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The posting benchmark

People Daily on Facebook, beside its peers

How People Daily's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 50k to 500k followers.

Country
Kenya
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Kenya

People Daily: 84 a day

Median in Kenya: 35.1 a day

That is 48.9 more a day than the median in Kenya.

Place the dots by

Posts a day1st/16Photos and video13th/16Evening posts7th/16Weekend day3rd/16
Engagement per post12th/16Engagement a day13th/16Per 1,000 followers13th/16Comments per post15th/16Comments a day13th/16

People Daily, Kenya

1stof 16

Rank among its peers, highest first, posts a day

People Daily posted 84 times a day to Facebook, 5.4 times the median of 15 news publishers in Africa with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: photos and video

93 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

People Daily's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

People Daily beside 15 peers

People Daily and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day841st of 1615.5
Photos and video27%13th of 1643%
Evening posts23%7th of 1620.7%
Weekend day77%3rd of 1653%
Engagement per post412th of 1617
Engagement a day71613th of 162,308
Engagement per 1,000 followers0.02213th of 160.075
Comments per post1.215th of 1617
Comments a day9813th of 16440

What it would take

What would reaching the median of its peers take?

People Daily's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

93more posts a week

as photos or video, of its 588 a week: 158 now, 251 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 588 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

People Daily's Facebook posts drew 97 comments a day, 78% less than the median of 15 news publishers in Africa with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside People Daily's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How People Daily posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • People Daily
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by People Daily, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPeople DailyMedian of its peers
Monday 29 June8017
Tuesday 30 June9219
Wednesday 1 July8719
Thursday 2 July9516
Friday 3 July7420
Saturday 4 July818
Sunday 5 July7111
Monday 6 July10216
Tuesday 7 July10619
Wednesday 8 July10716
Thursday 9 July11817
Friday 10 July7715
Saturday 11 July788
Sunday 12 July6811
Monday 13 July8717
Tuesday 14 July9916
Wednesday 15 July9116
Thursday 16 July9116
Friday 17 July9016
Saturday 18 July7310
Sunday 19 July5111
Monday 20 July8416
Tuesday 21 July9216
Wednesday 22 July9417
Thursday 23 July9918
Friday 24 July8815
Saturday 25 July9011
Sunday 26 July4612
Monday 27 July7514
Tuesday 28 July9816
Wednesday 29 July8916
Thursday 30 July9618
Friday 31 July6916
Saturday 1 August744
Sunday 2 August5110
Monday 3 August8418
Tuesday 4 August7617
Wednesday 5 August9317
Thursday 6 August6918
Friday 7 August6622
Saturday 8 August667
Sunday 9 August4311
Monday 10 August8513
Tuesday 11 August8917
Wednesday 12 August8014
Thursday 13 August7216
Friday 14 August9119
Saturday 15 August759
Sunday 16 August669
Monday 17 August10716
Tuesday 18 August11119
Wednesday 19 August9119
Thursday 20 August8615
Friday 21 August7418
Saturday 22 August687
Sunday 23 August7511
Monday 24 August8418
Tuesday 25 August10717
Wednesday 26 August9117
Thursday 27 August9517
Friday 28 August7916
Saturday 29 August719
Sunday 30 August5914
Monday 31 August8217
Tuesday 1 September10721
Wednesday 2 September10515
Thursday 3 September10015
Friday 4 September8017
Saturday 5 September789
Sunday 6 September7613
Monday 7 September9420
Tuesday 8 September8418
Wednesday 9 September9317
Thursday 10 September8716
Friday 11 September8517
Saturday 12 September817
Sunday 13 September8310
Monday 14 September8819
Tuesday 15 September10718
Wednesday 16 September9419
Thursday 17 September9519
Friday 18 September8913
Saturday 19 September7210
Sunday 20 September5915

Share of posts by local hour

Show the figures as a table
Share of posts by People Daily in each local hour, beside the median of its peers.
Local hourPeople DailyMedian of its peers
00:002.2%0.2%
01:001.8%0%
02:000.7%0%
03:000.1%0%
04:000.1%0%
05:000%0.4%
06:002.5%5.9%
07:005.1%7.4%
08:005%4.2%
09:006.1%8.2%
10:007.5%7.2%
11:006.7%6.3%
12:006.6%7.6%
13:006.9%6%
14:005.8%7.7%
15:007.2%6.8%
16:007.3%6.8%
17:005.5%5%
18:005.3%5.4%
19:004.2%6.1%
20:003.6%3.6%
21:003.6%2.8%
22:003%2.2%
23:003.2%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by People Daily on each local weekday, beside the median of its peers.
WeekdayPeople DailyMedian of its peers
Monday80.517.8
Tuesday10418.4
Wednesday93.717.8
Thursday89.316.6
Friday81.717.8
Saturday767.92
Sunday62.812.8

What it posted

Show the figures as a table
Share of each format among posts by People Daily, and the median across its peers.
FormatPeople DailyIts peers, median
Photo14%36%
Video or reel11%7%
Album2%1%
Link73%57%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • People Daily, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 20.7%
  • On a weekend day, People Daily posted 77% of a weekday's posts. The median of its peers: 53%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

People Daily's peers are 15 news publishers in Africa with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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