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The posting benchmark

Tuko on Facebook, beside its peers

How Tuko's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers and digital-native newsrooms in Africa with 2m to 20m followers.

Country
Kenya
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Kenya

Tuko: 260 a day

Median in Kenya: 35.1 a day

That is 225 more a day than the median in Kenya.

Place the dots by

Posts a day1st/12Photos and video7th/12Evening posts5th/12Weekend day7th/12
Engagement per post2nd/12Engagement a day1st/12Per 1,000 followers3rd/12Comments per post4th/12Comments a day2nd/12

Tuko, Kenya

1stof 12

Rank among its peers, highest first, posts a day

Tuko posted 260 times a day to Facebook, 3.0 times the median of 11 news publishers and digital-native newsrooms in Africa with 2m to 20m followers, 29 June to 20 September 2026.

The comments its posts draw

17,131 comments a day, 4.2 times the median of its peers. What it would take

See all nine measures

Tuko's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Tuko beside 11 peers

Tuko and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2601st of 1285.7
Photos and video45%7th of 1246%
Evening posts21.2%5th of 1217%
Weekend day56%7th of 1256%
Engagement per post1722nd of 1233
Engagement a day140,2501st of 1225,049
Engagement per 1,000 followers0.0283rd of 120.0099
Comments per post664th of 1235
Comments a day17,1312nd of 124,079

The comments

The comments its posts draw

17,131comments a day

on its Facebook posts, 4.2 times the median of its peers (4,079)

Spread evenly over 24 hours, that is 714 an hour, about 12 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Tuko beside its 11 peers

  • Tuko: 17,131 a day
  • Median of its peers: 4,079
  • 90th percentile of its peers: 13,159
  • Middle half of its peers: 832 to 9,095
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    45% of its posts; the median of its peers 46%

    6 more of its 1,820 posts a week as photos or video: 823 now, 829 at the median

  • Weekend day

    A weekend day: 56% of a weekday's posts; the median of its peers 56%

    7 more posts a weekend, all on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Tuko's.

Type its name, then choose it.

Or one of its peers

Day by day

How Tuko posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Tuko
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Tuko, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTukoMedian of its peers
Monday 29 June20097
Tuesday 30 June253110
Wednesday 1 July230104
Thursday 2 July21586
Friday 3 July17870
Saturday 4 July12941
Sunday 5 July12443
Monday 6 July18189
Tuesday 7 July25484
Wednesday 8 July26682
Thursday 9 July29092
Friday 10 July23476
Saturday 11 July15050
Sunday 12 July17154
Monday 13 July30274
Tuesday 14 July42182
Wednesday 15 July41094
Thursday 16 July44188
Friday 17 July30489
Saturday 18 July20628
Sunday 19 July18868
Monday 20 July27587
Tuesday 21 July41298
Wednesday 22 July39388
Thursday 23 July362117
Friday 24 July23085
Saturday 25 July15735
Sunday 26 July17956
Monday 27 July22789
Tuesday 28 July330112
Wednesday 29 July300115
Thursday 30 July31193
Friday 31 July18886
Saturday 1 August12336
Sunday 2 August16370
Monday 3 August27387
Tuesday 4 August35695
Wednesday 5 August36795
Thursday 6 August320109
Friday 7 August23882
Saturday 8 August15847
Sunday 9 August16453
Monday 10 August27757
Tuesday 11 August363101
Wednesday 12 August31895
Thursday 13 August33496
Friday 14 August29984
Saturday 15 August19830
Sunday 16 August15459
Monday 17 August201101
Tuesday 18 August323104
Wednesday 19 August365105
Thursday 20 August36899
Friday 21 August24378
Saturday 22 August20251
Sunday 23 August15663
Monday 24 August24890
Tuesday 25 August38089
Wednesday 26 August37593
Thursday 27 August38096
Friday 28 August25274
Saturday 29 August18742
Sunday 30 August16357
Monday 31 August26487
Tuesday 1 September30395
Wednesday 2 September29593
Thursday 3 September30096
Friday 4 September21658
Saturday 5 September18243
Sunday 6 September15465
Monday 7 September23090
Tuesday 8 September332100
Wednesday 9 September345111
Thursday 10 September35186
Friday 11 September26883
Saturday 12 September19350
Sunday 13 September15461
Monday 14 September223102
Tuesday 15 September33599
Wednesday 16 September36599
Thursday 17 September30798
Friday 18 September25775
Saturday 19 September19450
Sunday 20 September13661

Share of posts by local hour

Show the figures as a table
Share of posts by Tuko in each local hour, beside the median of its peers.
Local hourTukoMedian of its peers
00:000.2%0.5%
01:000.1%0.5%
02:000.1%0.1%
03:000%0.1%
04:000%0.1%
05:000%0.4%
06:000.8%1.6%
07:004.8%3.8%
08:005.4%5.1%
09:006.3%7.5%
10:006.9%7.6%
11:007.6%7.4%
12:007.9%8.3%
13:009.1%7.7%
14:007.8%7.9%
15:007.7%8.1%
16:007%7.4%
17:007%6.5%
18:006.1%5.3%
19:005.7%4.3%
20:004.5%3.9%
21:002.8%2.7%
22:001.3%2.1%
23:000.9%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Tuko on each local weekday, beside the median of its peers.
WeekdayTukoMedian of its peers
Monday24188.7
Tuesday339103
Wednesday33598.9
Thursday33197.6
Friday24378.3
Saturday17347
Sunday16058.8

What it posted

Show the figures as a table
Share of each format among posts by Tuko, and the median across its peers.
FormatTukoIts peers, median
Photo45%36%
Video or reel0%10%
Album0%6%
Link36.5%48%
Text only18%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Tuko, 18:00 to midnight: 21.2%
  • Median of its peers, 18:00 to midnight: 17%
  • On a weekend day, Tuko posted 56% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Tuko's peers are 11 news publishers and digital-native newsrooms in Africa with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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