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The posting benchmark

NZ Herald on Facebook, beside its peers

How NZ Herald's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 214 peers: news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers.

Country
New Zealand
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within New Zealand

NZ Herald: 88.8 a day

No median is printed for New Zealand.

Place the dots by

Posts a day47th/215Photos and video52nd/215Evening posts128th/158Weekend day104th/158
Engagement per post21st/215Engagement a day33rd/215Per 1,000 followers38th/215Comments per post48th/215Comments a day26th/215

NZ Herald, New Zealand

47thof 215

Rank among its peers, highest first, posts a day

NZ Herald posted 88.8 times a day to Facebook, 86% more than the median of 214 news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: evening posts

41 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

NZ Herald's 214 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NZ Herald beside 214 peers

NZ Herald and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day88.847th of 21547.8
Photos and video95%52nd of 21563%
Evening posts21.2%128th of 15828%
Weekend day73%104th of 15882%
Engagement per post24021st of 21550
Engagement a day56,92433rd of 21519,285
Engagement per 1,000 followers0.1338th of 2150.046
Comments per post13748th of 21564
Comments a day12,15126th of 2153,455

What it would take

What would reaching the median of its peers take?

NZ Herald's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

41more posts a week

between 18:00 and midnight, of its 622 a week: 132 now, 173 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • NZ Herald
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • NZ Herald, 18:00 to midnight: 21.2%
  • Median of its peers, 18:00 to midnight: 27.7%
Show as a table
Posts in each local hour, beside the median of its peers
HourNZ HeraldMedian of its peers
00:000.0%1.0%
01:000.0%0.5%
02:000.0%0.2%
03:000.0%0.1%
04:000.0%0.1%
05:000.0%0.7%
06:001.4%2.5%
07:006.1%4.1%
08:007.2%5.1%
09:007.3%5.8%
10:007.6%6.4%
11:007.3%6.5%
12:007.4%6.7%
13:007.2%6.5%
14:007.5%6.3%
15:006.8%6.4%
16:006.7%6.5%
17:006.3%6.4%
18:006.4%5.9%
19:006.3%5.7%
20:005.8%5.3%
21:002.1%4.9%
22:000.5%4.0%
23:000.1%2.4%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Weekend day

    A weekend day: 73% of a weekday's posts; the median of its peers 82%

    17 more posts a weekend: 2 on Saturday and 15 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NZ Herald's posts drew 12,151 comments a day, 3.5 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NZ Herald's.

Type its name, then choose it.

Or one of its peers

Day by day

How NZ Herald posted, beside its peers

Its own posts beside its 214 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NZ Herald
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NZ Herald, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNZ HeraldMedian of its peers
Monday 29 June9952
Tuesday 30 June9253.5
Wednesday 1 July9955.5
Thursday 2 July10952.5
Friday 3 July8051
Saturday 4 July6740.5
Sunday 5 July6839.5
Monday 6 July10550
Tuesday 7 July9054.5
Wednesday 8 July8751
Thursday 9 July9453
Friday 10 July8952
Saturday 11 July7443
Sunday 12 July6642
Monday 13 July9649.5
Tuesday 14 July10051.5
Wednesday 15 July7955
Thursday 16 July10052.5
Friday 17 July10050
Saturday 18 July7044
Sunday 19 July6142
Monday 20 July10049.5
Tuesday 21 July9553.5
Wednesday 22 July8454
Thursday 23 July10054.5
Friday 24 July9452
Saturday 25 July8341
Sunday 26 July6838.5
Monday 27 July9748
Tuesday 28 July9753
Wednesday 29 July9254
Thursday 30 July10454.5
Friday 31 July8253
Saturday 1 August6642
Sunday 2 August7139.5
Monday 3 August10547.5
Tuesday 4 August10454
Wednesday 5 August9251.5
Thursday 6 August11449
Friday 7 August9851
Saturday 8 August7241
Sunday 9 August8438
Monday 10 August9348
Tuesday 11 August10052
Wednesday 12 August7951.5
Thursday 13 August10352
Friday 14 August10150.5
Saturday 15 August6744
Sunday 16 August6741
Monday 17 August10647
Tuesday 18 August10252
Wednesday 19 August9952
Thursday 20 August8651
Friday 21 August8949.5
Saturday 22 August8641
Sunday 23 August8039.5
Monday 24 August8949
Tuesday 25 August9452
Wednesday 26 August9651
Thursday 27 August9350
Friday 28 August10249
Saturday 29 August6443
Sunday 30 August8141
Monday 31 August10651
Tuesday 1 September8952
Wednesday 2 September11150.5
Thursday 3 September9653.5
Friday 4 September9550
Saturday 5 September7744
Sunday 6 September9342
Monday 7 September8850
Tuesday 8 September9752.5
Wednesday 9 September8653.5
Thursday 10 September9053
Friday 11 September9752.5
Saturday 12 September7344.5
Sunday 13 September7542.5
Monday 14 September7951.5
Tuesday 15 September8152
Wednesday 16 September8054
Thursday 17 September8652.5
Friday 18 September9650.5
Saturday 19 September7642
Sunday 20 September8039

Share of posts by local hour

Show the figures as a table
Share of posts by NZ Herald in each local hour, beside the median of its peers.
Local hourNZ HeraldMedian of its peers
00:000%1%
01:000%0.5%
02:000%0.2%
03:000%0.1%
04:000%0.1%
05:000%0.7%
06:001.4%2.5%
07:006.1%4.1%
08:007.2%5.1%
09:007.3%5.8%
10:007.6%6.4%
11:007.3%6.5%
12:007.4%6.7%
13:007.2%6.5%
14:007.5%6.3%
15:006.8%6.4%
16:006.7%6.5%
17:006.3%6.4%
18:006.4%5.9%
19:006.3%5.7%
20:005.8%5.3%
21:002.1%4.9%
22:000.5%4%
23:000.1%2.4%

Posts a day by weekday

Show the figures as a table
Posts a day by NZ Herald on each local weekday, beside the median of its peers.
WeekdayNZ HeraldMedian of its peers
Monday93.857.1
Tuesday97.360.7
Wednesday90.459.8
Thursday98.359.3
Friday10155.7
Saturday76.746.6
Sunday63.845.5

What it posted

Show the figures as a table
Share of each format among posts by NZ Herald, and the median across its peers.
FormatNZ HeraldIts peers, median
Photo92%57%
Video or reel3%10%
Album0%1%
Link1%32%
Text only4%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NZ Herald, 18:00 to midnight: 21.2%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, NZ Herald posted 73% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NZ Herald's peers are 214 news publishers, digital-native newsrooms and news agencies worldwide with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 214 peers, A to Z.

The peers

Its 214 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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