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The posting benchmark

El Mundo on Facebook, beside its peers

How El Mundo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in southern and eastern Europe with 1m to 10m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Spain

El Mundo: 77 a day

Median in Spain: 53.6 a day

That is 23.5 more a day than the median in Spain.

Place the dots by

Posts a day8th/18Photos and video14th/18Evening posts11th/18Weekend day15th/18
Engagement per post11th/18Engagement a day3rd/18Per 1,000 followers15th/18Comments per post7th/18Comments a day8th/18

El Mundo, Spain

8thof 18

Rank among its peers, highest first, posts a day

El Mundo posted 77 times a day to Facebook. The median of its 17 peers: 68.3.

Its first gap: a weekend day

24 more posts a weekend would reach its peers' median. What it would take

Peers: 17 news publishers in southern and eastern Europe with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

El Mundo's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Mundo beside 17 peers

El Mundo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day778th of 1868.3
Photos and video17%14th of 1827%
Evening posts28%11th of 1830%
Weekend day73%15th of 1887%
Engagement per post7211th of 18105
Engagement a day111,8303rd of 1839,098
Engagement per 1,000 followers0.01915th of 180.049
Comments per post1197th of 1884
Comments a day9,1488th of 186,308

What it would take

What would reaching the median of its peers take?

El Mundo's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

24more posts a weekend

12 on Saturday and 12 on Sunday, to bring each to the median of its peers

On a weekend day, El Mundo posts 73% of a weekday's posts. The median of its peers: 87%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • El Mundo
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
El MundoA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday84.80
Tuesday84.80
Wednesday87.80
Thursday80.90
Friday78.40
Saturday61.472.412
Sunday6172.412

The other measures, in posts

  • Photos and video

    17% of its posts; the median of its peers 27%

    51 more of its 539 posts a week as photos or video: 93 now, 144 at the median

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 30%

    10 more of its 539 posts a week between 18:00 and midnight: 151 now, 161 at the median
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Mundo's posts drew 9,148 comments a day, 1.5 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Mundo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Mundo posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Mundo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Mundo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl MundoMedian of its peers
Monday 29 June9781
Tuesday 30 June10576
Wednesday 1 July9385
Thursday 2 July7576
Friday 3 July9383
Saturday 4 July5766
Sunday 5 July5863
Monday 6 July10274
Tuesday 7 July10980
Wednesday 8 July9788
Thursday 9 July7884
Friday 10 July8279
Saturday 11 July5064
Sunday 12 July5664
Monday 13 July9875
Tuesday 14 July8088
Wednesday 15 July10177
Thursday 16 July9678
Friday 17 July8379
Saturday 18 July7565
Sunday 19 July10165
Monday 20 July9174
Tuesday 21 July7370
Wednesday 22 July7272
Thursday 23 July7076
Friday 24 July8672
Saturday 25 July6469
Sunday 26 July4859
Monday 27 July6971
Tuesday 28 July7372
Wednesday 29 July7979
Thursday 30 July7874
Friday 31 July6671
Saturday 1 August5361
Sunday 2 August4757
Monday 3 August7568
Tuesday 4 August6766
Wednesday 5 August7068
Thursday 6 August6167
Friday 7 August6665
Saturday 8 August5463
Sunday 9 August5355
Monday 10 August7266
Tuesday 11 August5569
Wednesday 12 August6475
Thursday 13 August7565
Friday 14 August6465
Saturday 15 August6662
Sunday 16 August6659
Monday 17 August6663
Tuesday 18 August9364
Wednesday 19 August7263
Thursday 20 August8064
Friday 21 August6766
Saturday 22 August8261
Sunday 23 August7258
Monday 24 August7964
Tuesday 25 August10072
Wednesday 26 August9773
Thursday 27 August7483
Friday 28 August6981
Saturday 29 August5164
Sunday 30 August5667
Monday 31 August9369
Tuesday 1 September8065
Wednesday 2 September10779
Thursday 3 September9873
Friday 4 September8667
Saturday 5 September6255
Sunday 6 September4257
Monday 7 September8576
Tuesday 8 September10185
Wednesday 9 September10181
Thursday 10 September9176
Friday 11 September8473
Saturday 12 September7561
Sunday 13 September7654
Monday 14 September9472
Tuesday 15 September7477
Wednesday 16 September11075
Thursday 17 September8473
Friday 18 September9577
Saturday 19 September5665
Sunday 20 September5663

Share of posts by local hour

Show the figures as a table
Share of posts by El Mundo in each local hour, beside the median of its peers.
Local hourEl MundoMedian of its peers
00:002.2%2.7%
01:001.9%1.5%
02:001.6%0.9%
03:001.6%1%
04:001.4%0.5%
05:002%1.6%
06:003.4%2.1%
07:004.8%3.7%
08:005.7%4.8%
09:004.6%5.3%
10:004.7%5.6%
11:004.9%6.1%
12:005%5.8%
13:004.8%5.6%
14:005.5%5.2%
15:005.5%5.5%
16:006.2%5.5%
17:006.2%5.3%
18:005.9%5.8%
19:006.1%6%
20:005.5%5.5%
21:004.4%5.4%
22:003.8%4.4%
23:002.3%4.2%

Posts a day by weekday

Show the figures as a table
Posts a day by El Mundo on each local weekday, beside the median of its peers.
WeekdayEl MundoMedian of its peers
Monday84.869.5
Tuesday84.870.3
Wednesday87.871.6
Thursday80.973.8
Friday78.473.1
Saturday61.461.8
Sunday6159.7

What it posted

Show the figures as a table
Share of each format among posts by El Mundo, and the median across its peers.
FormatEl MundoIts peers, median
Photo2%10%
Video or reel14%10%
Album1%0%
Link83%80%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • El Mundo, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, El Mundo posted 73% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Mundo's peers are 17 news publishers in southern and eastern Europe with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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