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The posting benchmark

ZEIT ONLINE / DIE ZEIT on Facebook, beside its peers

How ZEIT ONLINE / DIE ZEIT's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Germany, Austria and Switzerland with 300k to 3m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Germany

ZEIT ONLINE / DIE ZEIT: 73.2 a day

Median in Germany: 25.1 a day

That is 48.2 more a day than the median in Germany.

Place the dots by

Posts a day2nd/15Photos and video14th/15Evening posts1st/15Weekend day10th/15
Engagement per post12th/15Engagement a day11th/15Per 1,000 followers14th/15Comments per post11th/15Comments a day8th/15

ZEIT ONLINE / DIE ZEIT, Germany

2ndof 15

Rank among its peers, highest first, posts a day

ZEIT ONLINE / DIE ZEIT posted 73.2 times a day to Facebook, 2.5 times the median of 14 news publishers in Germany, Austria and Switzerland with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: photos and video

115 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

ZEIT ONLINE / DIE ZEIT's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ZEIT ONLINE / DIE ZEIT beside 14 peers

ZEIT ONLINE / DIE ZEIT and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day73.22nd of 1529.4
Photos and videounder 1%14th of 1522%
Evening posts33%1st of 1524%
Weekend day69%10th of 1576%
Engagement per post1912th of 1557
Engagement a day4,87111th of 158,969
Engagement per 1,000 followers0.01714th of 150.070
Comments per post2811th of 1563
Comments a day2,0528th of 152,353

What it would take

What would reaching the median of its peers take?

ZEIT ONLINE / DIE ZEIT's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

115more posts a week

as photos or video, of its 512 a week: 0 now, 115 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 512 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 69% of a weekday's posts; the median of its peers 76%

    11 more posts a weekend: 3 on Saturday and 8 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ZEIT ONLINE / DIE ZEIT's posts drew 2,052 comments a day. The median of its peers: 2,353.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ZEIT ONLINE / DIE ZEIT's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How ZEIT ONLINE / DIE ZEIT posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ZEIT ONLINE / DIE ZEIT
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ZEIT ONLINE / DIE ZEIT, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayZEIT ONLINE / DIE ZEITMedian of its peers
Monday 29 June7729
Tuesday 30 June7531
Wednesday 1 July7734
Thursday 2 July8429.5
Friday 3 July7536
Saturday 4 July6224
Sunday 5 July5323.5
Monday 6 July7929
Tuesday 7 July9331
Wednesday 8 July8431
Thursday 9 July9129
Friday 10 July8030
Saturday 11 July6324
Sunday 12 July5924.5
Monday 13 July7525.5
Tuesday 14 July9132
Wednesday 15 July7835.5
Thursday 16 July9328.5
Friday 17 July8135
Saturday 18 July5523.5
Sunday 19 July4723.5
Monday 20 July8026.5
Tuesday 21 July7529
Wednesday 22 July7731.5
Thursday 23 July6928.5
Friday 24 July7829.5
Saturday 25 July5924.5
Sunday 26 July4323.5
Monday 27 July7226
Tuesday 28 July9028
Wednesday 29 July9235
Thursday 30 July6829
Friday 31 July8432
Saturday 1 August5323
Sunday 2 August5323.5
Monday 3 August7327.5
Tuesday 4 August6828.5
Wednesday 5 August7733.5
Thursday 6 August6827
Friday 7 August7030.5
Saturday 8 August5424
Sunday 9 August5023.5
Monday 10 August6429
Tuesday 11 August6727
Wednesday 12 August9330
Thursday 13 August8127
Friday 14 August6736.5
Saturday 15 August5024
Sunday 16 August5122.5
Monday 17 August6626.5
Tuesday 18 August7826.5
Wednesday 19 August7933
Thursday 20 August8126
Friday 21 August8429
Saturday 22 August5823
Sunday 23 August5123.5
Monday 24 August7632
Tuesday 25 August8628
Wednesday 26 August9434.5
Thursday 27 August7429.5
Friday 28 August7935
Saturday 29 August5223
Sunday 30 August5423.5
Monday 31 August6726
Tuesday 1 September7229.5
Wednesday 2 September8932.5
Thursday 3 September8730.5
Friday 4 September8731.5
Saturday 5 September5523.5
Sunday 6 September6223.5
Monday 7 September8728
Tuesday 8 September8730
Wednesday 9 September9332.5
Thursday 10 September9432
Friday 11 September9336.5
Saturday 12 September6924.5
Sunday 13 September6025
Monday 14 September7726.5
Tuesday 15 September8530
Wednesday 16 September9034
Thursday 17 September7727
Friday 18 September8134.5
Saturday 19 September5724
Sunday 20 September6828

Share of posts by local hour

Show the figures as a table
Share of posts by ZEIT ONLINE / DIE ZEIT in each local hour, beside the median of its peers.
Local hourZEIT ONLINE / DIE ZEITMedian of its peers
00:001.8%0.3%
01:001.7%0.3%
02:001.4%0.1%
03:002.2%0.1%
04:001.9%0.2%
05:003.2%1.5%
06:003.7%1.8%
07:003.7%4.5%
08:003.7%5.8%
09:004.1%6.5%
10:004.1%6.9%
11:004.3%7.3%
12:004.4%7.1%
13:005%6.7%
14:005.6%6.8%
15:006%6.1%
16:004.9%6.5%
17:005.3%6.7%
18:005.7%6.3%
19:006.1%5%
20:006.9%5.1%
21:005.4%3.8%
22:004.4%3.1%
23:004.5%1.5%

Posts a day by weekday

Show the figures as a table
Posts a day by ZEIT ONLINE / DIE ZEIT on each local weekday, beside the median of its peers.
WeekdayZEIT ONLINE / DIE ZEITMedian of its peers
Monday73.928
Tuesday80.928.8
Wednesday85.335.8
Thursday80.728.4
Friday80.233.6
Saturday57.923.4
Sunday53.323.6

What it posted

Show the figures as a table
Share of each format among posts by ZEIT ONLINE / DIE ZEIT, and the median across its peers.
FormatZEIT ONLINE / DIE ZEITIts peers, median
Photo0%9%
Video or reel0%6%
Album0%0%
Link100%84%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ZEIT ONLINE / DIE ZEIT, 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, ZEIT ONLINE / DIE ZEIT posted 69% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ZEIT ONLINE / DIE ZEIT's peers are 14 news publishers in Germany, Austria and Switzerland with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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