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The posting benchmark

Business Insider Deutschland on Facebook, beside its peers

How Business Insider Deutschland's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 31 peers: news publishers in Germany with 100k to 1m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

Business Insider Deutschland: 6.9 a day

Median in Germany: 25.1 a day

That is 18.2 fewer a day than the median in Germany.

Place the dots by

Posts a day32nd/32Photos and video17th/32Evening posts32nd/32Weekend day27th/28
Engagement per post31st/32Engagement a day27th/32Per 1,000 followers32nd/32Comments per post12th/32Comments a day28th/32

Business Insider Deutschland, Germany

32ndof 32

Rank among its peers, highest first, posts a day

Business Insider Deutschland posted 6.8 times a day to Facebook, 75% less than the median of 31 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

20.4 more posts a day would reach its peers' median. What it would take

See all nine measures

Business Insider Deutschland's 31 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Business Insider Deutschland beside 31 peers

Business Insider Deutschland and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.932nd of 3227.2
Photos and video33%17th of 3234%
Evening posts15%32nd of 3227%
Weekend day36.9%27th of 2882%
Engagement per post331st of 3216
Engagement a day79527th of 323,314
Engagement per 1,000 followers0.009132nd of 320.072
Comments per post2812th of 3220
Comments a day19128th of 32757

What it would take

What would reaching the median of its peers take?

20.4more posts a day

143 a week, to reach the median of its peers: 27.2 a day, against 6.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    33% of its posts; the median of its peers 34%

    1 more of its 48 posts a week as photos or video: 16 now, 17 at the median

  • Evening posts

    18:00 to midnight: 15% of its posts; the median of its peers 27%

    6 more of its 48 posts a week between 18:00 and midnight: 7 now, 13 at the median

  • Weekend day

    A weekend day: 36.9% of a weekday's posts; the median of its peers 81.6%

    8 more posts a weekend: 3 on Saturday and 5 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Business Insider Deutschland's Facebook posts drew 191 comments a day, 75% less than the median of 31 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Business Insider Deutschland's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Business Insider Deutschland posted, beside its peers

Its own posts beside its 31 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Business Insider Deutschland
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Business Insider Deutschland, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusiness Insider DeutschlandMedian of its peers
Monday 29 June925
Tuesday 30 June927
Wednesday 1 July1723
Thursday 2 July723
Friday 3 July1226
Saturday 4 July619
Sunday 5 July321
Monday 6 July425
Tuesday 7 July726
Wednesday 8 July1425
Thursday 9 July1627
Friday 10 July1225
Saturday 11 July420
Sunday 12 July219
Monday 13 July1029
Tuesday 14 July1027
Wednesday 15 July1323
Thursday 16 July923
Friday 17 July823
Saturday 18 July319
Sunday 19 July222
Monday 20 July1224
Tuesday 21 July623
Wednesday 22 July1323
Thursday 23 July723
Friday 24 July423
Saturday 25 July221
Sunday 26 July221
Monday 27 July533
Tuesday 28 July1431
Wednesday 29 July1133
Thursday 30 July1431
Friday 31 July1032
Saturday 1 August527
Sunday 2 August227
Monday 3 August1231
Tuesday 4 August1030
Wednesday 5 August734
Thursday 6 August1228
Friday 7 August1030
Saturday 8 August224
Sunday 9 August328
Monday 10 August832
Tuesday 11 August829
Wednesday 12 August933
Thursday 13 August1029
Friday 14 August733
Saturday 15 August526
Sunday 16 August224
Monday 17 August228
Tuesday 18 August632
Wednesday 19 August930
Thursday 20 August430
Friday 21 August731
Saturday 22 August626
Sunday 23 August223
Monday 24 August1129
Tuesday 25 August531
Wednesday 26 August730
Thursday 27 August1030
Friday 28 August833
Saturday 29 August226
Sunday 30 August228
Monday 31 August731
Tuesday 1 September832
Wednesday 2 September530
Thursday 3 September728
Friday 4 September628
Saturday 5 September424
Sunday 6 September223
Monday 7 September336
Tuesday 8 September632
Wednesday 9 September430
Thursday 10 September533
Friday 11 September832
Saturday 12 September523
Sunday 13 September127
Monday 14 September637
Tuesday 15 September332
Wednesday 16 September630
Thursday 17 September734
Friday 18 September534
Saturday 19 September527
Sunday 20 September227

Share of posts by local hour

Show the figures as a table
Share of posts by Business Insider Deutschland in each local hour, beside the median of its peers.
Local hourBusiness Insider DeutschlandMedian of its peers
00:000%0.7%
01:000%0.2%
02:000%0.2%
03:000%0.1%
04:000%0.3%
05:000.3%1.5%
06:001.7%3.6%
07:003.3%5%
08:004%5.7%
09:004.4%5.8%
10:007%5.9%
11:008.5%6.1%
12:0010.1%6.3%
13:008%6.2%
14:009%6.5%
15:007.5%6.4%
16:009.9%6.5%
17:0011.3%6.4%
18:006.4%6.5%
19:004.4%6.2%
20:002.1%5.7%
21:001.6%4.6%
22:000.5%2.8%
23:000%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Business Insider Deutschland on each local weekday, beside the median of its peers.
WeekdayBusiness Insider DeutschlandMedian of its peers
Monday7.4229.8
Tuesday7.6732.1
Wednesday9.5830.8
Thursday930.2
Friday8.0829.4
Saturday4.0824.4
Sunday2.0826.1

What it posted

Show the figures as a table
Share of each format among posts by Business Insider Deutschland, and the median across its peers.
FormatBusiness Insider DeutschlandIts peers, median
Photo17%29%
Video or reel11%3%
Album5%0%
Link68%69%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Business Insider Deutschland, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Business Insider Deutschland posted 36.9% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Business Insider Deutschland's peers are 31 news publishers in Germany with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 31 peers, A to Z.

The peers

Its 31 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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