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The posting benchmark

Ei Samay on Facebook, beside its peers

How Ei Samay's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in India with 2m to 20m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Ei Samay: 173 a day

Median in India: 93.1 a day

That is 79.9 more a day than the median in India.

Place the dots by

Posts a day8th/21Photos and video4th/21Evening posts15th/21Weekend day1st/21
Engagement per post2nd/21Engagement a day3rd/21Per 1,000 followers5th/21Comments per post7th/21Comments a day7th/21

Ei Samay, India

8thof 21

Rank among its peers, highest first, posts a day

Ei Samay posted 173 times a day to Facebook. The median of its 20 peers: 126.

The comments its posts draw

7,300 comments a day, 1.8 times the median of its peers. What it would take

Peers: 20 news publishers in India with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

Ei Samay's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Ei Samay beside 20 peers

Ei Samay and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1738th of 21126
Photos and video89%4th of 2153%
Evening posts28%15th of 2131%
Weekend day104%1st of 2188%
Engagement per post512nd of 2125
Engagement a day123,1803rd of 2146,871
Engagement per 1,000 followers0.0115th of 210.0031
Comments per post427th of 2129
Comments a day7,3007th of 214,066

The comments

The comments its posts draw

7,300comments a day

on its Facebook posts, 1.8 times the median of its peers (4,066)

Spread evenly over 24 hours, that is 304 an hour, about 5 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Ei Samay beside its 20 peers

  • Ei Samay: 7,300 a day
  • Median of its peers: 4,066
  • 90th percentile of its peers: 11,249
  • Middle half of its peers: 1,669 to 8,138
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 31%

    28 more of its 1,211 posts a week between 18:00 and midnight: 342 now, 370 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Ei Samay's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Ei Samay posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Ei Samay
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Ei Samay, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEi SamayMedian of its peers
Monday 29 June187125
Tuesday 30 June196127
Wednesday 1 July176125
Thursday 2 July191114
Friday 3 July196126
Saturday 4 July204101
Sunday 5 July169100
Monday 6 July202119
Tuesday 7 July170125
Wednesday 8 July154122
Thursday 9 July193122
Friday 10 July202123
Saturday 11 July167114
Sunday 12 July199113
Monday 13 July192124
Tuesday 14 July183127
Wednesday 15 July135131
Thursday 16 July134138
Friday 17 July129136
Saturday 18 July163128
Sunday 19 July161110
Monday 20 July148128
Tuesday 21 July164115
Wednesday 22 July117129
Thursday 23 July127144
Friday 24 July125131
Saturday 25 July151125
Sunday 26 July145108
Monday 27 July174132
Tuesday 28 July150128
Wednesday 29 July134138
Thursday 30 July146136
Friday 31 July137128
Saturday 1 August152110
Sunday 2 August143107
Monday 3 August147130
Tuesday 4 August144123
Wednesday 5 August116129
Thursday 6 August127135
Friday 7 August135128
Saturday 8 August147120
Sunday 9 August152111
Monday 10 August188144
Tuesday 11 August135133
Wednesday 12 August171141
Thursday 13 August149143
Friday 14 August135134
Saturday 15 August170124
Sunday 16 August153106
Monday 17 August172132
Tuesday 18 August172144
Wednesday 19 August151165
Thursday 20 August165156
Friday 21 August151147
Saturday 22 August186121
Sunday 23 August187116
Monday 24 August187156
Tuesday 25 August178155
Wednesday 26 August172126
Thursday 27 August207125
Friday 28 August189116
Saturday 29 August173138
Sunday 30 August197109
Monday 31 August188154
Tuesday 1 September208139
Wednesday 2 September188147
Thursday 3 September181156
Friday 4 September170119
Saturday 5 September208116
Sunday 6 September201122
Monday 7 September225129
Tuesday 8 September177139
Wednesday 9 September185154
Thursday 10 September205140
Friday 11 September226146
Saturday 12 September186132
Sunday 13 September219115
Monday 14 September204129
Tuesday 15 September227146
Wednesday 16 September229141
Thursday 17 September201129
Friday 18 September193132
Saturday 19 September219106
Sunday 20 September216110

Share of posts by local hour

Show the figures as a table
Share of posts by Ei Samay in each local hour, beside the median of its peers.
Local hourEi SamayMedian of its peers
00:004.2%1.4%
01:000.9%0.6%
02:000.3%0.3%
03:000.2%0.3%
04:000.3%0.2%
05:000.4%0.7%
06:001.1%1.5%
07:001.8%3%
08:004.3%4.2%
09:005.3%5.2%
10:006.4%5.6%
11:006.6%6.1%
12:006.6%6.4%
13:007%6.1%
14:006.5%6.7%
15:005.8%7.4%
16:007.1%6.6%
17:007.1%6.6%
18:006%6.1%
19:005.8%6%
20:004.9%5.5%
21:004.4%5.2%
22:003.5%4.3%
23:003.5%4%

Posts a day by weekday

Show the figures as a table
Posts a day by Ei Samay on each local weekday, beside the median of its peers.
WeekdayEi SamayMedian of its peers
Monday182123
Tuesday178132
Wednesday159137
Thursday169138
Friday167133
Saturday176118
Sunday180112

What it posted

Show the figures as a table
Share of each format among posts by Ei Samay, and the median across its peers.
FormatEi SamayIts peers, median
Photo49%36%
Video or reel37.3%12%
Album2%1%
Link6%51%
Text only6%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Ei Samay, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, Ei Samay posted 104% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Ei Samay's peers are 20 news publishers in India with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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