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The posting benchmark

Pulse Ghana on Facebook, beside its peers

How Pulse Ghana's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers and digital-native newsrooms in Africa with 1m to 10m followers.

Country
Ghana
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Ghana

Pulse Ghana: 27.9 a day

No median is printed for Ghana.

Place the dots by

Posts a day11th/14Photos and video4th/14Evening posts11th/14Weekend day9th/14
Engagement per post10th/14Engagement a day12th/14Per 1,000 followers13th/14Comments per post11th/14Comments a day13th/14

Pulse Ghana, Ghana

11thof 14

Rank among its peers, highest first, posts a day

Pulse Ghana posted 27.9 times a day to Facebook, 67% less than the median of 13 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

57.8 more posts a day would reach its peers' median. What it would take

See all nine measures

Pulse Ghana's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Pulse Ghana beside 13 peers

Pulse Ghana and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day27.911th of 1485.7
Photos and video72.4%4th of 1442%
Evening posts15%11th of 1421.2%
Weekend day47%9th of 1456%
Engagement per post2910th of 1449
Engagement a day7,02712th of 1427,880
Engagement per 1,000 followers0.007213th of 140.013
Comments per post2611th of 1450
Comments a day71613th of 144,310

What it would take

What would reaching the median of its peers take?

57.8more posts a day

405 a week, to reach the median of its peers: 85.7 a day, against 27.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 14.7% of its posts; the median of its peers 21.2%

    13 more of its 195 posts a week between 18:00 and midnight: 29 now, 42 at the median

  • Weekend day

    A weekend day: 47.4% of a weekday's posts; the median of its peers 55.8%

    7 more posts a weekend: 3 on Saturday and 4 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Pulse Ghana's Facebook posts drew 716 comments a day, 83% less than the median of 13 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pulse Ghana's.

Type its name, then choose it.

Or one of its peers

Day by day

How Pulse Ghana posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Pulse Ghana
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Pulse Ghana, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPulse GhanaMedian of its peers
Monday 29 June3597
Tuesday 30 June29110
Wednesday 1 July18104
Thursday 2 July1986
Friday 3 July1484
Saturday 4 July1944
Sunday 5 July943
Monday 6 July2589
Tuesday 7 July2490
Wednesday 8 July17100
Thursday 9 July1799
Friday 10 July2689
Saturday 11 July850
Sunday 12 July1054
Monday 13 July3395
Tuesday 14 July2782
Wednesday 15 July3194
Thursday 16 July1996
Friday 17 July1489
Saturday 18 July1649
Sunday 19 July1968
Monday 20 July3988
Tuesday 21 July4298
Wednesday 22 July3788
Thursday 23 July33117
Friday 24 July2985
Saturday 25 July1446
Sunday 26 July1156
Monday 27 July36100
Tuesday 28 July41112
Wednesday 29 July29118
Thursday 30 July3593
Friday 31 July4486
Saturday 1 August2036
Sunday 2 August2670
Monday 3 August3887
Tuesday 4 August4199
Wednesday 5 August30109
Thursday 6 August28115
Friday 7 August4182
Saturday 8 August2047
Sunday 9 August2153
Monday 10 August3362
Tuesday 11 August40101
Wednesday 12 August16123
Thursday 13 August37108
Friday 14 August3596
Saturday 15 August2246
Sunday 16 August1659
Monday 17 August42105
Tuesday 18 August52109
Wednesday 19 August32110
Thursday 20 August42109
Friday 21 August3592
Saturday 22 August1351
Sunday 23 August2363
Monday 24 August4690
Tuesday 25 August4189
Wednesday 26 August3693
Thursday 27 August3596
Friday 28 August3294
Saturday 29 August2142
Sunday 30 August1057
Monday 31 August35100
Tuesday 1 September4098
Wednesday 2 September34109
Thursday 3 September3096
Friday 4 September3058
Saturday 5 September1543
Sunday 6 September965
Monday 7 September4690
Tuesday 8 September39100
Wednesday 9 September35111
Thursday 10 September3088
Friday 11 September2883
Saturday 12 September1050
Sunday 13 September961
Monday 14 September40102
Tuesday 15 September40108
Wednesday 16 September2299
Thursday 17 September3698
Friday 18 September43118
Saturday 19 September1250
Sunday 20 September2161

Share of posts by local hour

Show the figures as a table
Share of posts by Pulse Ghana in each local hour, beside the median of its peers.
Local hourPulse GhanaMedian of its peers
00:000.5%0.3%
01:000.6%0.1%
02:000.1%0.1%
03:000.3%0.1%
04:000.1%0.1%
05:000%0.4%
06:000.2%2.8%
07:004.2%3.8%
08:007.2%4.8%
09:008.4%6.6%
10:008.3%7.4%
11:008.3%8%
12:008.7%8.3%
13:007.6%7.7%
14:007.8%7.8%
15:007.9%8.1%
16:007.9%7.3%
17:007.3%6.5%
18:005.8%5.3%
19:003.1%4.3%
20:002.3%4%
21:001.5%2.9%
22:001%2.2%
23:000.9%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Pulse Ghana on each local weekday, beside the median of its peers.
WeekdayPulse GhanaMedian of its peers
Monday37.388.7
Tuesday38103
Wednesday28.1102
Thursday30.197.6
Friday30.984.6
Saturday15.847
Sunday15.358.8

What it posted

Show the figures as a table
Share of each format among posts by Pulse Ghana, and the median across its peers.
FormatPulse GhanaIts peers, median
Photo36.5%40%
Video or reel18%8%
Album18%2%
Link28%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Pulse Ghana, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 21.2%
  • On a weekend day, Pulse Ghana posted 47% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Pulse Ghana's peers are 13 news publishers and digital-native newsrooms in Africa with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us