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The posting benchmark

Mid-day on Facebook, beside its peers

How Mid-day's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in India with 2m to 20m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Mid-day: 27.4 a day

Median in India: 93.1 a day

That is 65.7 fewer a day than the median in India.

Place the dots by

Posts a day23rd/24Photos and video2nd/24Evening posts18th/24Weekend day24th/24
Engagement per post15th/24Engagement a day23rd/24Per 1,000 followers12th/24Comments per post20th/24Comments a day22nd/24

Mid-day, India

23rdof 24

Rank among its peers, highest first, posts a day

Mid-day posted 27.4 times a day to Facebook, 80% less than the median of 23 news publishers in India with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

107 more posts a day would reach its peers' median. What it would take

See all nine measures

Mid-day's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Mid-day beside 23 peers

Mid-day and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day27.423rd of 24134
Photos and videoover 99%2nd of 2456%
Evening posts27%18th of 2430%
Weekend day63%24th of 2488%
Engagement per post1815th of 2432
Engagement a day3,63223rd of 2448,415
Engagement per 1,000 followers0.003812th of 240.0034
Comments per post1620th of 2433
Comments a day43922nd of 244,265

What it would take

What would reaching the median of its peers take?

107more posts a day

747 a week, to reach the median of its peers: 134 a day, against 27.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 30%

    6 more of its 192 posts a week between 18:00 and midnight: 52 now, 58 at the median

  • Weekend day

    A weekend day: 63% of a weekday's posts; the median of its peers 88%

    16 more posts a weekend: 5 on Saturday and 11 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Mid-day's Facebook posts drew 439 comments a day, 90% less than the median of 23 news publishers in India with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Mid-day's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Mid-day posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Mid-day
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Mid-day, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMid-dayMedian of its peers
Monday 29 June23143
Tuesday 30 June32147
Wednesday 1 July26158
Thursday 2 July24139
Friday 3 July34143
Saturday 4 July24118
Sunday 5 July13113
Monday 6 July44144
Tuesday 7 July39164
Wednesday 8 July43132
Thursday 9 July32134
Friday 10 July37134
Saturday 11 July26120
Sunday 12 July22118
Monday 13 July33133
Tuesday 14 July36154
Wednesday 15 July38145
Thursday 16 July31151
Friday 17 July31140
Saturday 18 July18133
Sunday 19 July18124
Monday 20 July33143
Tuesday 21 July26147
Wednesday 22 July18139
Thursday 23 July18157
Friday 24 July16131
Saturday 25 July23138
Sunday 26 July15112
Monday 27 July33147
Tuesday 28 July33148
Wednesday 29 July35147
Thursday 30 July27146
Friday 31 July30132
Saturday 1 August15115
Sunday 2 August15116
Monday 3 August25145
Tuesday 4 August28135
Wednesday 5 August28144
Thursday 6 August25139
Friday 7 August31135
Saturday 8 August23131
Sunday 9 August11121
Monday 10 August35170
Tuesday 11 August38148
Wednesday 12 August35151
Thursday 13 August33149
Friday 14 August40143
Saturday 15 August17133
Sunday 16 August17114
Monday 17 August38147
Tuesday 18 August32153
Wednesday 19 August28163
Thursday 20 August28159
Friday 21 August29148
Saturday 22 August18129
Sunday 23 August14119
Monday 24 August34168
Tuesday 25 August32174
Wednesday 26 August31135
Thursday 27 August27135
Friday 28 August24120
Saturday 29 August15145
Sunday 30 August14113
Monday 31 August28166
Tuesday 1 September30173
Wednesday 2 September27152
Thursday 3 September26164
Friday 4 September24149
Saturday 5 September26130
Sunday 6 September19126
Monday 7 September34155
Tuesday 8 September31146
Wednesday 9 September28159
Thursday 10 September28175
Friday 11 September33149
Saturday 12 September23146
Sunday 13 September22118
Monday 14 September34151
Tuesday 15 September36159
Wednesday 16 September31161
Thursday 17 September38162
Friday 18 September30159
Saturday 19 September25109
Sunday 20 September16110

Share of posts by local hour

Show the figures as a table
Share of posts by Mid-day in each local hour, beside the median of its peers.
Local hourMid-dayMedian of its peers
00:000.9%1.4%
01:000.7%0.4%
02:000.1%0.3%
03:000.1%0.3%
04:000%0.3%
05:000%0.6%
06:000%1.1%
07:000.1%2.9%
08:003.6%4.5%
09:008.1%5.2%
10:006.7%5.8%
11:006.9%6.4%
12:006.8%6.7%
13:007.8%6.2%
14:007.9%6.7%
15:007.9%6.8%
16:007.8%7%
17:007.5%6.5%
18:006.4%6.2%
19:005%6.1%
20:005.1%5.7%
21:003.8%5.1%
22:004.1%4.3%
23:002.7%3.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Mid-day on each local weekday, beside the median of its peers.
WeekdayMid-dayMedian of its peers
Monday32.5146
Tuesday32.8147
Wednesday30.8151
Thursday28144
Friday28.8139
Saturday22.4125
Sunday16.3112

What it posted

Show the figures as a table
Share of each format among posts by Mid-day, and the median across its peers.
FormatMid-dayIts peers, median
Photo16%40%
Video or reel44%15%
Album40%1%
Link0%44%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Mid-day, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Mid-day posted 63% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Mid-day's peers are 23 news publishers in India with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us