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The posting benchmark

El País on Facebook, beside its peers

How El País's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 19 peers: news publishers in Europe with 2m to 20m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Spain

El País: 71.5 a day

Median in Spain: 53.6 a day

That is 18 more a day than the median in Spain.

Place the dots by

Posts a day12th/20Photos and video16th/20Evening posts8th/20Weekend day13th/20
Engagement per post15th/20Engagement a day17th/20Per 1,000 followers18th/20Comments per post14th/20Comments a day13th/20

El País, Spain

12thof 20

Rank among its peers, highest first, posts a day

El País posted 71.5 times a day to Facebook. The median of its 19 peers: 77.

Its first gap: photos and video

321 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 19 news publishers in Europe with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

El País's 19 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El País beside 19 peers

El País and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day71.512th of 2077
Photos and video22%16th of 2086%
Evening posts30%8th of 2029%
Weekend day76%13th of 2085%
Engagement per post11515th of 20316
Engagement a day63,06817th of 2098,686
Engagement per 1,000 followers0.01618th of 200.046
Comments per post17014th of 20263
Comments a day12,18713th of 2018,870

What it would take

What would reaching the median of its peers take?

El País's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

321more posts a week

as photos or video, of its 501 a week: 111 now, 432 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 501 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    71.5 now; the median of its peers 77

    5.5 more a day, 39 a week

  • Weekend day

    A weekend day: 76% of a weekday's posts; the median of its peers 85%

    15 more posts a weekend: 6 on Saturday and 9 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El País's posts drew 12,187 comments a day. The median of its peers: 18,870.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El País's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El País posted, beside its peers

Its own posts beside its 19 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El País
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El País, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl PaísMedian of its peers
Monday 29 June8183
Tuesday 30 June7680
Wednesday 1 July8983
Thursday 2 July8575
Friday 3 July8382
Saturday 4 July6677
Sunday 5 July5975
Monday 6 July7490
Tuesday 7 July8790
Wednesday 8 July8889
Thursday 9 July8881
Friday 10 July7982
Saturday 11 July5769
Sunday 12 July5970
Monday 13 July7587
Tuesday 14 July8881
Wednesday 15 July9685
Thursday 16 July8681
Friday 17 July8280
Saturday 18 July5775
Sunday 19 July7379
Monday 20 July9494
Tuesday 21 July8780
Wednesday 22 July8578
Thursday 23 July7975
Friday 24 July7180
Saturday 25 July6964
Sunday 26 July5468
Monday 27 July7670
Tuesday 28 July7474
Wednesday 29 July8579
Thursday 30 July6878
Friday 31 July6775
Saturday 1 August6166
Sunday 2 August5762
Monday 3 August6275
Tuesday 4 August6079
Wednesday 5 August6373
Thursday 6 August6472
Friday 7 August5770
Saturday 8 August5565
Sunday 9 August5255
Monday 10 August6672
Tuesday 11 August6965
Wednesday 12 August8079
Thursday 13 August6577
Friday 14 August6566
Saturday 15 August6769
Sunday 16 August6666
Monday 17 August6874
Tuesday 18 August6478
Wednesday 19 August6372
Thursday 20 August6975
Friday 21 August6770
Saturday 22 August5862
Sunday 23 August5464
Monday 24 August6480
Tuesday 25 August7282
Wednesday 26 August7980
Thursday 27 August9076
Friday 28 August8681
Saturday 29 August7064
Sunday 30 August5870
Monday 31 August6982
Tuesday 1 September4980
Wednesday 2 September8779
Thursday 3 September8080
Friday 4 September8280
Saturday 5 September5464
Sunday 6 September5568
Monday 7 September7785
Tuesday 8 September8589
Wednesday 9 September8882
Thursday 10 September9081
Friday 11 September8579
Saturday 12 September5273
Sunday 13 September4676
Monday 14 September7984
Tuesday 15 September8080
Wednesday 16 September7681
Thursday 17 September7280
Friday 18 September7980
Saturday 19 September5773
Sunday 20 September5679

Share of posts by local hour

Show the figures as a table
Share of posts by El País in each local hour, beside the median of its peers.
Local hourEl PaísMedian of its peers
00:002.2%1.3%
01:002.1%1.1%
02:002.6%0.9%
03:002.6%0.9%
04:002.4%0.9%
05:002%1.5%
06:001.7%2.7%
07:002.9%4.6%
08:004.8%4.7%
09:005%5.4%
10:004.7%5.6%
11:005%5.7%
12:005.3%6.1%
13:005.1%5.8%
14:005.5%5.3%
15:005.5%5.6%
16:005.1%5.6%
17:005.2%5.9%
18:005.1%5.9%
19:005.1%6%
20:005.5%5.6%
21:005.5%5.4%
22:004.9%4.5%
23:004.2%3%

Posts a day by weekday

Show the figures as a table
Posts a day by El País on each local weekday, beside the median of its peers.
WeekdayEl PaísMedian of its peers
Monday75.180.6
Tuesday7481.6
Wednesday81.280.6
Thursday78.279.1
Friday75.678.4
Saturday60.271.3
Sunday56.370.5

What it posted

Show the figures as a table
Share of each format among posts by El País, and the median across its peers.
FormatEl PaísIts peers, median
Photo9%73%
Video or reel12%11%
Album1%2%
Link78%15%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • El País, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, El País posted 76% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El País's peers are 19 news publishers in Europe with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 19 peers, A to Z.

The peers

Its 19 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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