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The posting benchmark

Addis Fortune on Facebook, beside its peers

How Addis Fortune's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 50k to 500k followers.

Country
Ethiopia
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Place the dots by

Posts a day13th/16Photos and video3rd/16Evening posts14th/16Weekend day5th/16
Engagement per post11th/16Engagement a day14th/16Per 1,000 followers10th/16Comments per post13th/16Comments a day14th/16

Addis Fortune, Ethiopia

13thof 16

Rank among its peers, highest first, posts a day

Addis Fortune posted 11.9 times a day to Facebook, 28% less than the median of 15 news publishers in Africa with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

4.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Addis Fortune's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Addis Fortune beside 15 peers

Addis Fortune and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day11.913th of 1616.4
Photos and video98%3rd of 1641%
Evening posts10%14th of 1622%
Weekend day65%5th of 1653%
Engagement per post911th of 1617
Engagement a day47114th of 162,308
Engagement per 1,000 followers0.05810th of 160.075
Comments per post2.113th of 1617
Comments a day2514th of 16440

What it would take

What would reaching the median of its peers take?

4.5more posts a day

32 a week, to reach the median of its peers: 16.4 a day, against 11.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 10% of its posts; the median of its peers 22%

    11 more of its 83 posts a week between 18:00 and midnight: 8 now, 19 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Addis Fortune's Facebook posts drew 25 comments a day, 94% less than the median of 15 news publishers in Africa with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Addis Fortune's.

Type its name, then choose it.

Or one of its peers

Day by day

How Addis Fortune posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Addis Fortune
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Addis Fortune, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAddis FortuneMedian of its peers
Monday 29 June1317
Tuesday 30 June1523
Wednesday 1 July1323
Thursday 2 July1418
Friday 3 July1321
Saturday 4 July138
Sunday 5 July315
Monday 6 July1117
Tuesday 7 July1919
Wednesday 8 July1117
Thursday 9 July1017
Friday 10 July1316
Saturday 11 July128
Sunday 12 July316
Monday 13 July1317
Tuesday 14 July1417
Wednesday 15 July1216
Thursday 16 July1117
Friday 17 July1216
Saturday 18 July1210
Sunday 19 July412
Monday 20 July1218
Tuesday 21 July1617
Wednesday 22 July1217
Thursday 23 July1119
Friday 24 July1315
Saturday 25 July1611
Sunday 26 July314
Monday 27 July1316
Tuesday 28 July1519
Wednesday 29 July1318
Thursday 30 July1318
Friday 31 July1516
Saturday 1 August144
Sunday 2 August311
Monday 3 August1519
Tuesday 4 August1420
Wednesday 5 August1217
Thursday 6 August1220
Friday 7 August1325
Saturday 8 August147
Sunday 9 August412
Monday 10 August1214
Tuesday 11 August1518
Wednesday 12 August1215
Thursday 13 August1317
Friday 14 August1421
Saturday 15 August129
Sunday 16 August49
Monday 17 August1219
Tuesday 18 August1520
Wednesday 19 August1521
Thursday 20 August1316
Friday 21 August1518
Saturday 22 August127
Sunday 23 August413
Monday 24 August1319
Tuesday 25 August1319
Wednesday 26 August1220
Thursday 27 August1318
Friday 28 August1518
Saturday 29 August139
Sunday 30 August414
Monday 31 August1318
Tuesday 1 September1321
Wednesday 2 September1321
Thursday 3 September1318
Friday 4 September1417
Saturday 5 September129
Sunday 6 September417
Monday 7 September1321
Tuesday 8 September1418
Wednesday 9 September1317
Thursday 10 September1618
Friday 11 September1817
Saturday 12 September147
Sunday 13 September410
Monday 14 September1220
Tuesday 15 September1420
Wednesday 16 September1324
Thursday 17 September922
Friday 18 September1320
Saturday 19 September1310
Sunday 20 September416

Share of posts by local hour

Show the figures as a table
Share of posts by Addis Fortune in each local hour, beside the median of its peers.
Local hourAddis FortuneMedian of its peers
00:001.6%0.2%
01:000.3%0%
02:000.2%0%
03:000%0%
04:000%0%
05:000%0.4%
06:000%6%
07:000%7.5%
08:001.5%5.3%
09:008.1%7%
10:009.6%7.2%
11:008.1%6.3%
12:0010.1%7%
13:0017%6.1%
14:008.4%7.6%
15:008.9%6.8%
16:008.7%6.8%
17:007.8%5%
18:007.3%5.4%
19:001.6%6.2%
20:000.5%3.8%
21:000%3%
22:000%2.2%
23:000.3%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Addis Fortune on each local weekday, beside the median of its peers.
WeekdayAddis FortuneMedian of its peers
Monday12.718.3
Tuesday14.818.4
Wednesday12.618.8
Thursday12.317.5
Friday13.618.6
Saturday12.27.92
Sunday514.4

What it posted

Show the figures as a table
Share of each format among posts by Addis Fortune, and the median across its peers.
FormatAddis FortuneIts peers, median
Photo91%31%
Video or reel7%7%
Album1%2%
Link2%60%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Addis Fortune, 18:00 to midnight: 10%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, Addis Fortune posted 65% of a weekday's posts. The median of its peers: 53%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Addis Fortune's peers are 15 news publishers in Africa with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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