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The posting benchmark

Pulse Nigeria on Facebook, beside its peers

How Pulse Nigeria's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 107 peers: news publishers, digital-native newsrooms and news agencies worldwide with 2m to 20m followers.

Country
Nigeria
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Nigeria

Pulse Nigeria: 16.2 a day

Median in Nigeria: 39.9 a day

That is 23.7 fewer a day than the median in Nigeria.

Place the dots by

Posts a day104th/108Photos and video8th/108Evening posts10th/85Weekend day4th/85
Engagement per post1st/108Engagement a day32nd/108Per 1,000 followers1st/108Comments per post11th/108Comments a day64th/108

Pulse Nigeria, Nigeria

104thof 108

Rank among its peers, highest first, posts a day

Pulse Nigeria posted 16.2 times a day to Facebook, 84% less than the median of 107 news publishers, digital-native newsrooms and news agencies worldwide with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

82.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Pulse Nigeria's 107 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Pulse Nigeria beside 107 peers

Pulse Nigeria and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.2104th of 10898.3
Photos and videoover 99%8th of 10849%
Evening posts36%10th of 8529%
Weekend day106%4th of 8578%
Engagement per post2,6141st of 10872
Engagement a day96,89532nd of 10862,522
Engagement per 1,000 followers0.401st of 1080.012
Comments per post32411th of 10883
Comments a day5,24064th of 1087,365

What it would take

What would reaching the median of its peers take?

82.1more posts a day

575 a week, to reach the median of its peers: 98.3 a day, against 16.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Pulse Nigeria's posts drew 5,240 comments a day. The median of its peers: 7,365.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pulse Nigeria's.

Type its name, then choose it.

Or one of its peers

Day by day

How Pulse Nigeria posted, beside its peers

Its own posts beside its 107 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Pulse Nigeria
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Pulse Nigeria, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPulse NigeriaMedian of its peers
Monday 29 June2099
Tuesday 30 June19101
Wednesday 1 July14104
Thursday 2 July11104
Friday 3 July799
Saturday 4 July683
Sunday 5 July1078
Monday 6 July12104
Tuesday 7 July14104
Wednesday 8 July17101
Thursday 9 July1496
Friday 10 July1693
Saturday 11 July980
Sunday 12 July1377
Monday 13 July15100
Tuesday 14 July13101
Wednesday 15 July19109
Thursday 16 July16100
Friday 17 July15102
Saturday 18 July1581
Sunday 19 July1380
Monday 20 July12103
Tuesday 21 July12100
Wednesday 22 July11108
Thursday 23 July8107
Friday 24 July899
Saturday 25 July1484
Sunday 26 July3679
Monday 27 July17100
Tuesday 28 July18106
Wednesday 29 July13109
Thursday 30 July16108
Friday 31 July1795
Saturday 1 August2681
Sunday 2 August1475
Monday 3 August1796
Tuesday 4 August11101
Wednesday 5 August17109
Thursday 6 August17104
Friday 7 August16100
Saturday 8 August2175
Sunday 9 August1877
Monday 10 August18102
Tuesday 11 August18103
Wednesday 12 August16105
Thursday 13 August17103
Friday 14 August1594
Saturday 15 August1978
Sunday 16 August2171
Monday 17 August2097
Tuesday 18 August18100
Wednesday 19 August16102
Thursday 20 August1799
Friday 21 August1598
Saturday 22 August1274
Sunday 23 August1673
Monday 24 August1895
Tuesday 25 August20105
Wednesday 26 August21102
Thursday 27 August23101
Friday 28 August895
Saturday 29 August2672
Sunday 30 August1074
Monday 31 August21104
Tuesday 1 September18108
Wednesday 2 September21107
Thursday 3 September15105
Friday 4 September18109
Saturday 5 September1876
Sunday 6 September1678
Monday 7 September1799
Tuesday 8 September15107
Wednesday 9 September20110
Thursday 10 September17103
Friday 11 September14108
Saturday 12 September1577
Sunday 13 September2184
Monday 14 September20111
Tuesday 15 September14103
Wednesday 16 September17110
Thursday 17 September17104
Friday 18 September1598
Saturday 19 September1779
Sunday 20 September2180

Share of posts by local hour

Show the figures as a table
Share of posts by Pulse Nigeria in each local hour, beside the median of its peers.
Local hourPulse NigeriaMedian of its peers
00:000.2%1.4%
01:000%0.9%
02:000%0.4%
03:000%0.4%
04:000%0.4%
05:000%1%
06:001.1%2%
07:004.9%3.7%
08:004.9%4.7%
09:006%5.4%
10:006.8%5.9%
11:005.5%6.3%
12:005.5%6.5%
13:005.7%6.2%
14:005.8%6%
15:006%6.3%
16:006.2%6.4%
17:005.8%6.5%
18:006.2%6.1%
19:007.8%5.9%
20:008.4%5.5%
21:007.6%4.9%
22:004.3%4.1%
23:001.3%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Pulse Nigeria on each local weekday, beside the median of its peers.
WeekdayPulse NigeriaMedian of its peers
Monday17.4113
Tuesday15.8113
Wednesday16.8116
Thursday15.6107
Friday13.8110
Saturday16.589.3
Sunday17.386.8

What it posted

Show the figures as a table
Share of each format among posts by Pulse Nigeria, and the median across its peers.
FormatPulse NigeriaIts peers, median
Photo17%40%
Video or reel45%12%
Album38%1%
Link0%47%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Pulse Nigeria, 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Pulse Nigeria posted 106% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Pulse Nigeria's peers are 107 news publishers, digital-native newsrooms and news agencies worldwide with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 107 peers, A to Z.

The peers

Its 107 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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