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The posting benchmark

Público on Facebook, beside its peers

How Público's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in southern and eastern Europe with 500k to 5m followers.

Country
Portugal
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Portugal

Público: 91.7 a day

No median is printed for Portugal.

Place the dots by

Posts a day7th/26Photos and video17th/26Evening posts2nd/26Weekend day23rd/26
Engagement per post20th/26Engagement a day11th/26Per 1,000 followers21st/26Comments per post17th/26Comments a day12th/26

Público, Portugal

7thof 26

Rank among its peers, highest first, posts a day

Público posted 91.7 times a day to Facebook, 35% more than the median of 25 news publishers in southern and eastern Europe with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

39 more posts a weekend would reach its peers' median. What it would take

See all nine measures

Público's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Público beside 25 peers

Público and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day91.77th of 2668
Photos and video27%17th of 2639%
Evening posts36.5%2nd of 2628%
Weekend day68%23rd of 2687%
Engagement per post4020th of 2676
Engagement a day27,79511th of 2621,681
Engagement per 1,000 followers0.03021st of 260.061
Comments per post6417th of 2676
Comments a day5,88312th of 264,582

What it would take

What would reaching the median of its peers take?

Público's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

39more posts a weekend

14 on Saturday and 25 on Sunday, to bring each to the median of its peers

On a weekend day, Público posts 68% of a weekday's posts. The median of its peers: 87%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Público
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
PúblicoA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday96.90
Tuesday99.80
Wednesday1020
Thursday1040
Friday1020
Saturday74.587.714
Sunday62.887.725

The other measures, in posts

  • Photos and video

    27% of its posts; the median of its peers 39%

    77 more of its 642 posts a week as photos or video: 171 now, 248 at the median
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Público's posts drew 5,883 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Público's.

Type its name, then choose it.

Or one of its peers

Day by day

How Público posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Público
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Público, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPúblicoMedian of its peers
Monday 29 June9475
Tuesday 30 June11071
Wednesday 1 July10676
Thursday 2 July12671
Friday 3 July10870
Saturday 4 July8457
Sunday 5 July8561
Monday 6 July9771
Tuesday 7 July10372
Wednesday 8 July9573
Thursday 9 July9469
Friday 10 July9465
Saturday 11 July8858
Sunday 12 July8258
Monday 13 July10268
Tuesday 14 July11075
Wednesday 15 July11671
Thursday 16 July10773
Friday 17 July11170
Saturday 18 July9257
Sunday 19 July8360
Monday 20 July11266
Tuesday 21 July10870
Wednesday 22 July10772
Thursday 23 July11770
Friday 24 July9672
Saturday 25 July9364
Sunday 26 July5957
Monday 27 July9866
Tuesday 28 July10769
Wednesday 29 July10671
Thursday 30 July9674
Friday 31 July10771
Saturday 1 August6358
Sunday 2 August6054
Monday 3 August10068
Tuesday 4 August11066
Wednesday 5 August10568
Thursday 6 August8665
Friday 7 August10465
Saturday 8 August8554
Sunday 9 August5953
Monday 10 August10765
Tuesday 11 August8669
Wednesday 12 August10066
Thursday 13 August10363
Friday 14 August11064
Saturday 15 August6256
Sunday 16 August5262
Monday 17 August8763
Tuesday 18 August7467
Wednesday 19 August9463
Thursday 20 August10464
Friday 21 August9159
Saturday 22 August6753
Sunday 23 August6251
Monday 24 August8567
Tuesday 25 August9065
Wednesday 26 August9469
Thursday 27 August9471
Friday 28 August9567
Saturday 29 August5457
Sunday 30 August5860
Monday 31 August10465
Tuesday 1 September7861
Wednesday 2 September8768
Thursday 3 September10969
Friday 4 September10066
Saturday 5 September5155
Sunday 6 September4752
Monday 7 September8766
Tuesday 8 September10966
Wednesday 9 September9570
Thursday 10 September10572
Friday 11 September10268
Saturday 12 September7055
Sunday 13 September5254
Monday 14 September9569
Tuesday 15 September11368
Wednesday 16 September11673
Thursday 17 September10371
Friday 18 September11171
Saturday 19 September8156
Sunday 20 September5356

Share of posts by local hour

Show the figures as a table
Share of posts by Público in each local hour, beside the median of its peers.
Local hourPúblicoMedian of its peers
00:003.1%2.1%
01:001.4%1.5%
02:000.7%1.6%
03:000.6%1.1%
04:000.5%1.1%
05:001%1.6%
06:001.8%2.7%
07:003.3%4.1%
08:004.3%4.9%
09:004.9%5.2%
10:005%5.7%
11:004.8%5.7%
12:005%5.9%
13:005%5.6%
14:005.1%5.4%
15:005.3%5.6%
16:005.8%5.5%
17:005.8%5.5%
18:006.1%5.2%
19:006.3%5.4%
20:006.1%5.1%
21:006.3%5.2%
22:005.7%4.3%
23:006.1%4%

Posts a day by weekday

Show the figures as a table
Posts a day by Público on each local weekday, beside the median of its peers.
WeekdayPúblicoMedian of its peers
Monday96.968.6
Tuesday99.869.3
Wednesday10270.4
Thursday10469.3
Friday10269.1
Saturday74.560.9
Sunday62.859.6

What it posted

Show the figures as a table
Share of each format among posts by Público, and the median across its peers.
FormatPúblicoIts peers, median
Photo25%27%
Video or reel1%10%
Album0%0%
Link73%63%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Público, 18:00 to midnight: 36.5%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Público posted 68% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Público's peers are 25 news publishers in southern and eastern Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us