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The posting benchmark

Briefly News on Facebook, beside its peers

How Briefly News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers and digital-native newsrooms in Africa with 1m to 10m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within South Africa

Briefly News: 121 a day

Median in South Africa: 18.3 a day

That is 103 more a day than the median in South Africa.

Place the dots by

Posts a day5th/16Photos and video4th/16Evening posts2nd/16Weekend day14th/16
Engagement per post4th/16Engagement a day5th/16Per 1,000 followers4th/16Comments per post4th/16Comments a day4th/16

Briefly News, South Africa

5thof 16

Rank among its peers, highest first, posts a day

Briefly News posted 121 times a day to Facebook, 2.2 times the median of 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

61 more posts a weekend would reach its peers' median. What it would take

See all nine measures

Briefly News's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Briefly News beside 15 peers

Briefly News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1215th of 1656.3
Photos and video94%4th of 1645%
Evening posts25%2nd of 1617%
Weekend day36%14th of 1656%
Engagement per post1294th of 1635
Engagement a day70,8565th of 1625,049
Engagement per 1,000 followers0.0324th of 160.011
Comments per post1074th of 1635
Comments a day12,9494th of 164,079

What it would take

What would reaching the median of its peers take?

Briefly News's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

61more posts a weekend

36 on Saturday and 25 on Sunday, to bring each to the median of its peers

On a weekend day, Briefly News posts 36% of a weekday's posts. The median of its peers: 56%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Briefly News
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Briefly NewsA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday1420
Tuesday1500
Wednesday1610
Thursday1490
Friday1400
Saturday4783.036
Sunday58.883.025

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Briefly News's Facebook posts drew 12,949 comments a day, 3.2 times the median of 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Briefly News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Briefly News posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Briefly News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Briefly News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBriefly NewsMedian of its peers
Monday 29 June9762
Tuesday 30 June11091
Wednesday 1 July15365
Thursday 2 July13664
Friday 3 July10937
Saturday 4 July4435
Sunday 5 July4323
Monday 6 July14355
Tuesday 7 July14457
Wednesday 8 July14457
Thursday 9 July12859
Friday 10 July14759
Saturday 11 July5428
Sunday 12 July5423
Monday 13 July15458
Tuesday 14 July17947
Wednesday 15 July17774
Thursday 16 July16455
Friday 17 July15347
Saturday 18 July2844
Sunday 19 July6829
Monday 20 July13863
Tuesday 21 July14661
Wednesday 22 July16257
Thursday 23 July16665
Friday 24 July16164
Saturday 25 July3528
Sunday 26 July5634
Monday 27 July14164
Tuesday 28 July15073
Wednesday 29 July15878
Thursday 30 July12281
Friday 31 July12258
Saturday 1 August3631
Sunday 2 August7026
Monday 3 August15864
Tuesday 4 August16385
Wednesday 5 August16672
Thursday 6 August17282
Friday 7 August18169
Saturday 8 August4731
Sunday 9 August5323
Monday 10 August8650
Tuesday 11 August14973
Wednesday 12 August17875
Thursday 13 August18267
Friday 14 August13559
Saturday 15 August6130
Sunday 16 August6239
Monday 17 August14570
Tuesday 18 August15777
Wednesday 19 August16474
Thursday 20 August12681
Friday 21 August11252
Saturday 22 August5827
Sunday 23 August6339
Monday 24 August14367
Tuesday 25 August12584
Wednesday 26 August13868
Thursday 27 August13287
Friday 28 August12662
Saturday 29 August4232
Sunday 30 August5729
Monday 31 August15877
Tuesday 1 September15181
Wednesday 2 September15681
Thursday 3 September16675
Friday 4 September15950
Saturday 5 September4822
Sunday 6 September7332
Monday 7 September15461
Tuesday 8 September18977
Wednesday 9 September17679
Thursday 10 September15173
Friday 11 September16248
Saturday 12 September5630
Sunday 13 September6140
Monday 14 September16069
Tuesday 15 September15085
Wednesday 16 September15476
Thursday 17 September14691
Friday 18 September13265
Saturday 19 September5020
Sunday 20 September6132

Share of posts by local hour

Show the figures as a table
Share of posts by Briefly News in each local hour, beside the median of its peers.
Local hourBriefly NewsMedian of its peers
00:000.8%0.3%
01:000.5%0.1%
02:000.3%0.1%
03:000.1%0.1%
04:000.1%0.1%
05:000.4%0.4%
06:001.5%2.4%
07:002.5%4.4%
08:004.4%5.1%
09:006.6%6.6%
10:007.3%7.4%
11:007.8%7.9%
12:007.9%8.2%
13:007.4%7.9%
14:007.5%7.8%
15:007%8%
16:006.9%7.4%
17:006.5%6.5%
18:006.5%5.3%
19:005.6%4.3%
20:005.2%3.9%
21:003.7%2.7%
22:002.5%2.1%
23:001%1%

Posts a day by weekday

Show the figures as a table
Posts a day by Briefly News on each local weekday, beside the median of its peers.
WeekdayBriefly NewsMedian of its peers
Monday14267.2
Tuesday15076.2
Wednesday16170.3
Thursday14972.9
Friday14053.2
Saturday4725.3
Sunday58.827.4

What it posted

Show the figures as a table
Share of each format among posts by Briefly News, and the median across its peers.
FormatBriefly NewsIts peers, median
Photo90%32%
Video or reel0%14%
Album5%5%
Link0%49%
Text only6%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Briefly News, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 17%
  • On a weekend day, Briefly News posted 36% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Briefly News's peers are 15 news publishers and digital-native newsrooms in Africa with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us