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The posting benchmark

Hindu Tamil Thisai on Facebook, beside its peers

How Hindu Tamil Thisai's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 26 peers: news publishers in India with 1m to 10m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Hindu Tamil Thisai: 126 a day

Median in India: 93.1 a day

That is 32.9 more a day than the median in India.

Place the dots by

Posts a day14th/27Photos and video22nd/27Evening posts26th/27Weekend day19th/27
Engagement per post12th/27Engagement a day12th/27Per 1,000 followers12th/27Comments per post9th/27Comments a day10th/27

Hindu Tamil Thisai, India

14thof 27

Rank among its peers, highest first, posts a day

Hindu Tamil Thisai posted 126 times a day to Facebook. The median of its 26 peers: 129.

Its first gap: evening posts

78 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 26 news publishers in India with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

Hindu Tamil Thisai's 26 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hindu Tamil Thisai beside 26 peers

Hindu Tamil Thisai and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12614th of 27129
Photos and video39%22nd of 2759%
Evening posts19%26th of 2728%
Weekend day73%19th of 2782%
Engagement per post2812th of 2719
Engagement a day28,56812th of 2724,329
Engagement per 1,000 followers0.008712th of 270.0057
Comments per post339th of 2721
Comments a day4,11510th of 272,362

What it would take

What would reaching the median of its peers take?

Hindu Tamil Thisai's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

78more posts a week

between 18:00 and midnight, of its 882 a week: 166 now, 244 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Hindu Tamil Thisai
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Hindu Tamil Thisai, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 28%
Show as a table
Posts in each local hour, beside the median of its peers
HourHindu Tamil ThisaiMedian of its peers
00:003.2%0.6%
01:000.8%0.3%
02:000.4%0.2%
03:000.3%0.1%
04:000.2%0.2%
05:000.9%0.6%
06:005.3%1.9%
07:006.6%2.7%
08:005.5%4.0%
09:004.2%5.2%
10:004.3%6.8%
11:005.3%6.9%
12:007.9%7.0%
13:008.4%7.0%
14:006.4%6.7%
15:007.7%7.8%
16:007.2%7.2%
17:006.6%6.4%
18:006.9%6.1%
19:004.3%5.6%
20:002.3%5.4%
21:002.7%4.6%
22:001.7%3.8%
23:000.9%2.9%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    126 now; the median of its peers 129

    3 more a day, 21 a week
  • Photos and video

    39% of its posts; the median of its peers 59%

    173 more of its 882 posts a week as photos or video: 348 now, 521 at the median
  • Weekend day

    A weekend day: 73% of a weekday's posts; the median of its peers 82%

    43 more posts a weekend, all on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Hindu Tamil Thisai's posts drew 4,115 comments a day, 1.7 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hindu Tamil Thisai's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hindu Tamil Thisai posted, beside its peers

Its own posts beside its 26 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hindu Tamil Thisai
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hindu Tamil Thisai, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHindu Tamil ThisaiMedian of its peers
Monday 29 June69130
Tuesday 30 June69141
Wednesday 1 July96129
Thursday 2 July68117
Friday 3 July78125
Saturday 4 July83101
Sunday 5 July67100
Monday 6 July77124
Tuesday 7 July75124
Wednesday 8 July89127
Thursday 9 July69127
Friday 10 July69124
Saturday 11 July93117
Sunday 12 July5491
Monday 13 July89124
Tuesday 14 July70122
Wednesday 15 July90131
Thursday 16 July72130
Friday 17 July78125
Saturday 18 July72124
Sunday 19 July5994
Monday 20 July81129
Tuesday 21 July87126
Wednesday 22 July81120
Thursday 23 July91130
Friday 24 July76128
Saturday 25 July90129
Sunday 26 July62105
Monday 27 July95137
Tuesday 28 July99128
Wednesday 29 July107131
Thursday 30 July100136
Friday 31 July89128
Saturday 1 August100112
Sunday 2 August58104
Monday 3 August109124
Tuesday 4 August145111
Wednesday 5 August150123
Thursday 6 August139126
Friday 7 August116132
Saturday 8 August122113
Sunday 9 August74104
Monday 10 August108135
Tuesday 11 August148126
Wednesday 12 August147138
Thursday 13 August146139
Friday 14 August151130
Saturday 15 August111112
Sunday 16 August63104
Monday 17 August153132
Tuesday 18 August154143
Wednesday 19 August167152
Thursday 20 August157142
Friday 21 August148134
Saturday 22 August153115
Sunday 23 August68113
Monday 24 August188126
Tuesday 25 August202147
Wednesday 26 August194126
Thursday 27 August198118
Friday 28 August187116
Saturday 29 August178125
Sunday 30 August79107
Monday 31 August199136
Tuesday 1 September221139
Wednesday 2 September226135
Thursday 3 September225129
Friday 4 September206118
Saturday 5 September181110
Sunday 6 September78107
Monday 7 September227135
Tuesday 8 September200122
Wednesday 9 September214142
Thursday 10 September205114
Friday 11 September179135
Saturday 12 September180118
Sunday 13 September69110
Monday 14 September66116
Tuesday 15 September207125
Wednesday 16 September204132
Thursday 17 September179121
Friday 18 September211129
Saturday 19 September234105
Sunday 20 September81105

Share of posts by local hour

Show the figures as a table
Share of posts by Hindu Tamil Thisai in each local hour, beside the median of its peers.
Local hourHindu Tamil ThisaiMedian of its peers
00:003.2%0.6%
01:000.8%0.3%
02:000.4%0.2%
03:000.3%0.1%
04:000.2%0.2%
05:000.9%0.6%
06:005.3%1.9%
07:006.6%2.7%
08:005.5%4%
09:004.2%5.2%
10:004.3%6.8%
11:005.3%6.9%
12:007.9%7%
13:008.4%7%
14:006.4%6.7%
15:007.7%7.8%
16:007.2%7.2%
17:006.6%6.4%
18:006.9%6.1%
19:004.3%5.6%
20:002.3%5.4%
21:002.7%4.6%
22:001.7%3.8%
23:000.9%2.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Hindu Tamil Thisai on each local weekday, beside the median of its peers.
WeekdayHindu Tamil ThisaiMedian of its peers
Monday123130
Tuesday140134
Wednesday143139
Thursday141140
Friday134131
Saturday129118
Sunday69.3106

What it posted

Show the figures as a table
Share of each format among posts by Hindu Tamil Thisai, and the median across its peers.
FormatHindu Tamil ThisaiIts peers, median
Photo34%42%
Video or reel5%15%
Album1%1%
Link61%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hindu Tamil Thisai, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Hindu Tamil Thisai posted 73% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hindu Tamil Thisai's peers are 26 news publishers in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 26 peers, A to Z.

The peers

Its 26 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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