Skip to content

The posting benchmark

Record on Facebook, beside its peers

How Record's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 27 peers: news publishers in southern and eastern Europe with 300k to 3m followers.

Country
Portugal
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Portugal

Record: 47.7 a day

No median is printed for Portugal.

Place the dots by

Posts a day19th/28Photos and video20th/28Evening posts3rd/28Weekend day3rd/28
Engagement per post6th/28Engagement a day14th/28Per 1,000 followers5th/28Comments per post15th/28Comments a day16th/28

Record, Portugal

19thof 28

Rank among its peers, highest first, posts a day

Record posted 47.7 times a day to Facebook. The median of its 27 peers: 60.9.

Its first gap: posts a day

13.2 more posts a day would reach its peers' median. What it would take

Peers: 27 news publishers in southern and eastern Europe with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

Record's 27 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Record beside 27 peers

Record and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day47.719th of 2860.9
Photos and video19%20th of 2839%
Evening posts35%3rd of 2828%
Weekend day98%3rd of 2885%
Engagement per post1366th of 2846
Engagement a day15,74114th of 2813,292
Engagement per 1,000 followers0.125th of 280.056
Comments per post6415th of 2864
Comments a day3,04416th of 283,518

What it would take

What would reaching the median of its peers take?

13.2more posts a day

93 a week, to reach the median of its peers: 60.9 a day, against 47.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    19% of its posts; the median of its peers 39%

    67 more of its 334 posts a week as photos or video: 62 now, 129 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Record's posts drew 3,044 comments a day. The median of its peers: 3,518.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Record's.

Type its name, then choose it.

Or one of its peers

Day by day

How Record posted, beside its peers

Its own posts beside its 27 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Record
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Record, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRecordMedian of its peers
Monday 29 June3868
Tuesday 30 June6569
Wednesday 1 July5265
Thursday 2 July5067
Friday 3 July5364
Saturday 4 July3856
Sunday 5 July3858
Monday 6 July4570
Tuesday 7 July4467
Wednesday 8 July4770
Thursday 9 July5364
Friday 10 July5264
Saturday 11 July4956
Sunday 12 July4051
Monday 13 July5165
Tuesday 14 July3869
Wednesday 15 July5070
Thursday 16 July4773
Friday 17 July5366
Saturday 18 July4655
Sunday 19 July5657
Monday 20 July5865
Tuesday 21 July3970
Wednesday 22 July4864
Thursday 23 July4370
Friday 24 July5466
Saturday 25 July5457
Sunday 26 July4956
Monday 27 July4661
Tuesday 28 July3962
Wednesday 29 July4669
Thursday 30 July3165
Friday 31 July4471
Saturday 1 August5852
Sunday 2 August5450
Monday 3 August4760
Tuesday 4 August5464
Wednesday 5 August5060
Thursday 6 August6365
Friday 7 August4259
Saturday 8 August4750
Sunday 9 August5252
Monday 10 August4960
Tuesday 11 August4859
Wednesday 12 August5061
Thursday 13 August5059
Friday 14 August3360
Saturday 15 August3552
Sunday 16 August4452
Monday 17 August3058
Tuesday 18 August4257
Wednesday 19 August4460
Thursday 20 August5059
Friday 21 August3858
Saturday 22 August4152
Sunday 23 August4249
Monday 24 August4356
Tuesday 25 August4562
Wednesday 26 August4766
Thursday 27 August4961
Friday 28 August5262
Saturday 29 August5150
Sunday 30 August4553
Monday 31 August5761
Tuesday 1 September4760
Wednesday 2 September4966
Thursday 3 September4868
Friday 4 September4763
Saturday 5 September4351
Sunday 6 September4647
Monday 7 September5364
Tuesday 8 September4965
Wednesday 9 September5068
Thursday 10 September5171
Friday 11 September6065
Saturday 12 September5351
Sunday 13 September5452
Monday 14 September5868
Tuesday 15 September4567
Wednesday 16 September6065
Thursday 17 September4669
Friday 18 September4165
Saturday 19 September4554
Sunday 20 September5353

Share of posts by local hour

Show the figures as a table
Share of posts by Record in each local hour, beside the median of its peers.
Local hourRecordMedian of its peers
00:001.1%2.1%
01:000.2%1.5%
02:000.2%1.6%
03:000.1%1%
04:000.1%0.9%
05:000.1%1.3%
06:000%2.7%
07:000.9%4.1%
08:005.9%5%
09:007.7%5.4%
10:007.3%5.7%
11:006.4%5.7%
12:005.9%5.9%
13:005.9%5.8%
14:006.2%5.5%
15:006.5%5.6%
16:005.9%5.4%
17:004.8%5.4%
18:005.1%5.3%
19:007%5.3%
20:006.5%5.3%
21:006%5.3%
22:005.7%4.3%
23:004.5%3.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Record on each local weekday, beside the median of its peers.
WeekdayRecordMedian of its peers
Monday47.863.3
Tuesday46.765.9
Wednesday49.365
Thursday48.865
Friday47.162.1
Saturday46.652.9
Sunday47.754.3

What it posted

Show the figures as a table
Share of each format among posts by Record, and the median across its peers.
FormatRecordIts peers, median
Photo14%27%
Video or reel5%8%
Album0%0%
Link81%64%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Record, 18:00 to midnight: 35%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Record posted 98% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Record's peers are 27 news publishers in southern and eastern Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 27 peers, A to Z.

The peers

Its 27 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us