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The posting benchmark

EXPRESS on Facebook, beside its peers

How EXPRESS's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 31 peers: news publishers in Germany with 100k to 1m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Germany

EXPRESS: 25.4 a day

Median in Germany: 25.1 a day

That is 0.4 more a day than the median in Germany.

Place the dots by

Posts a day19th/32Photos and video31st/32Evening posts8th/32Weekend day1st/28
Engagement per post9th/32Engagement a day27th/32Per 1,000 followers17th/32Comments per post24th/32Comments a day22nd/32

EXPRESS, Germany

19thof 32

Rank among its peers, highest first, posts a day

EXPRESS posted 25.4 times a day to Facebook. The median of its 31 peers: 27.2.

Its first gap: photos and video

59 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 31 news publishers in Germany with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

EXPRESS's 31 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

EXPRESS beside 31 peers

EXPRESS and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.419th of 3227.2
Photos and video1%31st of 3234%
Evening posts31%8th of 3227%
Weekend day108%1st of 2877%
Engagement per post199th of 3216
Engagement a day1,08827th of 323,596
Engagement per 1,000 followers0.07217th of 320.072
Comments per post1424th of 3224
Comments a day36022nd of 32875

What it would take

What would reaching the median of its peers take?

EXPRESS's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

59more posts a week

as photos or video, of its 178 a week: 2 now, 61 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 178 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    25.4 now; the median of its peers 27.2

    1.8 more a day, 13 a week
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

EXPRESS's Facebook posts drew 360 comments a day, 59% less than the median of 31 news publishers in Germany with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside EXPRESS's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How EXPRESS posted, beside its peers

Its own posts beside its 31 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • EXPRESS
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by EXPRESS, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEXPRESSMedian of its peers
Monday 29 June525
Tuesday 30 June327
Wednesday 1 July523
Thursday 2 July623
Friday 3 July2526
Saturday 4 July1918
Sunday 5 July2718
Monday 6 July3025
Tuesday 7 July2126
Wednesday 8 July2623
Thursday 9 July2724
Friday 10 July2524
Saturday 11 July2120
Sunday 12 July2518
Monday 13 July2625
Tuesday 14 July2725
Wednesday 15 July2622
Thursday 16 July2320
Friday 17 July2423
Saturday 18 July2019
Sunday 19 July3019
Monday 20 July2523
Tuesday 21 July1923
Wednesday 22 July2722
Thursday 23 July3022
Friday 24 July2422
Saturday 25 July2319
Sunday 26 July2317
Monday 27 July2633
Tuesday 28 July2931
Wednesday 29 July2933
Thursday 30 July3128
Friday 31 July3234
Saturday 1 August2226
Sunday 2 August2725
Monday 3 August2531
Tuesday 4 August2730
Wednesday 5 August2434
Thursday 6 August2628
Friday 7 August2430
Saturday 8 August3124
Sunday 9 August2423
Monday 10 August2232
Tuesday 11 August2129
Wednesday 12 August2733
Thursday 13 August2829
Friday 14 August2733
Saturday 15 August2825
Sunday 16 August3223
Monday 17 August2129
Tuesday 18 August2332
Wednesday 19 August2528
Thursday 20 August2530
Friday 21 August2931
Saturday 22 August3323
Sunday 23 August3023
Monday 24 August2929
Tuesday 25 August3132
Wednesday 26 August1832
Thursday 27 August1932
Friday 28 August3133
Saturday 29 August2723
Sunday 30 August3328
Monday 31 August3130
Tuesday 1 September2832
Wednesday 2 September3030
Thursday 3 September2829
Friday 4 September3426
Saturday 5 September2523
Sunday 6 September2323
Monday 7 September2837
Tuesday 8 September2232
Wednesday 9 September1933
Thursday 10 September2833
Friday 11 September2132
Saturday 12 September3223
Sunday 13 September2925
Monday 14 September3037
Tuesday 15 September2632
Wednesday 16 September2334
Thursday 17 September3432
Friday 18 September3034
Saturday 19 September3727
Sunday 20 September2731

Share of posts by local hour

Show the figures as a table
Share of posts by EXPRESS in each local hour, beside the median of its peers.
Local hourEXPRESSMedian of its peers
00:000.7%0.7%
01:000.1%0.3%
02:000%0.2%
03:000%0.1%
04:000%0.3%
05:000%1.5%
06:000.1%3.6%
07:004.9%4.7%
08:005.6%5.8%
09:005.7%5.8%
10:006.4%6%
11:006.1%6.2%
12:005.8%6.3%
13:006.1%6.3%
14:006.9%6.6%
15:006.8%6.4%
16:006.8%6.5%
17:007%6.4%
18:006.4%6.4%
19:007.8%6.2%
20:007.2%5.7%
21:004.2%4.6%
22:003.3%2.7%
23:002.1%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by EXPRESS on each local weekday, beside the median of its peers.
WeekdayEXPRESSMedian of its peers
Monday25.329.8
Tuesday23.132.1
Wednesday23.230.8
Thursday25.430.2
Friday27.329.4
Saturday26.323
Sunday27.323.5

What it posted

Show the figures as a table
Share of each format among posts by EXPRESS, and the median across its peers.
FormatEXPRESSIts peers, median
Photo1%28%
Video or reel0%3%
Album0%0%
Link99%68%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • EXPRESS, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, EXPRESS posted 108% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

EXPRESS's peers are 31 news publishers in Germany with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 31 peers, A to Z.

The peers

Its 31 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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