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The posting benchmark

AS on Facebook, beside its peers

How AS's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 19 peers: news publishers in Europe with 2m to 20m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Spain

AS: 63.8 a day

Median in Spain: 53.6 a day

That is 10.3 more a day than the median in Spain.

Place the dots by

Posts a day13th/20Photos and video5th/20Evening posts2nd/20Weekend day9th/20
Engagement per post5th/20Engagement a day4th/20Per 1,000 followers6th/20Comments per post19th/20Comments a day17th/20

AS, Spain

13thof 20

Rank among its peers, highest first, posts a day

AS posted 63.8 times a day to Facebook. The median of its 19 peers: 77.

Its first gap: posts a day

13.2 more posts a day would reach its peers' median. What it would take

Peers: 19 news publishers in Europe with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

AS's 19 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

AS beside 19 peers

AS and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day63.813th of 2077
Photos and video99%5th of 2067%
Evening posts35%2nd of 2029%
Weekend day91%9th of 2084%
Engagement per post3875th of 20185
Engagement a day151,3304th of 2094,219
Engagement per 1,000 followers0.0696th of 200.046
Comments per post8419th of 20263
Comments a day5,37317th of 2018,870

What it would take

What would reaching the median of its peers take?

13.2more posts a day

93 a week, to reach the median of its peers: 77 a day, against 63.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

AS's posts drew 5,373 comments a day. The median of its peers: 18,870.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside AS's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How AS posted, beside its peers

Its own posts beside its 19 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • AS
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by AS, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayASMedian of its peers
Monday 29 June8483
Tuesday 30 June9076
Wednesday 1 July8583
Thursday 2 July7580
Friday 3 July8083
Saturday 4 July6777
Sunday 5 July6275
Monday 6 July11289
Tuesday 7 July9087
Wednesday 8 July8988
Thursday 9 July8481
Friday 10 July9479
Saturday 11 July6968
Sunday 12 July6670
Monday 13 July8781
Tuesday 14 July9581
Wednesday 15 July7796
Thursday 16 July7686
Friday 17 July6182
Saturday 18 July6375
Sunday 19 July6079
Monday 20 July9494
Tuesday 21 July5480
Wednesday 22 July5179
Thursday 23 July5179
Friday 24 July5280
Saturday 25 July4665
Sunday 26 July3568
Monday 27 July3976
Tuesday 28 July5774
Wednesday 29 July5080
Thursday 30 July4378
Friday 31 July6075
Saturday 1 August4566
Sunday 2 August4262
Monday 3 August4575
Tuesday 4 August4979
Wednesday 5 August5373
Thursday 6 August5172
Friday 7 August4670
Saturday 8 August6564
Sunday 9 August4955
Monday 10 August4672
Tuesday 11 August4969
Wednesday 12 August6280
Thursday 13 August5277
Friday 14 August5966
Saturday 15 August3769
Sunday 16 August5466
Monday 17 August3874
Tuesday 18 August5078
Wednesday 19 August5472
Thursday 20 August4975
Friday 21 August6570
Saturday 22 August6162
Sunday 23 August6464
Monday 24 August5980
Tuesday 25 August6182
Wednesday 26 August7380
Thursday 27 August7682
Friday 28 August4883
Saturday 29 August6370
Sunday 30 August6270
Monday 31 August5982
Tuesday 1 September6980
Wednesday 2 September5287
Thursday 3 September6580
Friday 4 September6782
Saturday 5 September6462
Sunday 6 September5768
Monday 7 September6585
Tuesday 8 September9887
Wednesday 9 September8188
Thursday 10 September6384
Friday 11 September6484
Saturday 12 September6173
Sunday 13 September6876
Monday 14 September5784
Tuesday 15 September7780
Wednesday 16 September6181
Thursday 17 September7380
Friday 18 September6880
Saturday 19 September7866
Sunday 20 September9067

Share of posts by local hour

Show the figures as a table
Share of posts by AS in each local hour, beside the median of its peers.
Local hourASMedian of its peers
00:004.1%1.3%
01:002.8%1.1%
02:001.9%0.9%
03:001%0.9%
04:000.5%1.1%
05:000.4%1.7%
06:001.3%2.7%
07:001.4%4.5%
08:004%4.8%
09:004.7%5.4%
10:005.2%5.6%
11:006.2%5.4%
12:005.9%6.1%
13:005.8%5.8%
14:005.1%5.4%
15:004.8%5.6%
16:004.9%5.6%
17:005.2%5.9%
18:005.7%5.9%
19:006.1%5.9%
20:006.2%5.6%
21:006.1%5.4%
22:004.4%4.4%
23:006.3%3%

Posts a day by weekday

Show the figures as a table
Posts a day by AS on each local weekday, beside the median of its peers.
WeekdayASMedian of its peers
Monday64.780.6
Tuesday68.981.6
Wednesday66.681.2
Thursday65.579.1
Friday62.178.4
Saturday59.471.3
Sunday59.770.5

What it posted

Show the figures as a table
Share of each format among posts by AS, and the median across its peers.
FormatASIts peers, median
Photo67%56%
Video or reel10%11%
Album22%1%
Link1%32%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • AS, 18:00 to midnight: 35%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, AS posted 91% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

AS's peers are 19 news publishers in Europe with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 19 peers, A to Z.

The peers

Its 19 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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