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The posting benchmark

Gold Coast Bulletin on Facebook, beside its peers

How Gold Coast Bulletin's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Australia with 100k to 1m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

Gold Coast Bulletin: 16.9 a day

Median in Australia: 20.9 a day

That is 4 fewer a day than the median in Australia.

Place the dots by

Posts a day10th/16Photos and video3rd/16Evening postsWeekend day
Engagement per post6th/16Engagement a day6th/16Per 1,000 followers6th/16Comments per post5th/16Comments a day6th/16

Gold Coast Bulletin, Australia

10thof 16

Rank among its peers, highest first, posts a day

Gold Coast Bulletin posted 16.9 times a day to Facebook. The median of its 15 peers: 17.9.

The comments its posts draw

1,054 comments a day, 3.5 times the median of its peers. What it would take

Peers: 15 news publishers in Australia with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Gold Coast Bulletin's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Gold Coast Bulletin beside 15 peers

Gold Coast Bulletin and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.910th of 1617.9
Photos and video99%3rd of 1661%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post736th of 1621
Engagement a day4,2916th of 161,463
Engagement per 1,000 followers0.296th of 160.098
Comments per post625th of 1622
Comments a day1,0546th of 16298

The comments

The comments its posts draw

1,054comments a day

on its Facebook posts, 3.5 times the median of its peers (298)

Spread evenly over 24 hours, that is 44 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Gold Coast Bulletin beside its 15 peers

  • Gold Coast Bulletin: 1,054 a day
  • Median of its peers: 298
  • 90th percentile of its peers: 2,443
  • Middle half of its peers: 139 to 1,081
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    16.9 now; the median of its peers 17.9

    1 more a day, 7 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Gold Coast Bulletin's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Gold Coast Bulletin posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Gold Coast Bulletin
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Gold Coast Bulletin, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGold Coast BulletinMedian of its peers
Monday 29 June1518
Tuesday 30 June1918
Wednesday 1 July1620
Thursday 2 July1821
Friday 3 July1519
Saturday 4 July1511
Sunday 5 July1813
Monday 6 July1617
Tuesday 7 July1721
Wednesday 8 July1719
Thursday 9 July1616
Friday 10 July1619
Saturday 11 July1714
Sunday 12 July1718
Monday 13 July1720
Tuesday 14 July1718
Wednesday 15 July1724
Thursday 16 July1720
Friday 17 July1618
Saturday 18 July1513
Sunday 19 July2015
Monday 20 July1818
Tuesday 21 July1421
Wednesday 22 July2020
Thursday 23 July1219
Friday 24 July1718
Saturday 25 July1611
Sunday 26 July1613
Monday 27 July1719
Tuesday 28 July2021
Wednesday 29 July1621
Thursday 30 July1617
Friday 31 July1618
Saturday 1 August1514
Sunday 2 August1813
Monday 3 August1720
Tuesday 4 August1820
Wednesday 5 August1721
Thursday 6 August1821
Friday 7 August1620
Saturday 8 August1714
Sunday 9 August1612
Monday 10 August1918
Tuesday 11 August1620
Wednesday 12 August1520
Thursday 13 August1920
Friday 14 August1721
Saturday 15 August1714
Sunday 16 August1711
Monday 17 August1917
Tuesday 18 August1721
Wednesday 19 August1919
Thursday 20 August1524
Friday 21 August1618
Saturday 22 August1612
Sunday 23 August1713
Monday 24 August1718
Tuesday 25 August1820
Wednesday 26 August2020
Thursday 27 August2019
Friday 28 August1717
Saturday 29 August1612
Sunday 30 August1515
Monday 31 August2218
Tuesday 1 September1519
Wednesday 2 September1618
Thursday 3 September1620
Friday 4 September2020
Saturday 5 September1413
Sunday 6 September1415
Monday 7 September1819
Tuesday 8 September1819
Wednesday 9 September1320
Thursday 10 September1721
Friday 11 September1718
Saturday 12 September1613
Sunday 13 September1513
Monday 14 September1918
Tuesday 15 September1521
Wednesday 16 September2119
Thursday 17 September1717
Friday 18 September1718
Saturday 19 September1711
Sunday 20 September1816

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Gold Coast Bulletin, and the median across its peers.
FormatGold Coast BulletinIts peers, median
Photo92%59%
Video or reel7%3%
Album0%0%
Link1%38%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Gold Coast Bulletin's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Gold Coast Bulletin's peers are 15 news publishers in Australia with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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