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The posting benchmark

Daily Nation on Facebook, beside its peers

How Daily Nation's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers and digital-native newsrooms in Africa with 1m to 10m followers.

Country
Kenya
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Kenya

Daily Nation: 117 a day

Median in Kenya: 35.1 a day

That is 81.9 more a day than the median in Kenya.

Place the dots by

Posts a day6th/16Photos and video12th/16Evening posts7th/16Weekend day3rd/16
Engagement per post9th/16Engagement a day9th/16Per 1,000 followers11th/16Comments per post9th/16Comments a day9th/16

Daily Nation, Kenya

6thof 16

Rank among its peers, highest first, posts a day

Daily Nation posted 117 times a day to Facebook. The median of its 15 peers: 56.3.

Peers: 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

Daily Nation's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Daily Nation beside 15 peers

Daily Nation and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1176th of 1656.3
Photos and video31%12th of 1646%
Evening posts21.2%7th of 1617%
Weekend day83%3rd of 1656%
Engagement per post359th of 1649
Engagement a day25,0499th of 1627,880
Engagement per 1,000 followers0.008411th of 160.013
Comments per post359th of 1650
Comments a day4,0799th of 164,310

What it would take

At or above the median of its peers on posts a day

Daily Nation posts at or above the median of its peers: 117 a day, against their 56.3.

In posts, measure by measure

  • Photos and video

    31% of its posts; the median of its peers 46%

    117 more of its 819 posts a week as photos or video: 256 now, 373 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Daily Nation's posts drew 4,079 comments a day. The median of its peers: 4,310.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Daily Nation's.

Type its name, then choose it.

Or one of its peers

Day by day

How Daily Nation posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Daily Nation
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Daily Nation, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDaily NationMedian of its peers
Monday 29 June10462
Tuesday 30 June11091
Wednesday 1 July13265
Thursday 2 July14664
Friday 3 July14837
Saturday 4 July11435
Sunday 5 July11423
Monday 6 July9355
Tuesday 7 July12057
Wednesday 8 July14057
Thursday 9 July13159
Friday 10 July12959
Saturday 11 July12928
Sunday 12 July10823
Monday 13 July9558
Tuesday 14 July9647
Wednesday 15 July13474
Thursday 16 July16355
Friday 17 July12247
Saturday 18 July11440
Sunday 19 July7229
Monday 20 July8763
Tuesday 21 July13261
Wednesday 22 July16157
Thursday 23 July15965
Friday 24 July14264
Saturday 25 July12328
Sunday 26 July9434
Monday 27 July10764
Tuesday 28 July11473
Wednesday 29 July12878
Thursday 30 July13781
Friday 31 July14258
Saturday 1 August11331
Sunday 2 August7226
Monday 3 August9564
Tuesday 4 August10185
Wednesday 5 August13672
Thursday 6 August12582
Friday 7 August13569
Saturday 8 August11931
Sunday 9 August9423
Monday 10 August15250
Tuesday 11 August12973
Wednesday 12 August13575
Thursday 13 August10867
Friday 14 August14359
Saturday 15 August12130
Sunday 16 August9139
Monday 17 August15770
Tuesday 18 August13177
Wednesday 19 August10574
Thursday 20 August12181
Friday 21 August15552
Saturday 22 August13227
Sunday 23 August9339
Monday 24 August13667
Tuesday 25 August13284
Wednesday 26 August10368
Thursday 27 August10187
Friday 28 August15762
Saturday 29 August11632
Sunday 30 August7429
Monday 31 August12277
Tuesday 1 September9881
Wednesday 2 September10981
Thursday 3 September10875
Friday 4 September14150
Saturday 5 September10422
Sunday 6 September6532
Monday 7 September12261
Tuesday 8 September12877
Wednesday 9 September11979
Thursday 10 September11173
Friday 11 September13648
Saturday 12 September11530
Sunday 13 September6640
Monday 14 September10269
Tuesday 15 September9985
Wednesday 16 September9976
Thursday 17 September9891
Friday 18 September11865
Saturday 19 September12220
Sunday 20 September6132

Share of posts by local hour

Show the figures as a table
Share of posts by Daily Nation in each local hour, beside the median of its peers.
Local hourDaily NationMedian of its peers
00:001.5%0.3%
01:001.5%0.1%
02:001.6%0.1%
03:001.5%0.1%
04:001.7%0.1%
05:002.2%0.4%
06:0010%2%
07:006.6%3.8%
08:006.8%4.8%
09:004.9%6.9%
10:004.6%7.7%
11:005.3%8%
12:005.8%8.3%
13:006.4%8%
14:004.6%7.9%
15:004.4%8.1%
16:004.6%7.5%
17:004.8%6.5%
18:004.2%5.4%
19:004.1%4.3%
20:003.9%3.9%
21:003.4%2.7%
22:002.9%2.1%
23:002.7%1%

Posts a day by weekday

Show the figures as a table
Posts a day by Daily Nation on each local weekday, beside the median of its peers.
WeekdayDaily NationMedian of its peers
Monday11367.2
Tuesday11776.2
Wednesday12470.3
Thursday12672.9
Friday13853.2
Saturday12125.3
Sunday83.427.4

What it posted

Show the figures as a table
Share of each format among posts by Daily Nation, and the median across its peers.
FormatDaily NationIts peers, median
Photo24%38%
Video or reel7%13%
Album1%6%
Link68%44%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Daily Nation, 18:00 to midnight: 21.2%
  • Median of its peers, 18:00 to midnight: 17%
  • On a weekend day, Daily Nation posted 83% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Daily Nation's peers are 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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