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The posting benchmark

Frankfurter Allgemeine Zeitung on Facebook, beside its peers

How Frankfurter Allgemeine Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Germany with 200k to 2m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Frankfurter Allgemeine Zeitung: 23 a day

Median in Germany: 25.1 a day

That is 2.1 fewer a day than the median in Germany.

Place the dots by

Posts a day11th/15Photos and video15th/15Evening posts13th/15Weekend day2nd/14
Engagement per post10th/15Engagement a day15th/15Per 1,000 followers10th/15Comments per post15th/15Comments a day15th/15

Frankfurter Allgemeine Zeitung, Germany

11thof 15

Rank among its peers, highest first, posts a day

Frankfurter Allgemeine Zeitung posted 23 times a day to Facebook. The median of its 14 peers: 54.4.

Its first gap: photos and video

57 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 14 news publishers in Germany with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Frankfurter Allgemeine Zeitung's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Frankfurter Allgemeine Zeitung beside 14 peers

Frankfurter Allgemeine Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2311th of 1554.4
Photos and video0%15th of 1535%
Evening posts19%13th of 1528%
Weekend day100%2nd of 1473%
Engagement per post1510th of 1519
Engagement a day58415th of 155,495
Engagement per 1,000 followers0.02610th of 150.063
Comments per post015th of 1528
Comments a day0.315th of 151,795

What it would take

What would reaching the median of its peers take?

Frankfurter Allgemeine Zeitung's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

57more posts a week

as photos or video, of its 161 a week: 0 now, 57 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 161 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    23 now; the median of its peers 54.4

    31.4 more a day, 220 a week

  • Evening posts

    18:00 to midnight: 19% of its posts; the median of its peers 28%

    15 more of its 161 posts a week between 18:00 and midnight: 30 now, 45 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Frankfurter Allgemeine Zeitung's Facebook posts drew 0.3 comments a day, 99% less than the median of 14 news publishers in Germany with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Frankfurter Allgemeine Zeitung's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Frankfurter Allgemeine Zeitung posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Frankfurter Allgemeine Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Frankfurter Allgemeine Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFrankfurter Allgemeine ZeitungMedian of its peers
Monday 29 June2340
Tuesday 30 June2344.5
Wednesday 1 July2342.5
Thursday 2 July2340.5
Friday 3 July2345
Saturday 4 July2328.5
Sunday 5 July2340.5
Monday 6 July2349
Tuesday 7 July2341.5
Wednesday 8 July2333.5
Thursday 9 July2338.5
Friday 10 July2347.5
Saturday 11 July2330.5
Sunday 12 July2333.5
Monday 13 July2347
Tuesday 14 July2338
Wednesday 15 July2341
Thursday 16 July2345
Friday 17 July2346.5
Saturday 18 July2333
Sunday 19 July2336
Monday 20 July2344
Tuesday 21 July2340.5
Wednesday 22 July2343
Thursday 23 July2338
Friday 24 July2339
Saturday 25 July2330
Sunday 26 July2333.5
Monday 27 July2343
Tuesday 28 July2345.5
Wednesday 29 July2357
Thursday 30 July2355.5
Friday 31 July2358.5
Saturday 1 August2341.5
Sunday 2 August2341
Monday 3 August2349
Tuesday 4 August2349
Wednesday 5 August2351
Thursday 6 August2355
Friday 7 August2359.5
Saturday 8 August2345.5
Sunday 9 August2336.5
Monday 10 August2252
Tuesday 11 August2352.5
Wednesday 12 August2352
Thursday 13 August2356
Friday 14 August2356
Saturday 15 August2338.5
Sunday 16 August2340
Monday 17 August2346
Tuesday 18 August2357.5
Wednesday 19 August2360
Thursday 20 August2356
Friday 21 August2362.5
Saturday 22 August2343
Sunday 23 August2344
Monday 24 August2356
Tuesday 25 August2365
Wednesday 26 August2368
Thursday 27 August2356.5
Friday 28 August2363
Saturday 29 August2345.5
Sunday 30 August2338
Monday 31 August2355.5
Tuesday 1 September2365.5
Wednesday 2 September2358
Thursday 3 September2362
Friday 4 September2363
Saturday 5 September2340.5
Sunday 6 September2344
Monday 7 September2361
Tuesday 8 September2361
Wednesday 9 September2362.5
Thursday 10 September2355.5
Friday 11 September2363.5
Saturday 12 September2340.5
Sunday 13 September2338.5
Monday 14 September2356.5
Tuesday 15 September2356.5
Wednesday 16 September2364
Thursday 17 September2367.5
Friday 18 September2357.5
Saturday 19 September2345
Sunday 20 September2348.5

Share of posts by local hour

Show the figures as a table
Share of posts by Frankfurter Allgemeine Zeitung in each local hour, beside the median of its peers.
Local hourFrankfurter Allgemeine ZeitungMedian of its peers
00:000%0.9%
01:000%0.3%
02:000%0.2%
03:000%0.2%
04:000%0.4%
05:000%1.9%
06:000%3.6%
07:000%4.8%
08:008.3%5.2%
09:009%5.4%
10:008.8%5.9%
11:008.3%6.1%
12:007.3%5.9%
13:007.7%6.2%
14:007.2%6.4%
15:007.9%6%
16:008.1%6%
17:008.6%5.8%
18:008.5%5.8%
19:006.7%6.1%
20:002.8%5.7%
21:000.8%4.9%
22:000%4%
23:000%2.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Frankfurter Allgemeine Zeitung on each local weekday, beside the median of its peers.
WeekdayFrankfurter Allgemeine ZeitungMedian of its peers
Monday22.953.9
Tuesday2356.5
Wednesday2358.7
Thursday2359
Friday2359.7
Saturday2342.6
Sunday2343.2

What it posted

Show the figures as a table
Share of each format among posts by Frankfurter Allgemeine Zeitung, and the median across its peers.
FormatFrankfurter Allgemeine ZeitungIts peers, median
Photo0%26%
Video or reel0%3%
Album0%0%
Link100%70%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Frankfurter Allgemeine Zeitung, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Frankfurter Allgemeine Zeitung posted 100% of a weekday's posts. The median of its peers: 73%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Frankfurter Allgemeine Zeitung's peers are 14 news publishers in Germany with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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