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The posting benchmark

News24 on Facebook, beside its peers

How News24's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers and digital-native newsrooms in Africa with 2m to 20m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within South Africa

News24: 3.5 a day

Median in South Africa: 18.3 a day

That is 14.8 fewer a day than the median in South Africa.

Place the dots by

Posts a day12th/12Photos and video11th/12Evening posts12th/12Weekend day12th/12
Engagement per post12th/12Engagement a day12th/12Per 1,000 followers12th/12Comments per post12th/12Comments a day12th/12

News24, South Africa

12thof 12

Rank among its peers, highest first, posts a day

News24 posted 3.5 times a day to Facebook, 97% less than the median of 11 news publishers and digital-native newsrooms in Africa with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

114 more posts a day would reach its peers' median. What it would take

See all nine measures

News24's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

News24 beside 11 peers

News24 and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.512th of 12117
Photos and video29%11th of 1246%
Evening posts9%12th of 1221.2%
Weekend day8%12th of 1256%
Engagement per post512th of 1235
Engagement a day6212th of 1233,875
Engagement per 1,000 followers0.0006612th of 120.011
Comments per post1.512th of 1250
Comments a day512th of 124,310

What it would take

What would reaching the median of its peers take?

114more posts a day

795 a week, to reach the median of its peers: 117 a day, against 3.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    29% of its posts; the median of its peers 46%

    4 more of its 24 posts a week as photos or video: 7 now, 11 at the median

  • Evening posts

    18:00 to midnight: 9.3% of its posts; the median of its peers 21.2%

    4 more of its 24 posts a week between 18:00 and midnight: 2 now, 6 at the median

  • Weekend day

    A weekend day: 8% of a weekday's posts; the median of its peers 56%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

News24's Facebook posts drew 5 comments a day, 99% less than the median of 11 news publishers and digital-native newsrooms in Africa with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside News24's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How News24 posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • News24
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by News24, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNews24Median of its peers
Monday 29 June699
Tuesday 30 June4110
Wednesday 1 July6132
Thursday 2 July3136
Friday 3 July2109
Saturday 4 July044
Sunday 5 July068
Monday 6 July593
Tuesday 7 July3120
Wednesday 8 July5140
Thursday 9 July3128
Friday 10 July3129
Saturday 11 July054
Sunday 12 July155
Monday 13 July995
Tuesday 14 July396
Wednesday 15 July2134
Thursday 16 July6163
Friday 17 July3122
Saturday 18 July071
Sunday 19 July072
Monday 20 July388
Tuesday 21 July6132
Wednesday 22 July3161
Thursday 23 July9159
Friday 24 July5142
Saturday 25 July046
Sunday 26 July088
Monday 27 July4107
Tuesday 28 July2114
Wednesday 29 July7128
Thursday 30 July8122
Friday 31 July3122
Saturday 1 August148
Sunday 2 August072
Monday 3 August995
Tuesday 4 August4101
Wednesday 5 August3136
Thursday 6 August4125
Friday 7 August6135
Saturday 8 August060
Sunday 9 August065
Monday 10 August286
Tuesday 11 August4129
Wednesday 12 August4135
Thursday 13 August2108
Friday 14 August6135
Saturday 15 August152
Sunday 16 August162
Monday 17 August6145
Tuesday 18 August5131
Wednesday 19 August4110
Thursday 20 August5121
Friday 21 August8112
Saturday 22 August158
Sunday 23 August172
Monday 24 August8136
Tuesday 25 August2125
Wednesday 26 August9103
Thursday 27 August4101
Friday 28 August5126
Saturday 29 August055
Sunday 30 August067
Monday 31 August3122
Tuesday 1 September398
Wednesday 2 September6109
Thursday 3 September7108
Friday 4 September4141
Saturday 5 September048
Sunday 6 September172
Monday 7 September6122
Tuesday 8 September4128
Wednesday 9 September2119
Thursday 10 September4111
Friday 11 September9136
Saturday 12 September056
Sunday 13 September066
Monday 14 September4113
Tuesday 15 September3108
Wednesday 16 September4107
Thursday 17 September5113
Friday 18 September6118
Saturday 19 September254
Sunday 20 September061

Share of posts by local hour

Show the figures as a table
Share of posts by News24 in each local hour, beside the median of its peers.
Local hourNews24Median of its peers
00:000%0.5%
01:000%0.5%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000%0.4%
06:000.7%1.6%
07:001.7%4.4%
08:006.2%5.1%
09:0010.6%6.9%
10:0010.6%7.2%
11:009.3%7.4%
12:008.6%8.3%
13:009.6%7.8%
14:007.5%7.9%
15:007.9%8.1%
16:008.2%7.3%
17:009.9%6.5%
18:005.1%5.4%
19:003.1%4.3%
20:001%4%
21:000%2.9%
22:000%2.1%
23:000%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by News24 on each local weekday, beside the median of its peers.
WeekdayNews24Median of its peers
Monday5.42113
Tuesday3.58117
Wednesday4.58124
Thursday5126
Friday5138
Saturday0.41749.9
Sunday0.33382.8

What it posted

Show the figures as a table
Share of each format among posts by News24, and the median across its peers.
FormatNews24Its peers, median
Photo19%48%
Video or reel7%8%
Album4%2%
Link71%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • News24, 18:00 to midnight: 9%
  • Median of its peers, 18:00 to midnight: 21.2%
  • On a weekend day, News24 posted 8% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

News24's peers are 11 news publishers and digital-native newsrooms in Africa with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us