Monday 17 August10267
Tuesday 18 August9567
Wednesday 19 August10677
Thursday 20 August9076
Friday 21 August9970
Saturday 22 August6264
Sunday 23 August6352
Monday 24 August8776
Tuesday 25 August9389
Wednesday 26 August9667
Thursday 27 August10275
Friday 28 August10473
Saturday 29 August6255
Sunday 30 August6057
Monday 31 August10467
Tuesday 1 September11287
Wednesday 2 September11472
Thursday 3 September5281
Friday 4 September11368
Saturday 5 September6572
Sunday 6 September5974
Monday 7 September8478
Tuesday 8 September9579
Wednesday 9 September11788
Thursday 10 September10871
Friday 11 September9270
Saturday 12 September6583
Sunday 13 September6480
Monday 14 September9055
Tuesday 15 September8691
Wednesday 16 September101101
Thursday 17 September11584
Friday 18 September9484
Saturday 19 September6163
Sunday 20 September6574

Share of posts by local hour

Show the figures as a table
Share of posts by The Financial Express in each local hour, beside the median of its peers.
Local hourThe Financial ExpressMedian of its peers
00:003.6%0.4%
01:003.1%0.1%
02:002.4%0.1%
03:001.4%0.1%
04:000.8%0%
05:002.4%0.1%
06:004%1.7%
07:003.7%2.5%
08:002.7%4.1%
09:003.2%5.6%
10:004.4%7.5%
11:004.4%7.3%
12:004.3%8%
13:004.4%7.4%
14:005.2%6.8%
15:004.5%8.2%
16:004.3%7.5%
17:004.8%6.6%
18:005.5%6.1%
19:005.8%5.3%
20:006.1%5%
21:005.8%4.7%
22:005.8%3.6%
23:007.4%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by The Financial Express on each local weekday, beside the median of its peers.
WeekdayThe Financial ExpressMedian of its peers
Monday10971.2
Tuesday10974.9
Wednesday11182.7
Thursday10673.3
Friday11174.2
Saturday74.554.4
Sunday67.555.7

What it posted

Show the figures as a table
Share of each format among posts by The Financial Express, and the median across its peers.
FormatThe Financial ExpressIts peers, median
Photo62%57%
Video or reel0%20%
Album0%1%
Link38%22%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Financial Express, 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, The Financial Express posted 65% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Financial Express's peers are 25 news publishers in India with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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