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The posting benchmark

Pulse Kenya on Facebook, beside its peers

How Pulse Kenya's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers and digital-native newsrooms in Africa with 1m to 10m followers.

Country
Kenya
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Kenya

Pulse Kenya: 14 a day

Median in Kenya: 35.1 a day

That is 21.1 fewer a day than the median in Kenya.

Place the dots by

Posts a day13th/14Photos and video6th/14Evening posts13th/14Weekend day7th/14
Engagement per post12th/14Engagement a day13th/14Per 1,000 followers13th/14Comments per post13th/14Comments a day13th/14

Pulse Kenya, Kenya

13thof 14

Rank among its peers, highest first, posts a day

Pulse Kenya posted 14 times a day to Facebook, 84% less than the median of 13 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

71.7 more posts a day would reach its peers' median. What it would take

See all nine measures

Pulse Kenya's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Pulse Kenya beside 13 peers

Pulse Kenya and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1413th of 1485.7
Photos and video46%6th of 1442%
Evening posts13%13th of 1421.2%
Weekend day56%7th of 1456%
Engagement per post1512th of 1449
Engagement a day1,23113th of 1427,880
Engagement per 1,000 followers0.005813th of 140.013
Comments per post1113th of 1450
Comments a day15013th of 144,310

What it would take

What would reaching the median of its peers take?

71.7more posts a day

502 a week, to reach the median of its peers: 85.7 a day, against 14 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 13.2% of its posts; the median of its peers 21.2%

    8 more of its 98 posts a week between 18:00 and midnight: 13 now, 21 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Pulse Kenya's Facebook posts drew 150 comments a day, 97% less than the median of 13 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Pulse Kenya's.

Type its name, then choose it.

Or one of its peers

Day by day

How Pulse Kenya posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Pulse Kenya
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Pulse Kenya, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPulse KenyaMedian of its peers
Monday 29 June1897
Tuesday 30 June18110
Wednesday 1 July14104
Thursday 2 July1186
Friday 3 July1684
Saturday 4 July1244
Sunday 5 July343
Monday 6 July889
Tuesday 7 July1490
Wednesday 8 July15100
Thursday 9 July1899
Friday 10 July1389
Saturday 11 July1450
Sunday 12 July354
Monday 13 July795
Tuesday 14 July1582
Wednesday 15 July2094
Thursday 16 July1496
Friday 17 July1789
Saturday 18 July1249
Sunday 19 July868
Monday 20 July2288
Tuesday 21 July2098
Wednesday 22 July1688
Thursday 23 July21117
Friday 24 July1785
Saturday 25 July646
Sunday 26 July456
Monday 27 July10100
Tuesday 28 July6112
Wednesday 29 July13118
Thursday 30 July1993
Friday 31 July1386
Saturday 1 August1036
Sunday 2 August570
Monday 3 August1587
Tuesday 4 August1099
Wednesday 5 August15109
Thursday 6 August10115
Friday 7 August1482
Saturday 8 August1447
Sunday 9 August553
Monday 10 August1862
Tuesday 11 August20101
Wednesday 12 August22123
Thursday 13 August16108
Friday 14 August1596
Saturday 15 August646
Sunday 16 August459
Monday 17 August16105
Tuesday 18 August17109
Wednesday 19 August15110
Thursday 20 August16109
Friday 21 August2092
Saturday 22 August1351
Sunday 23 August763
Monday 24 August2490
Tuesday 25 August1589
Wednesday 26 August1893
Thursday 27 August1396
Friday 28 August2294
Saturday 29 August942
Sunday 30 August957
Monday 31 August20100
Tuesday 1 September1498
Wednesday 2 September10109
Thursday 3 September1596
Friday 4 September1758
Saturday 5 September1043
Sunday 6 September865
Monday 7 September2290
Tuesday 8 September17100
Wednesday 9 September19111
Thursday 10 September1588
Friday 11 September2283
Saturday 12 September1350
Sunday 13 September1761
Monday 14 September12102
Tuesday 15 September14108
Wednesday 16 September1699
Thursday 17 September2298
Friday 18 September22118
Saturday 19 September1550
Sunday 20 September661

Share of posts by local hour

Show the figures as a table
Share of posts by Pulse Kenya in each local hour, beside the median of its peers.
Local hourPulse KenyaMedian of its peers
00:000.7%0.3%
01:000.5%0.1%
02:000.3%0.1%
03:000.2%0.1%
04:000.3%0.1%
05:000.7%0.4%
06:000.8%2.8%
07:002.1%3.8%
08:003.2%4.8%
09:009.4%6.6%
10:0010%7.4%
11:0010.8%8%
12:008.8%8.3%
13:009%7.7%
14:007.9%7.8%
15:007.7%8.1%
16:008.3%7.3%
17:006.2%6.5%
18:003.8%5.3%
19:002.1%4.3%
20:002%4%
21:002.2%2.9%
22:002%2.2%
23:001%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Pulse Kenya on each local weekday, beside the median of its peers.
WeekdayPulse KenyaMedian of its peers
Monday15.988.7
Tuesday15.3103
Wednesday16102
Thursday15.497.6
Friday17.584.6
Saturday11.347
Sunday6.5858.8

What it posted

Show the figures as a table
Share of each format among posts by Pulse Kenya, and the median across its peers.
FormatPulse KenyaIts peers, median
Photo14%40%
Video or reel20.7%8%
Album11%2%
Link54%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Pulse Kenya, 18:00 to midnight: 13%
  • Median of its peers, 18:00 to midnight: 21.2%
  • On a weekend day, Pulse Kenya posted 56% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Pulse Kenya's peers are 13 news publishers and digital-native newsrooms in Africa with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us