Skip to content

The posting benchmark

The Economic Times on Facebook, beside its peers

How The Economic Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in India with 2m to 20m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

The Economic Times: 162 a day

Median in India: 93.1 a day

That is 68.9 more a day than the median in India.

Place the dots by

Posts a day8th/21Photos and video8th/21Evening posts2nd/21Weekend day15th/21
Engagement per post14th/21Engagement a day14th/21Per 1,000 followers13th/21Comments per post13th/21Comments a day12th/21

The Economic Times, India

8thof 21

Rank among its peers, highest first, posts a day

The Economic Times posted 162 times a day to Facebook. The median of its 20 peers: 126.

Peers: 20 news publishers in India with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

The Economic Times's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Economic Times beside 20 peers

The Economic Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1628th of 21126
Photos and video66%8th of 2153%
Evening posts38%2nd of 2131%
Weekend day79%15th of 2188%
Engagement per post1314th of 2125
Engagement a day25,45414th of 2146,871
Engagement per 1,000 followers0.002713th of 210.0031
Comments per post2213th of 2129
Comments a day3,53612th of 214,066

What it would take

At or above the median of its peers on posts a day

The Economic Times posts at or above the median of its peers: 162 a day, against their 126.

In posts, measure by measure

  • Weekend day

    A weekend day: 79% of a weekday's posts; the median of its peers 88%

    32 more posts a weekend: 17 on Saturday and 15 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Economic Times's posts drew 3,536 comments a day. The median of its peers: 4,066.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Economic Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Economic Times posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Economic Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Economic Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Economic TimesMedian of its peers
Monday 29 June204125
Tuesday 30 June240127
Wednesday 1 July197125
Thursday 2 July118114
Friday 3 July106126
Saturday 4 July112101
Sunday 5 July120100
Monday 6 July139119
Tuesday 7 July173125
Wednesday 8 July189122
Thursday 9 July178122
Friday 10 July144123
Saturday 11 July115114
Sunday 12 July138113
Monday 13 July142124
Tuesday 14 July154127
Wednesday 15 July185131
Thursday 16 July198138
Friday 17 July243136
Saturday 18 July151128
Sunday 19 July132110
Monday 20 July214128
Tuesday 21 July181115
Wednesday 22 July170129
Thursday 23 July159144
Friday 24 July152131
Saturday 25 July138125
Sunday 26 July115108
Monday 27 July175132
Tuesday 28 July149128
Wednesday 29 July156138
Thursday 30 July181136
Friday 31 July145128
Saturday 1 August116110
Sunday 2 August138107
Monday 3 August145130
Tuesday 4 August150123
Wednesday 5 August161129
Thursday 6 August175135
Friday 7 August183128
Saturday 8 August111120
Sunday 9 August156111
Monday 10 August174144
Tuesday 11 August195133
Wednesday 12 August178141
Thursday 13 August183143
Friday 14 August147134
Saturday 15 August146124
Sunday 16 August134106
Monday 17 August147132
Tuesday 18 August153144
Wednesday 19 August158165
Thursday 20 August162156
Friday 21 August182147
Saturday 22 August185121
Sunday 23 August119116
Monday 24 August174156
Tuesday 25 August185155
Wednesday 26 August223126
Thursday 27 August156125
Friday 28 August135116
Saturday 29 August145138
Sunday 30 August152109
Monday 31 August166154
Tuesday 1 September180139
Wednesday 2 September185147
Thursday 3 September169156
Friday 4 September174119
Saturday 5 September132116
Sunday 6 September136122
Monday 7 September159129
Tuesday 8 September158139
Wednesday 9 September159154
Thursday 10 September220140
Friday 11 September191146
Saturday 12 September176132
Sunday 13 September145115
Monday 14 September151129
Tuesday 15 September184146
Wednesday 16 September199141
Thursday 17 September201129
Friday 18 September218132
Saturday 19 September95106
Sunday 20 September153110

Share of posts by local hour

Show the figures as a table
Share of posts by The Economic Times in each local hour, beside the median of its peers.
Local hourThe Economic TimesMedian of its peers
00:000.7%1.4%
01:000.6%0.6%
02:000.6%0.3%
03:000.6%0.3%
04:000.6%0.2%
05:000.6%0.7%
06:000.7%1.5%
07:000.7%3%
08:001.4%4.2%
09:006.9%5.2%
10:006.3%5.6%
11:006.2%6.1%
12:006.4%6.4%
13:005.6%6.1%
14:005.5%6.7%
15:005.8%7.4%
16:006.7%6.6%
17:006.3%6.6%
18:006.9%6.1%
19:007.5%6%
20:008.4%5.5%
21:008.6%5.2%
22:005.1%4.3%
23:001.3%4%

Posts a day by weekday

Show the figures as a table
Posts a day by The Economic Times on each local weekday, beside the median of its peers.
WeekdayThe Economic TimesMedian of its peers
Monday165123
Tuesday176132
Wednesday179137
Thursday175138
Friday169133
Saturday135118
Sunday137112

What it posted

Show the figures as a table
Share of each format among posts by The Economic Times, and the median across its peers.
FormatThe Economic TimesIts peers, median
Photo52%36%
Video or reel14%12%
Album0%1%
Link34%51%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Economic Times, 18:00 to midnight: 38%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, The Economic Times posted 79% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Economic Times's peers are 20 news publishers in India with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us