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The posting benchmark

Legit.ng on Facebook, beside its peers

How Legit.ng's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 84 peers: news publishers, digital-native newsrooms and news agencies worldwide with 3m to 30m followers.

Country
Nigeria
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Nigeria

Legit.ng: 205 a day

Median in Nigeria: 39.9 a day

That is 165 more a day than the median in Nigeria.

Place the dots by

Posts a day16th/85Photos and video33rd/85Evening posts58th/67Weekend day59th/67
Engagement per post36th/85Engagement a day23rd/85Per 1,000 followers38th/85Comments per post50th/85Comments a day33rd/85

Legit.ng, Nigeria

16thof 85

Rank among its peers, highest first, posts a day

Legit.ng posted 205 times a day to Facebook, 92% more than the median of 84 news publishers, digital-native newsrooms and news agencies worldwide with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

92 more posts a weekend would reach its peers' median. What it would take

See all nine measures

Legit.ng's 84 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Legit.ng beside 84 peers

Legit.ng and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20516th of 85107
Photos and video70%33rd of 8555%
Evening posts21.3%58th of 6729%
Weekend day60%59th of 6780%
Engagement per post10036th of 8575
Engagement a day122,92023rd of 8571,705
Engagement per 1,000 followers0.01338th of 850.011
Comments per post6450th of 8585
Comments a day13,15933rd of 857,944

What it would take

What would reaching the median of its peers take?

Legit.ng's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

92more posts a weekend

52 on Saturday and 40 on Sunday, to bring each to the median of its peers

On a weekend day, Legit.ng posts 60% of a weekday's posts. The median of its peers: 80%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Legit.ng
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Legit.ngA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday2350
Tuesday2290
Wednesday2390
Thursday2330
Friday2250
Saturday133184.652
Sunday145184.640

The other measures, in posts

  • Evening posts

    18:00 to midnight: 21.3% of its posts; the median of its peers 28.9%

    109 more of its 1,435 posts a week between 18:00 and midnight: 306 now, 415 at the median
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Legit.ng's posts drew 13,159 comments a day, 1.7 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Legit.ng's.

Type its name, then choose it.

Or one of its peers

Day by day

How Legit.ng posted, beside its peers

Its own posts beside its 84 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Legit.ng
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Legit.ng, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLegit.ngMedian of its peers
Monday 29 June201102
Tuesday 30 June206106
Wednesday 1 July196111
Thursday 2 July183106
Friday 3 July202105
Saturday 4 July10888
Sunday 5 July15287.5
Monday 6 July169113
Tuesday 7 July217112
Wednesday 8 July230109
Thursday 9 July241105
Friday 10 July19596
Saturday 11 July12086
Sunday 12 July12178
Monday 13 July232107
Tuesday 14 July226109
Wednesday 15 July238116
Thursday 16 July226105
Friday 17 July226108
Saturday 18 July11687
Sunday 19 July14883.5
Monday 20 July240108
Tuesday 21 July247109
Wednesday 22 July246112
Thursday 23 July249112
Friday 24 July224105
Saturday 25 July13389.5
Sunday 26 July13181
Monday 27 July247111
Tuesday 28 July210111
Wednesday 29 July237112
Thursday 30 July240118
Friday 31 July226101
Saturday 1 August12084
Sunday 2 August15078
Monday 3 August246106
Tuesday 4 August239112
Wednesday 5 August285117
Thursday 6 August252108
Friday 7 August236110
Saturday 8 August12684.5
Sunday 9 August13081.5
Monday 10 August244108
Tuesday 11 August260115
Wednesday 12 August265117
Thursday 13 August226111
Friday 14 August264106
Saturday 15 August16485.5
Sunday 16 August15179
Monday 17 August230109
Tuesday 18 August248113
Wednesday 19 August237113
Thursday 20 August237106
Friday 21 August221109
Saturday 22 August13482
Sunday 23 August14379.5
Monday 24 August248109
Tuesday 25 August172113
Wednesday 26 August224107
Thursday 27 August223112
Friday 28 August216106
Saturday 29 August12486.5
Sunday 30 August14279
Monday 31 August256108
Tuesday 1 September236113
Wednesday 2 September225115
Thursday 3 September228115
Friday 4 September237114
Saturday 5 September148101
Sunday 6 September15984.5
Monday 7 September233110
Tuesday 8 September241113
Wednesday 9 September233117
Thursday 10 September232113
Friday 11 September219110
Saturday 12 September13595.5
Sunday 13 September17893.5
Monday 14 September269114
Tuesday 15 September256112
Wednesday 16 September251114
Thursday 17 September249109
Friday 18 September229109
Saturday 19 September15788
Sunday 20 September14588.5

Share of posts by local hour

Show the figures as a table
Share of posts by Legit.ng in each local hour, beside the median of its peers.
Local hourLegit.ngMedian of its peers
00:001%1.5%
01:000.6%1%
02:000.3%0.5%
03:000.2%0.5%
04:000.3%0.5%
05:000.8%1%
06:001.9%1.9%
07:003.4%3.4%
08:004.9%4.7%
09:007.9%5.4%
10:007.5%5.8%
11:007%6.2%
12:006.4%6.3%
13:006.3%6.1%
14:006.9%6%
15:007.7%6.3%
16:008%6.3%
17:007.6%6.4%
18:005.5%6.1%
19:004.4%6%
20:003.8%5.6%
21:003.4%5%
22:002.6%4.3%
23:001.6%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Legit.ng on each local weekday, beside the median of its peers.
WeekdayLegit.ngMedian of its peers
Monday235119
Tuesday229118
Wednesday239119
Thursday233118
Friday225113
Saturday133107
Sunday14593.3

What it posted

Show the figures as a table
Share of each format among posts by Legit.ng, and the median across its peers.
FormatLegit.ngIts peers, median
Photo70%41%
Video or reel0%13%
Album0%1%
Link1%45%
Text only29%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Legit.ng, 18:00 to midnight: 21.3%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Legit.ng posted 60% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Legit.ng's peers are 84 news publishers, digital-native newsrooms and news agencies worldwide with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 84 peers, A to Z.

The peers

Its 84 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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