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The posting benchmark

ABC on Facebook, beside its peers

How ABC's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in southern and eastern Europe with 500k to 5m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Spain

ABC: 122 a day

Median in Spain: 53.6 a day

That is 68.5 more a day than the median in Spain.

Place the dots by

Posts a day2nd/26Photos and video18th/26Evening posts12th/26Weekend day25th/26
Engagement per post24th/26Engagement a day4th/26Per 1,000 followers25th/26Comments per post12th/26Comments a day7th/26

ABC, Spain

2ndof 26

Rank among its peers, highest first, posts a day

ABC posted 122 times a day to Facebook, 79% more than the median of 25 news publishers in southern and eastern Europe with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

58 more posts a weekend would reach its peers' median. What it would take

See all nine measures

ABC's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ABC beside 25 peers

ABC and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1222nd of 2668
Photos and video22%18th of 2639%
Evening posts30%12th of 2628%
Weekend day66%25th of 2687%
Engagement per post2724th of 2676
Engagement a day73,5304th of 2621,681
Engagement per 1,000 followers0.01325th of 260.061
Comments per post7812th of 2671
Comments a day9,4717th of 264,582

What it would take

What would reaching the median of its peers take?

ABC's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

58more posts a weekend

30 on Saturday and 28 on Sunday, to bring each to the median of its peers

On a weekend day, ABC posts 66% of a weekday's posts. The median of its peers: 87%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • ABC
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
ABCA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday1310
Tuesday1320
Wednesday1370
Thursday1390
Friday1350
Saturday88117.130
Sunday89.2117.128

The other measures, in posts

  • Photos and video

    22% of its posts; the median of its peers 39%

    145 more of its 854 posts a week as photos or video: 185 now, 330 at the median
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ABC's Facebook posts drew 9,471 comments a day, 2.1 times the median of 25 news publishers in southern and eastern Europe with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ABC's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How ABC posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ABC
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ABC, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayABCMedian of its peers
Monday 29 June14275
Tuesday 30 June17471
Wednesday 1 July17076
Thursday 2 July16271
Friday 3 July14970
Saturday 4 July13057
Sunday 5 July12561
Monday 6 July16471
Tuesday 7 July14572
Wednesday 8 July14773
Thursday 9 July14669
Friday 10 July14265
Saturday 11 July12558
Sunday 12 July12058
Monday 13 July14968
Tuesday 14 July17875
Wednesday 15 July18371
Thursday 16 July16573
Friday 17 July16170
Saturday 18 July10757
Sunday 19 July14560
Monday 20 July23166
Tuesday 21 July19070
Wednesday 22 July17472
Thursday 23 July21270
Friday 24 July19772
Saturday 25 July14464
Sunday 26 July13057
Monday 27 July12366
Tuesday 28 July14369
Wednesday 29 July17371
Thursday 30 July18374
Friday 31 July18971
Saturday 1 August8758
Sunday 2 August7654
Monday 3 August12868
Tuesday 4 August10166
Wednesday 5 August9868
Thursday 6 August10765
Friday 7 August11765
Saturday 8 August7454
Sunday 9 August5553
Monday 10 August10365
Tuesday 11 August11769
Wednesday 12 August12666
Thursday 13 August10963
Friday 14 August9264
Saturday 15 August7956
Sunday 16 August6559
Monday 17 August7963
Tuesday 18 August7467
Wednesday 19 August6463
Thursday 20 August7564
Friday 21 August7759
Saturday 22 August4664
Sunday 23 August4758
Monday 24 August8867
Tuesday 25 August8265
Wednesday 26 August9469
Thursday 27 August11371
Friday 28 August12667
Saturday 29 August6454
Sunday 30 August7058
Monday 31 August10165
Tuesday 1 September12661
Wednesday 2 September13868
Thursday 3 September12569
Friday 4 September12466
Saturday 5 September5555
Sunday 6 September6847
Monday 7 September13366
Tuesday 8 September12166
Wednesday 9 September13570
Thursday 10 September13772
Friday 11 September12268
Saturday 12 September7355
Sunday 13 September8453
Monday 14 September11969
Tuesday 15 September12768
Wednesday 16 September15273
Thursday 17 September13371
Friday 18 September12671
Saturday 19 September7356
Sunday 20 September9253

Share of posts by local hour

Show the figures as a table
Share of posts by ABC in each local hour, beside the median of its peers.
Local hourABCMedian of its peers
00:001.2%2.2%
01:001.5%1.5%
02:001.6%1.1%
03:001.2%0.8%
04:001.2%0.7%
05:001.5%1.6%
06:002.2%2.7%
07:003.7%4.1%
08:005%4.9%
09:005.7%5.3%
10:005.9%5.7%
11:006%5.7%
12:006%6%
13:006.1%5.7%
14:005.2%5.5%
15:004.9%5.8%
16:005.6%5.7%
17:005.8%5.7%
18:006%5.2%
19:006.1%5.5%
20:005.5%5.1%
21:005.4%5.2%
22:004.4%4.3%
23:002.3%4%

Posts a day by weekday

Show the figures as a table
Posts a day by ABC on each local weekday, beside the median of its peers.
WeekdayABCMedian of its peers
Monday13168.6
Tuesday13269.3
Wednesday13770.4
Thursday13969.3
Friday13569.1
Saturday8860.9
Sunday89.259.6

What it posted

Show the figures as a table
Share of each format among posts by ABC, and the median across its peers.
FormatABCIts peers, median
Photo5%27%
Video or reel14%8%
Album3%0%
Link78%64%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ABC, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, ABC posted 66% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ABC's peers are 25 news publishers in southern and eastern Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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